How to Start a Food Truck with Broaster Company
As the saying goes, “the only constant…is change.” For the food truck industry, changes in consumer preferences have spurred on this free-wheelin’ business model to become a $1-billion industry (that’s billion with a “b”).
Particularly popular with Millennials, who love to order delicious, specialty foods that fit into their budgets and on-the-go lifestyles, food trucks are one of the best-performing segments in food services, according to IBISworld reports.
But as appealing as food trucks are for consumers, what’s in it for entrepreneurs and how does someone start a food truck business, anyway? We’re glad you asked…
The Appeal of Food Truck Ownership for Entrepreneurs
Overall, there are plenty of benefits to starting your own food truck, from low startup costs to tax advantages and more.
Low Startup Costs
In an article by Forbes Magazine, it’s estimated that the average food truck business’s startup costs will reasonably be in the range of $70,000 to $80,000.
This may seem like a lot at first glance, but if you compare it to a small brick-and-mortar quick-service restaurant…food trucks definitely have the advantage.
Mobility
The ability to pick up your business and go is incredibly valuable, especially as you’re getting your food truck business up and running.
During times of economic recession (or pandemic when sit-down restaurants are shuttered), the mobility of operating a food truck allows you to experiment in order to find peak demand times/locations.
Tax Advantages
Owning a mobile restaurant has a wide variety of tax-deductible expenses as well – ranging from purchasing new equipment, managing business costs like insurance or association membership dues, or keeping track of vehicle/travel expenses.

Get Your Food Truck Business Off the Ground with Broaster
Eager to get your food truck up and running? Start by becoming a licensed Broaster operator. Our turnkey food programs help you find the right cooking equipment, customize your food menu, and provide additional support where you need it most.
1) Purchase the Right Cooking Equipment
Broaster provides two primary categories of food service equipment that are ideal for food trucks.
The first is our Broaster 1600 or 1800 model pressure fryers, which come in electric or gas. These state-of-the-art fryers are smaller, compact, yet extremely versatile, so you can save precious kitchen space while utilizing the equipment for a variety of food products.
The second is our Smokaroma pressure smokers, which also have a small footprint. Combining modern pressure frying and smoking technology, our electric smokers can smoke up to 45 lbs. of ribs in under 90-minutes.
2) Select Your Menu Items
There are plenty of delicious Broaster food items to consider as you begin customizing the menu for your food truck, but we’re only going to highlight the most popular to get you started.
Broasted Chicken – this continues to be one of the fastest-growing items you can offer on your menu. Everyone loves a classic and our genuine broasted chicken is certainly that.
Chicken Tenders – another fast-growing item is our Broaster chicken tenders due to their portable format and quick cook times. For a tasty tweak on this chicken staple, opt for our spicy chicken tenders as well.- BBQ/Smoked Meats – with signature recipes and equipment training, Broaster can help you smoke bone-in chicken, ribs, pork shoulder – you name it – to perfection. Choose items from our branded menu program or private label seasonings and rubs to serve your customers authentic, mouthwatering, smoked entrees without the long wait times.
3) Get Branded Signage, Packaging, & Support
As an added bonus, we also support our Broaster operators with branded signage, menu boards with pricing recommendations, to-go packaging, equipment training, and other services. At Broaster Company, we are your one-source solution to all your food service needs.
Ready to Get Your Food Truck Rolling?
Broaster Company has been helping quick-service food establishments get started and stay profitable for decades by catering our turnkey, trademark food programs to your needs as a business owner.
Broaster is a valuable partner in helping you select, fry, and serve mouthwatering broasted chicken or smoked meats that’ll keep customers coming back time and time again.
Want to learn more about becoming an operator? Contact Broaster today!
#BetterBeBroaster
Looking to serve hot, crave-worthy food without the hassle? Broaster Express has you covered:
✔️ Ready‑to‑Cook Simplicity
✔️ Menu Flexibility
✔️ Simple or Savvy Setup
✔️ Ventless Fryers
✔️ Grab‑n‑Go Appeal
✔️ Turnkey “Restaurant in a Box”
✔️ Local Training & Support
✔️ Locator Tools for Customers
✔️ No Hidden Fees
✔️ Trusted Since 1954
Learn more at broasterexpress.com
Jul 20

A beautiful day in Beloit, WI ☀️🌸 What are your plans this weekend?
Jul 18

#FAQFryDay What are the Franchise fees and royalties to sell Genuine Broasted Chicken? 🍗
There are none! Our Trademark programs do not include any franchise or royalty fees to the operator; just a commitment to serve our products, using our equipment and proprietary recipes as outlined in the agreement.
Learn more here at genuinebroasterchicken.com
Jul 18

Crispy. Golden. Craveable. 🥔✨ Our Farm-Style Potato Wedges are thick-cut, skin-on, and seasoned to perfection—making them the perfect sidekick to any Broaster meal.
Serve up comfort with every bite! 🤤 Now available nationwide through @dotfoodsofficial #BetterBeBroaster
Jul 17

Our favorite thing, too 🤭🍗 #GenuineBroasterChicken #BetterBeBroaster
Jul 16

When the cravings hit... they really hit. 🔥
One of our YouTube friends said it best: “I crave it weekly.”
Once you taste Genuine Broaster Chicken, there’s no going back. It’s that crispy, juicy perfection you just can’t get out of your head. 🍗💭 #BetterBeBroaster
Jul 15

Craving Broaster Chicken? Don’t waste time guessing—use our store locator and find the flavor near you! 🍗 Grab some for lunch or dinner this weekend. Check out Broaster.com/store-locator #BetterBeBroaster
Jul 13

#FAQFRYday What is the difference between Genuine Broaster Chicken and Broaster Express?
Our Genuine Broaster Chicken Program is based on fresh chicken, prepared following the GBC recipe and cooked in a Broaster Pressure Fryer for amazing flavor, crispiness and juiciness!
Our Broaster Express Program offers an irresistible selection of high quality, grab n go foods such as chicken, seafood, appetizers, and other fun favorites served fast for your fast paced customer base. These items can be cooked in either a Broaster Pressure Fryer or a Broaster Ventless Fryer.
Need help deciding which program is best for you? Visit us online at Broaster.com/contact
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jul 11

Operator Spotlight! 🚨
The @thehighwayhideout, located in Forest, Wisconsin, offers all the charm of a small-town feel with the big-city taste. Their menu is stacked with flavor—juicy burgers, loaded mac, chicken, and cocktails that hit just right. 🍔🔥
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster
Jul 10

🎤 Turn it up… that’s the sound of crispy perfection!
Sizzle. Crackle. Crunch.
There’s nothing like the first bite of Genuine Broaster Chicken—pressure-fried for juicy tenderness and that signature golden crust.
#BetterBeBroaster #GenuineBroasterChicken #ChickenASMR
Jul 9

Everything you need. All in one program.
✔️ Premium products
✔️ Trusted equipment
✔️ Powerful branding
Broaster Express® is your shortcut to satisfied customers and increased sales.
Let’s get started. 👉 https://ow.ly/zwGC50WivNp
Jul 8

Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
Jul 6

From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗
#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Jul 4

Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.
✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean
Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!
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Jul 3

Golden. Crispy. Irresistible. 🍤
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!
✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle
Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com
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Jul 2

"I am starving for Broaster Chicken" We are, too, buddy… We are, too. #BetterBeBroaster
Jul 1
