Something to Broast
There’s chicken. And there’s great chicken.
Then There’s Genuine Broaster Chicken®.
An out-of-this-world, crispy, memorable, mouthful of meaty, juicy chicken—an incomparable flavor that customers won’t forget—that’s how we want our chicken to be remembered. And so do you.
WHAT IS Genuine Broaster Chicken?
It’s broasted, of course. This is our proprietary method of pressure frying to perfection, the best-tasting chicken that will keep customers coming back. It’s how you make your operation stand out from everywhere else. Prepared with the freshest available chicken, our house-made marinades and coatings and our own cooking process, there is no way Genuine Broaster Chicken can be replicated (but many others will try). It simply can’t be done.
What is pressure frying? A cooking method in a pressurized environment that:
Speeds the Cooking Process
Retains Moisture and Flavor
Uses Less Cooking Oil
Delivers a crispy, light coating without being too crunchy
What are you waiting for?
Our Story
Our trusted, iconic brand has been around for more than 70 years. In 1954 L.A.M. Phelan, a brilliant inventor and innovator, used his vast knowledge of pressure cooking and deep frying to combine them into one single cooking appliance and changed the chicken game. The Broaster® was born. Wisconsin Supper Clubs quickly realized the potential of quicker and tastier method to cook chicken, and the company grew. By the 1990s, we had introduced our full line-up of frozen foods to help operators expand their menus. And today, we offer everything from branded food programs to marinades and coatings to the pressure and ventless fryers that make our chicken stand apart. That’s how the Broaster Company became known for one-of-a-kind chicken that can’t be replicated.
Watch VideoDon’t Take Our Word
Hear what the operators have to Broast about.
“The chicken speaks for itself. The equipment is solid, you know they last for years.”
-Bill Konstanopoulos, Owner of Bill’s Place
See what Broaster means for your business
Curious about Broasting?
Reach out, and we’ll get back to you.
#BetterBeBroaster
Genuine Broaster Chicken has been a staple in supper clubs, bars, convenience stores, grocery stores, food trucks, colleges & universities, and more! For over 65 years, we’ve delivered a proven fried chicken solution operators trust 🍗✨
Adding a chicken program to your location is a big decision, but we`re here to make that decision easy. Visit us online at broaster.com to get started!
Apr 24
The Broaster Team is out at the Dot Innovations show in Houston sampling from our delicious ready to cook product line. Be sure to ask about case credits booked at the show! @dotfoodsofficial
Apr 23
Golden, crispy, and built for the lunch rush 🔥🥔
Our Savory Crunch Wedges deliver thick-cut Idaho potatoes coated in a bold, zesty pepper-seasoned crunch your customers will crave. Crispy on the outside, soft and fluffy on the inside—every bite hits.
✔️ Frozen & ready to cook
✔️ Quick cook time = faster service
✔️ Excellent hold time for peak hours
The perfect side to keep up with your busiest days without sacrificing quality or flavor. Now available nationwide through @dotfoodsofficial
Apr 21
The Broaster crew is serving up hot and delicious samples at the CoreMark, Iowa, show today. Broaster Foods ready to cook poultry products are made using whole muscle breast meat along with Broaster`s proprietary marinades and coatings. Visit them at Booth #642
@nebraskamccdist
@tsbldistributingmn
@midwestequipmentco
Apr 9
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1
This week we’re in Kearney, Nebraska at the Cash-Wa Show alongside our distributor McCormack Distributing! 🙌
We love getting to connect with operators to talk through our products and equipment, and helping them find the right solutions to fit their needs. #BetterBeBroaster
Mar 31
We’re hitting the road this week to @midwestequipmentco for their Open House and you don`t want to miss it!
We’re talking about everything that makes menus stand out: Genuine Broaster Chicken®, Broaster Express®, Pressure Frying, Smokaroma®, and more. Come experience the difference firsthand.
📍 2511 Cassens Drive, Fenton, MO
🗓 Sunday, March 29 – Tuesday, March 31
⏰ 8 AM – 5 PM
Stop by and let’s talk about how to take your food program to the next level. #BetterBeBroaster #BroasterFoods #GenuineBroasterChicken #PressureFrying #Smokaroma
Mar 30
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu
⚙️ Efficient Equipment
🛢️ High-Quality Cooking Oils
📦 Branded Packaging
👕 Branded Apparel
🌟 National Brand Recognition
📢 Marketing Support
👨🍳 On-site Training
🚫 No Fees. No Royalties. No Franchise Contract.
📍 Store Locator & Website Support
Boost your business with Broaster Express® ✨ Learn more at broaster.com
Mar 27
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)
Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
Mar 26
This week`s Operator Spotlight goes to Hack`s Pub in Milltown, Wisconsin! ✨
They dedicate their entire Sunday to a Genuine Broaster Chicken special 🍗😋 Not only that, but they offer a full menu of your favorite appetizers, salads, burgers, pizza, and so many other delicious options! 👏
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster #GenuineBroasterChicken
Mar 25
We`re here at Booth #2802 for the @barandrestaurantexpo in Las Vegas, Nevada! Stop by to see our VF-3 #VentlessFryer in action and get a taste of some #BroasterFoods
#BetterBeBroaster #BarandRestaurantExpo
Mar 24
It’s #NationalCornDogDay 🎉
There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
Mar 21
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!
Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 19
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
