ClickCease

How to Start a Food Truck with Broaster Company

As the saying goes, “the only constant…is change.” For the food truck industry, changes in consumer preferences have spurred on this free-wheelin’ business model to become a $1-billion industry (that’s billion with a “b”).

Particularly popular with Millennials, who love to order delicious, specialty foods that fit into their budgets and on-the-go lifestyles, food trucks are one of the best-performing segments in food services, according to IBISworld reports.

But as appealing as food trucks are for consumers, what’s in it for entrepreneurs and how does someone start a food truck business, anyway? We’re glad you asked…

The Appeal of Food Truck Ownership for Entrepreneurs

Overall, there are plenty of benefits to starting your own food truck, from low startup costs to tax advantages and more.

Low Startup Costs

In an article by Forbes Magazine, it’s estimated that the average food truck business’s startup costs will reasonably be in the range of $70,000 to $80,000.

This may seem like a lot at first glance, but if you compare it to a small brick-and-mortar quick-service restaurant…food trucks definitely have the advantage.

Mobility

The ability to pick up your business and go is incredibly valuable, especially as you’re getting your food truck business up and running.

During times of economic recession (or pandemic when sit-down restaurants are shuttered), the mobility of operating a food truck allows you to experiment in order to find peak demand times/locations.

Tax Advantages

Owning a mobile restaurant has a wide variety of tax-deductible expenses as well – ranging from purchasing new equipment, managing business costs like insurance or association membership dues, or keeping track of vehicle/travel expenses.

ESeries 18

Get Your Food Truck Business Off the Ground with Broaster

Eager to get your food truck up and running? Start by becoming a licensed Broaster operator. Our turnkey food programs help you find the right cooking equipment, customize your food menu, and provide additional support where you need it most.

1) Purchase the Right Cooking Equipment

Broaster provides two primary categories of food service equipment that are ideal for food trucks.

The first is our Broaster 1600 or 1800 model pressure fryers, which come in electric or gas. These state-of-the-art fryers are smaller, compact, yet extremely versatile, so you can save precious kitchen space while utilizing the equipment for a variety of food products.

The second is our Smokaroma pressure smokers, which also have a small footprint. Combining modern pressure frying and smoking technology, our electric smokers can smoke up to 45 lbs. of ribs in under 90-minutes.

2) Select Your Menu Items

There are plenty of delicious Broaster food items to consider as you begin customizing the menu for your food truck, but we’re only going to highlight the most popular to get you started.

  • Broasted Chicken – this continues to be one of the fastest-growing items you can offer on your menu. Everyone loves a classic and our genuine broasted chicken is certainly that.

  • Chicken Tenders
    – another fast-growing item is our Broaster chicken tenders due to their portable format and quick cook times. For a tasty tweak on this chicken staple, opt for our spicy chicken tenders as well.
  • BBQ/Smoked Meats – with signature recipes and equipment training, Broaster can help you smoke bone-in chicken, ribs, pork shoulder – you name it – to perfection. Choose items from our branded menu program or private label seasonings and rubs to serve your customers authentic, mouthwatering, smoked entrees without the long wait times.

3) Get Branded Signage, Packaging, & Support

As an added bonus, we also support our Broaster operators with branded signage, menu boards with pricing recommendations, to-go packaging, equipment training, and other services. At Broaster Company, we are your one-source solution to all your food service needs.

Ready to Get Your Food Truck Rolling?

Broaster Company has been helping quick-service food establishments get started and stay profitable for decades by catering our turnkey, trademark food programs to your needs as a business owner.

Broaster is a valuable partner in helping you select, fry, and serve mouthwatering broasted chicken or smoked meats that’ll keep customers coming back time and time again.

Want to learn more about becoming an operator? Contact Broaster today!

#BetterBeBroaster

What was Broaster up to in 1954? 👀

The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.

We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.

We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.

The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.

Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins 
✅ A craveable product that drives repeat traffic

Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back

Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We've got you covered.

Which of these wings are you adding to your menu? 🍗

Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239

#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋

Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Bring on the HEAT 🔥

Have you tried our NEW Nashville Hot Dust? (Product #95239)

Chef Ken is sharing his favorite ways to use it — from cranking up your chicken to adding a bold kick to fries, sandwiches, and more.
Distributor Training Recap ✨ We love training week here at Broaster!

Last week we had the opportunity to connect, collaborate, and sharpen our skills with an incredible group of distributor partners. Thank you to everyone who participated in our training!

Missed this session? Stay tuned… more training opportunities are coming soon!
No hood? No problem. 🔥

Our ventless fryer lineup is built for locations without a traditional hood system so you can turn underused space into a high-performing hot food destination fast.

Ready to unlock new profit in your space? Let’s talk about which ventless solution fits your operation best. Contact your local distributor today 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Since 1953, we’ve been cooking up more than just chicken! From our early days to today, Broaster has a rich history full of innovation, flavor, and milestones you might not know about. 🐔✨

Follow along as we share our journey from 1953 to 2026 and everything in between! Starting off strong with 1953, L.A.M. Phalen develops and patents the Broaster Pressure Fryer and the unique Broaster pressure frying concept. During this time, Flavor Fast Foods is formed under the leadership of Phalen and is staffed by people associated with Tekni-Craft, manufacturers of the Taylor Freezer line. #BetterBeBroaster #BroasterHistory
Cooking fresh fish in your kitchen? 🎣 We’ve got you covered! Chef Ken shows off our Creole Coating (Product # 96587) and All-Purpose Batter (Product # 96501 ), which are perfect for fish, shrimp, and even veggies. 🍤🥦

Grab yours from your local distributor and take your seafood to the next level! 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Ever wondered what makes Broasted Chicken different from regular fried chicken? 🤔

It’s all in the pressure frying. Cooking chicken in a Broaster Pressure Fryer locks in flavor and juiciness that ordinary frying can’t match. 🍗✨

And fun fact:
👉 “Broasted®” and “Broaster™” are trademarked, meaning only operators using our equipment and recipes can call their chicken Broasted. #BetterBeBroaster
Today is #NationalPancakeDay 🥞 and the best way to enjoy pancakes? When they’re wrapped around a mini sausage link and bite-sized! These handheld minis are fully cooked, frozen, and ready to heat and serve...ideal for breakfast menus, grab-and-go programs, or snacking any time of day. Product # 96426.

Contact your local distributor to get yours! Now available nationwide through@dotfoodsofficial

@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Lent is approaching, and that means lots of seafood on the menu! 🐟 Our ready-to-cook seafood items include Hand-Breaded Catfish Fillets (Product # 96354
), Beer Battered Shrimp (Product # 96390), and Beer Battered Cod (Product # 96391).

Contact your local distributor today to get yours! 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq

NEVER BE FAR FROM BROASTED