If you’ve ever wondered whether you can call your chicken broasted chicken, you’re not alone. The short answer is: it depends.
To understand why, let’s start with the basics.
What Is Broasted Chicken?
The term Broasted® Chicken goes all the way back to the 1950s, when L.A.M. Phelan invented and patented the Broaster Pressure Fryer. This revolutionary appliance combined deep frying and pressure cooking in a way so new that it needed a name of its own: Broasting.
To protect the innovation, Phelan trademarked the terms “Broaster” and “broasted food.” In 1956, The Broaster Company® was officially founded, and from that point on, the name has been legally protected.
Since then, Broasted chicken has grown in popularity worldwide—but there is still only one authentic product: Genuine Broaster Chicken®.
What Makes Chicken Truly “Broasted”?
Only licensed operators can prepare and sell Genuine Broaster Chicken®, and it must be made the right way—using:
- Broaster’s proprietary marinades
- Broaster’s signature coatings
- The official Broaster recipe
- A Broaster® Pressure Fryer
When all of these elements come together, you get that unmistakable tender, juicy, crispy chicken that customers love.
So… Can You Call Your Chicken Broasted Chicken?
Ask yourself these four questions:
- Am I using Broaster’s proprietary marinades and coatings correctly?
- Am I following Broaster’s recipe as directed?
- Am I cooking in a genuine Broaster Pressure Fryer?
- Have I signed the Broaster Trademark Agreement to become a licensed operator?
If you answered YES to all four—congratulations! You’re officially allowed to call your product Genuine Broaster Chicken®.
If you answered NO to any of them, then you cannot legally use the terms “broasted” or “broaster.”
How to Start Selling Genuine Broaster Chicken®
Not a licensed operator yet? You can change that.
Many operators join the Broaster family because they want:
- A trademarked, highly recognizable menu item
- Consistent, reliable flavor and quality
- Training and support directly from The Broaster Company
- A customer-loved product that stands out from traditional fried chicken
If you’re interested in offering Genuine Broaster Chicken® at your establishment, contact us to learn how to get started.