Food Programs
With over 65 years of experience and thousands of licensed operators worldwide, no one understands the needs of operators better than Broaster Company. From Genuine Broaster Chicken® to the easy and convenient Broaster Express® Program, and the recently launched Rock County Smokehouse, Broaster Company offers branded food concepts that increase customer traffic and generate bigger profits.
Genuine Broaster Chicken
This is truly one-of-a-kind chicken. And the only one that delivers memorable meal experiences for customers. It’s Genuine Broaster Chicken®, and it’s been a trusted iconic brand for more than 65 years. Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. The end result is an amazing aroma and incomparable taste that chicken lovers crave. A taste beyond expectation. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken.
Broaster Express
For convenience store owners, Broaster Express is a top choice to meet your foodservice needs. It’s the perfect meal or snack satisfaction for people on the go. The Broaster Express® Branded Food Program features our exclusive Broaster Ventless Fryers or our Broaster Pressure Fryers, delicious top-quality, ready-to-cook Broaster Foods®, unique flavor profiles and nationally recognized branding. We also offer a full line of appetizers and dipping sauces. It’s an unbeatable line-up of grab ‘n’ go deliciousness that will keep customers coming back again and again.
Rock County Smokehouse
Now you can feature a variety of fresh meats from ribs to pulled pork to tender and juicy brisket. Seasoned to perfection with a proprietary rub of blended spices. Smoked in-house to satisfy all the senses. And topped with the scrumptious sauces customers love. Bring the great taste of delicious, real wood-smoked BBQ to your customers. Create your own neighborhood smokehouse with our turnkey Rock County Smokehouse.
#BetterBeBroaster
Did You Know? 🤔🍗
Pressure frying does more than cook chicken, it helps seal in moisture!
By cooking under pressure in a sealed environment, natural juices stay locked inside the chicken instead of escaping during the cooking process. The result? Chicken that`s juicier, more tender, and packed with flavor in every bite. 😋
Ready to elevate your operation with pressure frying? Reach out to us today to learn more about our Broaster® Pressure Fryers.🍗
Jun 8
Celebrating 5 Years at Broaster Company! 🎉
Please join us in congratulating Sam B., IT Manager, and Melinda N., FSQA Specialist, on reaching their 5-year anniversaries with Broaster Company.
We are fortunate to have such dedicated team members whose hard work and commitment help drive our success every day.
Congratulations, Sam and Melinda, on this exciting milestone. We appreciate all that you do! 👏
Jun 5
In Wisconsin, National Cheese Day calls for Battered Cheddar Curds 🧀🍺
Dipped in batter infused with craft beer straight from the keg and par-fried to crispy perfection, these golden bites are the ultimate way to celebrate America’s Dairyland.
Add these crowd-pleasing curds to your menu today!
Jun 4
They say money can’t buy happiness… but I’ve never been sad after Genuine Broaster Chicken. 🍗😏
Ready to find your happiness? Visit Broaster.com to find a location near you!
Jun 3
A big congratulations to Father and Son Pizzeria for earning the Golden Chicken Award! 🏆🍗
For almost 30 years, they’ve been proudly serving Genuine Broaster Chicken® to the Chesterfield community, delivering quality and flavor since 1997.
The Golden Chicken Award recognizes distinguished Genuine Broaster Chicken® operators who go above and beyond—and this recognition is truly well deserved.
If you`re in the area, be sure to stop by and support this incredible operator! 👏
50770 Gratiot Ave.
23 Mile Rd.
Chesterfield, MI 48051
Jun 1
What an incredible 4 days at the National Restaurant Association Show! 🍗
We served over 2 tons of chicken, showcased live demos, connected with incredible operators, and had the opportunity to meet with so many valued clients and partners. Thank you to everyone who stopped by our booth—we loved sharing what makes Genuine Broaster Chicken® stand out.
Already looking forward to next year! 👏
May 27
This week`s ✨ Operator Spotlight ✨ goes to Richmaid Restaurant in Lodi, California!
Richmaid Restaurant is an iconic dining destination that you just can`t help but love. This restaurant has that old school charm with a delicious menu, including Genuine Broaster Chicken! 🍗 This is a really special spot, be sure to give them a visit!
Thank you for being a loyal #GenuineBroasterChicken operator! ♥️ #BetterBeBroaster
May 26
Remember and Honor this Memorial Day 🇺🇸
May 25
We are taking it back to 1979 ⏪ for another piece of our #BroasterHistory that you might not know about.
Broaster/Alco purchases the rights to manufacture and sell the Clark Broiler, a countertop plugin electric radiant broiler unit. ⚡ #BetterBeBroaster
May 22
Our smallest unit can still get the job done right! This is our Broaster 1600 Pressure Fryer 💪
This is our smallest footprint, most cost-effective medium-capacity pressure fryer available. Compact, reliable and easy to use, this unit uses only 3.2 square feet of floorspace under the hood.
Contact your local distributor to learn more!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
@laneequipment
May 21
Our team is gearing up for the National Restaurant Association Show starting this weekend in Chicago, IL!
Will you be there? Stop by Booth #3801 and schedule a demo with us🍗 #2026RestaurantShow
May 14
We hear today is National Eat Whatever You Want Day so… we`re obviously eating Genuine Broaster Chicken! 🍴🍗
Today is the perfect day for you to grab some, too. Visit broaster.com to find a store near you! #NationalEatWhateverYouWantDay #BetterBeBroaster #GenuineBroasterChicken
May 11
Where are all our FOODIES at? Today is #NationalFoodiesDay. What`s our favorite food, you ask? All things #BroasterFoods 😋♥️👏
May 9
Golf AND Genuine Broaster Chicken? ⛳🍗 Count us in!
This week’s Operator Spotlight is Stoneybrook Golf & Country Club in sunny Sarasota, Florida ☀️ Known for top-tier food and exceptional service, this club truly has it all.
Thanks for being a Genuine Broaster Chicken operator! 🙌 #BetterBeBroaster #GenuineBroasterChicken
May 7
Our Smokaroma Pressure Smoker is a fan favorite nationwide 🔥
Get that rich, juicy smoked flavor in a fraction of the time while also reducing shrink by up to 40% and saving space with its compact footprint.
Ready to see it in action? Contact your local distributor to schedule a demo or get yours today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
@laneequipment
May 5
Today we`re heading back to 1977, a big move for Broaster! 🏡
After outgrowing our Rockton, Illinois facility, we leveled up and relocated all operations to a brand-new, 56,000 sq. ft. headquarters on 3 acres in Beloit, Wisconsin. #BroasterHistory #BetterBeBroaster
May 4
