Food Programs
With over 65 years of experience and thousands of licensed operators worldwide, no one understands the needs of operators better than Broaster Company. From Genuine Broaster Chicken® to the easy and convenient Broaster Express® Program, and the recently launched Rock County Smokehouse, Broaster Company offers branded food concepts that increase customer traffic and generate bigger profits.
Genuine Broaster Chicken
This is truly one-of-a-kind chicken. And the only one that delivers memorable meal experiences for customers. It’s Genuine Broaster Chicken®, and it’s been a trusted iconic brand for more than 65 years. Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. The end result is an amazing aroma and incomparable taste that chicken lovers crave. A taste beyond expectation. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken.
Broaster Express
For convenience store owners, Broaster Express is a top choice to meet your foodservice needs. It’s the perfect meal or snack satisfaction for people on the go. The Broaster Express® Branded Food Program features our exclusive Broaster Ventless Fryers or our Broaster Pressure Fryers, delicious top-quality, ready-to-cook Broaster Foods®, unique flavor profiles and nationally recognized branding. We also offer a full line of appetizers and dipping sauces. It’s an unbeatable line-up of grab ‘n’ go deliciousness that will keep customers coming back again and again.
Rock County Smokehouse
Now you can feature a variety of fresh meats from ribs to pulled pork to tender and juicy brisket. Seasoned to perfection with a proprietary rub of blended spices. Smoked in-house to satisfy all the senses. And topped with the scrumptious sauces customers love. Bring the great taste of delicious, real wood-smoked BBQ to your customers. Create your own neighborhood smokehouse with our turnkey Rock County Smokehouse.
#BetterBeBroaster
#FAQFRYday
How do I know what equipment is right for my location?
Get in touch with a distributor 😊 Our trained, knowledgeable distributors can walk you through your goals and how our equipment can help you achieve those goals. Get in contact with your area`s distributor by visiting broaster.com/distribution
May 30
This week’s Operator Spotlight goes to @stlgyros 🔥
St. Louis Gyros is the proud home of some of the best gyros in St. Louis, Missouri! With Zabihah Halal Meats, fresh locally sourced produce, and house-made sauces. They offer dine in, delivery, catering, and takeout every day.
Their extensive menu offers gyros, rice bowls, loaded fries, salads, dessert, Genuine Broaster Chicken, and more! With three convenient locations to serve you, check out St. Louis Gyros! Thank you for being a Genuine Broaster Chicken operator!
#BetterBeBroaster #GenuineBroasterChicken
May 29
Happy National Hamburger Day! 🍔 Today’s the day to celebrate America’s favorite sandwich — and what better way than with a burger that’s hot, juicy, and ready in under a minute?
🔥 The Instant Burger® from Broaster uses innovative Direct Energy Transfer to cook two fresh burgers fast — no flipping, no grease, no mess. Perfect for high-volume or front-of-house grilling on the fly.
Whether you`re serving up classics or getting creative, make every burger count today. #NationalHamburgerDay #InstantBurger #BetterBeBroaster #BurgerGoals
May 28
Today we remember and honor those who paid the ultimate sacrifice for our freedom 🇺🇸
May 26
#FAQFryDay: I`m craving Genuine Broaster Chicken! ✨🍗 Where can I get it?
We’ve got you covered—find the closest spot serving up your favorite fried chicken here 👉 broaster.com/store-locator
May 23
Day 3 at the @nationalrestaurantshow 🎉 We are having so much fun talking to everyone & showcasing our chicken & equipment. Stop by & listen in on some of our public demos 🎤 #2025RestaurantShow #BetterBeBroaster #BroastBroastBaby
May 19
Day 2 at the @nationalrestaurantshow 🤩 Visit us at Booth #4062!
May 18
Day 1 of @nationalrestaurantshow we delivered some Genuine Broaster Chicken to our friends at @cocacola ♥️🍗 #BetterBeBroaster #2025RestaurantShow #BroastBroastBaby
May 18
We’re here at the @nationalrestaurantshow at Booth #4062! 🎉🍗 Stop by & visit us!
May 17
Happy National Buttermilk Biscuit Day! 🧈🍞
Flaky, golden, buttery perfection—our buttermilk biscuits are reason enough to celebrate. But pair them with our juicy, crispy, Jumbo Popcorn Chicken? Now that’s a flavor combo worth craving! 🍗💥
May 15
Come see our VF-3 Ventless Fryer in action this weekend at the @nationalrestaurantshow 💥
#2025RestaurantShow #BetterBeBroaster
May 13
Happy Mother`s Day!
Today, we’re celebrating the women who fill our hearts — and our plates — with love. Treat Mom to something crispy, golden, and unforgettable. 🍗💕
Because nothing says "I love you, Mom" like a bucket of her favorite Broasted chicken!
May 11
🎣 Hook your customers with a Friday night favorite!
Our Beer Battered Cod Fillets are made from 100% skinless, boneless, whole muscle wild Alaskan cod—crisped to golden perfection in a rich, flavorful Samuel Adams® ale batter. 🍺🔥
Pair `em with our crispy potato wedges and you`ve got the ultimate fish fry combo that`ll have everyone coming back for seconds. 🙌🐟 Available at a Broadliner Distributor near you! #BetterBeBroaster
May 7
This week’s Operator Spotlight goes to Lucy’s Burgers located in Blaine, MN! 🔥
Lucy’s Burgers specializes in savory handmade burgers (fresh, never frozen), Genuine Broaster Chicken, state fair quality cheese curds, & fresh salads! 🍔
Join them for happy hour, relax by their cozy fireplaces, enjoy a cocktail on their patio, or catch the game with friends. At Lucy`s Burgers, great food and a welcoming atmosphere come together for an unforgettable dining experience. 😎
#BetterBeBroaster #GenuineBroasterChicken
May 6
Who says a piñata has to be filled with candy? 😉 Happy Cinco de Mayo! 🍗🎉
May 5
#FAQFryDay: How do I minimize Fryer downtime?
1. Always use Broaster filtering compounds & follow the recommended filtering procedures set forth in your Operations Manual.
2. Always make sure the filter screen is in place under the filter paper when you reassemble your filter pan.
3. If the pressure valve (small lever on top of Broaster) won’t fully close, the drain valve could be open & clogged. Remove clog with your ramrod & close drain valve.
4. Always keep spare O-rings on hand for cover & filter pan.
5. When filtering & cleaning your Broaster Pressure Fryer, always use the brushes from your Pressure Fryer Accessory Kit. These brushes were specially designed to quickly & easily clean the units. Contact your Local Authorized Distributor if you need replacement heads or brushes.
6. Once a month, verify screws for the probe guard are tight & not missing.
7. Keep copies of instruction sheets & job aides on hand near your equipment to ensure proper procedures are always followed. This is especially important when you have newer employees in the kitchen.
8. NEVER turn the unit on with water &/or cleaning solution in the cooking well. Always unplug your unit & place the cleaning flag on the latch column to alert others that the well is currently being cleaned with water.
9. Always use your handy O-Ring & groove cleaner tool when installing O-Rings or cleaning your groove. This tool was designed to not damage the O-Ring or the groove. If damage occurs to either component, this may cause your unit to not build pressure.
10. Always use OEM (Original Equipment Manufacturers) Components & parts on your Broaster Pressure Fryer. Failure to do so may void your warranty.
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
May 2
