Merchandisers
Perfect Hold Deli Cases
Model HDM-4 deli case with single shelf display area is
stainless steel and tempered glass construction. Includes
bottom-hinged drop-down front access glass display panel
for easy loading and cleaning. Upper housing is air-cooled
and includes 3 lighted 12″ x 26″ display zones.
- User-friendly design – available in countertop and stand-alone versions.
- Unique front glass design – pivots down for easy cleaning.
Standard Series Heated Merchandiser
Model GRHD-XP Heated Merchandiser includes single or dual shelf display areas and radiant heat systems to maintain safe product temperature. Adjustable thermostat controls infra-red heat below and radiant heat above the product display and shelves.
- Tempered glass fronts and incandescent display lighting – spotlights your product with maximum visibility. Ideal for quick service restaurants, c-stores, delis, or any operation where the ultimate in product merchandising and holding is important.
- Thermostatically controlled heated base – each unit features an exclusive infra-red heat pattern and heated base with special “cool-to-the-touch” base construction to assure that your foods retain their quality and freshly prepared taste.
Metal Module
Free standing metal module is of welded, powder-coated steel construction with full-coverage stainless steel countertop surface. Unit includes single master power supply featuring backlit display graphic panel.
- Branded look – whether you’re remodeling your existing counter space or constructing a new facility, these Broaster metal modules are the ideal way to give your operation a professional, branded appearance.
- Coordinated look – designed to perfectly complement our Perfect Hold™ countertop and complete deli cases for customizing your in-line or kiosk set-up in the Broaster color scheme.
Designer Series Heated Merchandiser
Model GRCD-XP Designer Series Heated Merchandiser includes single shelf display areas and radiant heat systems to maintain safe product temperature.
- Curved tempered glass fronts, full view tempered glass sides, and incandescent display lighting – spotlights your product with maximum visibility. Ideal for quick service restaurants, c-stores, delis, or any operation where the ultimate in product merchandising and holding is important.
- Thermostatically controlled heated base – each unit features an exclusive infra-red heat pattern and heated base with special “cool-to-the-touch” base construction to assure that your foods retain their quality and freshly prepared taste.
Perfect Hold
- Newly redesigned for even greater durability and performance—strong, welded construction exterior includes stainless steel finish on all sides. Heavy duty swivel casters with wheel locks make unit stationary or easily movable.
- Holds cooked food for peak times without compromising quality—help yourself by cooking ahead to beat the inevitable lunch or dinner rush.
#BetterBeBroaster
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1
This week we’re in Kearney, Nebraska at the Cash-Wa Show alongside our distributor McCormack Distributing! 🙌
We love getting to connect with operators to talk through our products and equipment, and helping them find the right solutions to fit their needs. #BetterBeBroaster
Mar 31
We’re hitting the road this week to @midwestequipmentco for their Open House and you don`t want to miss it!
We’re talking about everything that makes menus stand out: Genuine Broaster Chicken®, Broaster Express®, Pressure Frying, Smokaroma®, and more. Come experience the difference firsthand.
📍 2511 Cassens Drive, Fenton, MO
🗓 Sunday, March 29 – Tuesday, March 31
⏰ 8 AM – 5 PM
Stop by and let’s talk about how to take your food program to the next level. #BetterBeBroaster #BroasterFoods #GenuineBroasterChicken #PressureFrying #Smokaroma
Mar 30
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu
⚙️ Efficient Equipment
🛢️ High-Quality Cooking Oils
📦 Branded Packaging
👕 Branded Apparel
🌟 National Brand Recognition
📢 Marketing Support
👨🍳 On-site Training
🚫 No Fees. No Royalties. No Franchise Contract.
📍 Store Locator & Website Support
Boost your business with Broaster Express® ✨ Learn more at broaster.com
Mar 27
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)
Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
Mar 26
This week`s Operator Spotlight goes to Hack`s Pub in Milltown, Wisconsin! ✨
They dedicate their entire Sunday to a Genuine Broaster Chicken special 🍗😋 Not only that, but they offer a full menu of your favorite appetizers, salads, burgers, pizza, and so many other delicious options! 👏
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster #GenuineBroasterChicken
Mar 25
We`re here at Booth #2802 for the @barandrestaurantexpo in Las Vegas, Nevada! Stop by to see our VF-3 #VentlessFryer in action and get a taste of some #BroasterFoods
#BetterBeBroaster #BarandRestaurantExpo
Mar 24
It’s #NationalCornDogDay 🎉
There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
Mar 21
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!
Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 19
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We`ve got you covered.
Which of these wings are you adding to your menu? 🍗
Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Mar 11
✨ Operator Spotlight! ✨
This week’s spotlight goes to Lakeshore Family Restaurant in Wautoma, Wisconsin! They`re serving up tons of breakfast items 🍳 Mexican favorites🌮 Italian food🍝 Steak 🥩 and our favorite, #GenuineBroasterChicken! 🍗 There`s something for everyone on this menu!
Thank you for being a loyal Genuine Broaster Chicken Operator! #BetterBeBroaster
Mar 9
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋
Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Mar 6
Bring on the HEAT 🔥
Have you tried our NEW Nashville Hot Dust? (Product #95239)
Chef Ken is sharing his favorite ways to use it — from cranking up your chicken to adding a bold kick to fries, sandwiches, and more.
Mar 5
