Food Programs
With over 65 years of experience and thousands of licensed operators worldwide, no one understands the needs of operators better than Broaster Company. From Genuine Broaster Chicken® to the easy and convenient Broaster Express® Program, and the recently launched Rock County Smokehouse, Broaster Company offers branded food concepts that increase customer traffic and generate bigger profits.
Genuine Broaster Chicken
This is truly one-of-a-kind chicken. And the only one that delivers memorable meal experiences for customers. It’s Genuine Broaster Chicken®, and it’s been a trusted iconic brand for more than 65 years. Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. The end result is an amazing aroma and incomparable taste that chicken lovers crave. A taste beyond expectation. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken.
Broaster Express
For convenience store owners, Broaster Express is a top choice to meet your foodservice needs. It’s the perfect meal or snack satisfaction for people on the go. The Broaster Express® Branded Food Program features our exclusive Broaster Ventless Fryers or our Broaster Pressure Fryers, delicious top-quality, ready-to-cook Broaster Foods®, unique flavor profiles and nationally recognized branding. We also offer a full line of appetizers and dipping sauces. It’s an unbeatable line-up of grab ‘n’ go deliciousness that will keep customers coming back again and again.
Rock County Smokehouse
Now you can feature a variety of fresh meats from ribs to pulled pork to tender and juicy brisket. Seasoned to perfection with a proprietary rub of blended spices. Smoked in-house to satisfy all the senses. And topped with the scrumptious sauces customers love. Bring the great taste of delicious, real wood-smoked BBQ to your customers. Create your own neighborhood smokehouse with our turnkey Rock County Smokehouse.
#BetterBeBroaster
The Broaster crew is serving up hot and delicious samples at the CoreMark, Iowa, show today. Broaster Foods ready to cook poultry products are made using whole muscle breast meat along with Broaster`s proprietary marinades and coatings. Visit them at Booth #642
@nebraskamccdist
@tsbldistributingmn
@midwestequipmentco
Apr 9
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1
This week we’re in Kearney, Nebraska at the Cash-Wa Show alongside our distributor McCormack Distributing! 🙌
We love getting to connect with operators to talk through our products and equipment, and helping them find the right solutions to fit their needs. #BetterBeBroaster
Mar 31
We’re hitting the road this week to @midwestequipmentco for their Open House and you don`t want to miss it!
We’re talking about everything that makes menus stand out: Genuine Broaster Chicken®, Broaster Express®, Pressure Frying, Smokaroma®, and more. Come experience the difference firsthand.
📍 2511 Cassens Drive, Fenton, MO
🗓 Sunday, March 29 – Tuesday, March 31
⏰ 8 AM – 5 PM
Stop by and let’s talk about how to take your food program to the next level. #BetterBeBroaster #BroasterFoods #GenuineBroasterChicken #PressureFrying #Smokaroma
Mar 30
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu
⚙️ Efficient Equipment
🛢️ High-Quality Cooking Oils
📦 Branded Packaging
👕 Branded Apparel
🌟 National Brand Recognition
📢 Marketing Support
👨🍳 On-site Training
🚫 No Fees. No Royalties. No Franchise Contract.
📍 Store Locator & Website Support
Boost your business with Broaster Express® ✨ Learn more at broaster.com
Mar 27
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)
Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
Mar 26
This week`s Operator Spotlight goes to Hack`s Pub in Milltown, Wisconsin! ✨
They dedicate their entire Sunday to a Genuine Broaster Chicken special 🍗😋 Not only that, but they offer a full menu of your favorite appetizers, salads, burgers, pizza, and so many other delicious options! 👏
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster #GenuineBroasterChicken
Mar 25
We`re here at Booth #2802 for the @barandrestaurantexpo in Las Vegas, Nevada! Stop by to see our VF-3 #VentlessFryer in action and get a taste of some #BroasterFoods
#BetterBeBroaster #BarandRestaurantExpo
Mar 24
It’s #NationalCornDogDay 🎉
There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
Mar 21
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!
Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 19
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We`ve got you covered.
Which of these wings are you adding to your menu? 🍗
Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Mar 11
✨ Operator Spotlight! ✨
This week’s spotlight goes to Lakeshore Family Restaurant in Wautoma, Wisconsin! They`re serving up tons of breakfast items 🍳 Mexican favorites🌮 Italian food🍝 Steak 🥩 and our favorite, #GenuineBroasterChicken! 🍗 There`s something for everyone on this menu!
Thank you for being a loyal Genuine Broaster Chicken Operator! #BetterBeBroaster
Mar 9
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋
Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Mar 6
