Something to Broast
There’s chicken. And there’s great chicken.
Then There’s Genuine Broaster Chicken®.
An out-of-this-world, crispy, memorable, mouthful of meaty, juicy chicken—an incomparable flavor that customers won’t forget—that’s how we want our chicken to be remembered. And so do you.
WHAT IS Genuine Broaster Chicken?
It’s broasted, of course. This is our proprietary method of pressure frying to perfection, the best-tasting chicken that will keep customers coming back. It’s how you make your operation stand out from everywhere else. Prepared with the freshest available chicken, our house-made marinades and coatings and our own cooking process, there is no way Genuine Broaster Chicken can be replicated (but many others will try). It simply can’t be done.
What is pressure frying? A cooking method in a pressurized environment that:
Speeds the Cooking Process
Retains Moisture and Flavor
Uses Less Cooking Oil
Delivers a crispy, light coating without being too crunchy
What are you waiting for?
Our Story
Our trusted, iconic brand has been around for more than 70 years. In 1954 L.A.M. Phelan, a brilliant inventor and innovator, used his vast knowledge of pressure cooking and deep frying to combine them into one single cooking appliance and changed the chicken game. The Broaster® was born. Wisconsin Supper Clubs quickly realized the potential of quicker and tastier method to cook chicken, and the company grew. By the 1990s, we had introduced our full line-up of frozen foods to help operators expand their menus. And today, we offer everything from branded food programs to marinades and coatings to the pressure and ventless fryers that make our chicken stand apart. That’s how the Broaster Company became known for one-of-a-kind chicken that can’t be replicated.
Watch VideoDon’t Take Our Word
Hear what the operators have to Broast about.
“The chicken speaks for itself. The equipment is solid, you know they last for years.”
-Bill Konstanopoulos, Owner of Bill’s Place
See what Broaster means for your business
Curious about Broasting?
Reach out, and we’ll get back to you.
#BetterBeBroaster
Where are you grabbing your Genuine Broaster Chicken® from for the big game this weekend? 🍗
Show your favorite spot some love and tag them in the comments! Also, who are you rooting for? 🏈 #BetterBeBroaster
Feb 7
Your wife doesn`t want flowers. She wants Genuine Broaster Chicken ❤️🍗✨ #BetterBeBroaster #GenuineBroasterChicken #ValentinesDay
Feb 6
Football and chicken wings? Say less. 🏈🍗
Chef Ken is in the kitchen showing off six crave-worthy wing options you can run this weekend, or anytime! From bold marinades to crispy coatings and a hot new finish, these flavors are built to win on game day and beyond.
Featuring:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Feb 3
Time to turn up the heat 🔥 Our NEW Nashville Hot Dust is here!
Designed to be shaken on post-cook, this fiery seasoning brings the signature kick of Nashville hot right to your menu. Perfectly balanced with smoky spice, cayenne heat, and a hint of savory sweetness, it delivers that craveable flavor customers can’t resist. Ideal for chicken, fries, potato wedges, and more! Contact your local distributor to get yours.
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Feb 2
Need a fast food solution that works as hard as you do—right from the start? 👀 🍔
From plug-in to serving customers, it’s designed for grab-and-go environments, tight spaces, and peak-hour rushes. No hood. No flipping. No mess. Just two perfectly cooked burgers in under a minute—every time.
Whether you’re launching a new menu, adding a high-margin item, or keeping lines moving, Instant Burger® makes it easy to serve hot, fresh burgers fast—even with minimal staff.
Big flavor. Small footprint. Serious speed. #BetterBeBroaster #InstantBurger #ConvenienceStore
Jan 30
Got plans for the big game? We’ve been busy in the kitchen testing out crave-worthy chicken wing recipes—so you don’t have to. 🍗🏈
Stay tuned for a new video next week with Chef Ken, breaking down all the wing varieties you can add to your menu and win on game day.
Jan 29
Chef Ken is in the kitchen making Broaster`s twist on a Canadian favorite, Poutine! 😋
Ingredients:
🥔 Savory Crunch Potato Wedge (Item #96425)
🧀 Battered Cheddar Curds (Item #96324)
🍽️ Top with Gravy
🌿 Garnish with Parsley
That`s it! Grab these items from your local distributor. Give it a try and let us know what you think. #BetterBeBroaster
Jan 27
We get asked all the time, “What IS Broaster Chicken?” Well, we go way back. 👇
Broaster Company started with one simple idea — make better fried chicken, faster. 🍗 In 1953, inventor L.A.M. Phelan combined a pressure cooker and a deep fryer into one revolutionary machine. That invention became the very first Broaster Pressure Fryer — and changed the game forever.
#BetterBeBroaster #BroasterHistory #GenuineBroasterChicken #WisconsinInnovation #PressureFryer
Jan 26
This week’s Operator Spotlight goes to Pop’s Uptown Supper Club in Antioch, IL! 💯
Where warm hospitality meets uptown charm, Pop’s delivers Supper Club classics with a fresh twist. From hearty sandwiches and comforting pastas to perfectly cooked steaks and seafood straight from the wood-fired grill, every dish is made to impress. 🔥🍽️ Of course, you can`t forget to also order the Broasted Chicken! 🍗
Pop’s Uptown Supper Club is the perfect place to sit back, savor great food, and enjoy a true Supper Club experience. 😎 Thank you for being a Genuine Broaster Chicken operator!
#OperatorSpotlight #PopsUptownSupperClub #SupperClubClassics #AntiochIL #BetterBeBroaster
Jan 22
Meet our Smokaroma, the game-changing smoker you`ve been waiting for! 🔥
At Broaster, we know that great smoked food drives customers back again and again — but waiting half a day for a traditional pit isn’t always an option. That’s where the Smokaroma Pressure Smoker steps in: a compact powerhouse that delivers real smokehouse flavor in a fraction of the time.
Imagine smoking up to 45 lbs of ribs in under 90 minutes — juicy, tender, and full of flavor — without constant watching, turning, or basting. That’s efficient smoking that boosts kitchen productivity and keeps your customers asking for more. 🔥🍖 Request a quote from your local distributor today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Jan 20
It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Jan 16
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn`t lie 🧀
Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!
Now available nationwide through Dot Foods.
#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Jan 15
Stock up on flavor! 😋
Our ready-to-cook Broaster Foods® are top-quality and crave-worthy — from classic chicken to bold, unique flavor profiles. Perfect for busy customers, perfect for your bottom line.
➡️ Learn more about our ready-to-cook food lineup at broaster.com
#BetterBeBroaster #FrozenFavorites #ReadyToCook #ConvenienceDoneRight #BroasterExpress
Jan 14
New year, same great equipment! Our 1800 Pressure Fryer is our most popular model, offering the best combination of production capacity & space efficiency! The built-in oil filtration makes filtering safe and easy, and it can cook up to 40 pieces of fresh, bone-in chicken in as little as 10 minutes.
🔥Designed for max space efficiency
🔥18” in overall width
🔥Available in gas or electric models
🔥Touch screen controller option now standard
Contact your local distributor today to get yours! #BetterBeBroaster
Jan 12
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨
Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.
In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗
Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.
Welcome to the team, Lance! 🎉
Jan 8
Operator Spotlight! ✨
This week’s spotlight goes to Reinbeck Country Food in Reinbeck, Iowa — a local grocery store with a full-service deli packed with quality meats and delicious prepared foods. Inside, you’ll find all kinds of goodies, including Genuine Broaster Chicken and Broaster Express products, made fresh for customers who want great taste and convenience.
If you’re ever traveling through Iowa, be sure to stop in and check them out! 🔥
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jan 6
