Make Broaster Part of Your Brand
We get it — you’re hot stuff. You’re a food front-runner, a taste titan, a chomping champ, a luncheon leader. You make other restaurant owners quiver in their boots as you defy expectations, creating the type of dining experience that satisfies your customers completely —yet always leaves them craving more. But you’re also open to trying new ways to wow the world, and you’ve been considering other tasty options for the people who frequent your establishment.
Let us humbly suggest … that you become part of the Genuine Broasted Chicken family! But wait (you say), I have a brand to maintain. I don’t want my customers to come to my restaurant looking for someone else’s food. Never fear (we say), for Broaster offers an option that’s perfect for someone in your exact situation. Your brand is just as important to us as it is to you, and we want to help you elevate it to a whole new level of fantastic.
Trademark Food Program
Our menu-first Trademark Food Program allows you to take our equipment, recipes and food and make them your own. You see, Broaster Company is all about providing food solutions to the marketplace. Over the years, our trademark Broasted Chicken has made quite a name for itself, and now people tend to seek it out, knowing that it’s a cut above all the rest of the chicken out there.
When you participate in the program, you buy our equipment, knowing that it creates a product people crave. How you use it is entirely up to you. You can use every last bit of proprietary ingredients from us and attach your own brand to it. Keep in mind though, in order to call it Broaster, you’ll need to use our recipes. For example … Bob’s Broasted Chicken. (It has a ring to it, doesn’t it?)
Or, you can take the equipment and some of the ingredients and add your own personal flair. Does your restaurant pride itself in offering Grandma’s secret recipes? No problem! You can use our equipment and products and incorporate some parts that make the chicken uniquely yours.
But Broaster Company doesn’t just drop off the equipment and food and run back out the door. Oh, no — we are happy to help you set up your program and decide how to name it, market it and make it a big part of your restaurant. We have decades of experience setting up branded programs like this throughout the United States, and we are dedicated to making sure you are successful.
Make it your own
The beautiful thing about Broaster is that we don’t take a one-size-fits-all approach. If you want to stock your menu with our food, we’re happy to help you with chicken, tenders, hot wings, sandwiches, individual meals and family meals. But, we don’t force you to take on the whole menu. You could decide to just stick with tenders and sandwiches, and we would be fine with that. We’re here to make your life easier, not harder — and, of course, more delicious.
The one constant, of course, is the equipment. There’s a reason why we refer to our pressure fryer as a “magical machine” — it’s easy to use and clean, and it creates a product that leads to lots and lots of loyal customers for you. Broaster is one of the only companies in the business that has a “bread ahead” coating process — as an operator, you can do all your breading in the morning, and then just drop the chicken in the fryer when you need it for a customer. When it comes out of the fryer, your customers will marvel at its mouth-watering “broast-i-ness” and the tantalizing flavors of our unique marinades.
Make your chicken the best in the neighborhood
Here’s the thing: Everywhere you turn these days, there are tons of chicken options. Practically every quick-service restaurant has a chicken sandwich on its menu, and new operators are getting into the game every day. It’s hard for consumers to know what’s good and what’s not, and when a new item pops up in a local restaurant, they have no way of gauging how it stacks up against the competition.
Broaster’s Trademark Food Program gives you the opportunity to introduce something new and different, yet still capitalize on a proven concept. Remember Bob’s Broasted Chicken? You could just call it “Bob’s Chicken” … but research has shown that consumers respond to the “Broasted” branding. It sets you apart from the crowd. It gives you something to “broast” about.
Not only do you have something new on your menu, but it’s way better than all that other chicken … because it’s BROASTED CHICKEN!
For more information, or to Schedule a Demo, Contact Us Today.
#BetterBeBroaster
Happy Mother`s Day!
Today, we’re celebrating the women who fill our hearts — and our plates — with love. Treat Mom to something crispy, golden, and unforgettable. 🍗💕
Because nothing says "I love you, Mom" like a bucket of her favorite Broasted chicken!
May 11

🎣 Hook your customers with a Friday night favorite!
Our Beer Battered Cod Fillets are made from 100% skinless, boneless, whole muscle wild Alaskan cod—crisped to golden perfection in a rich, flavorful Samuel Adams® ale batter. 🍺🔥
Pair `em with our crispy potato wedges and you`ve got the ultimate fish fry combo that`ll have everyone coming back for seconds. 🙌🐟 Available at a Broadliner Distributor near you! #BetterBeBroaster
May 7

This week’s Operator Spotlight goes to Lucy’s Burgers located in Blaine, MN! 🔥
Lucy’s Burgers specializes in savory handmade burgers (fresh, never frozen), Genuine Broaster Chicken, state fair quality cheese curds, & fresh salads! 🍔
Join them for happy hour, relax by their cozy fireplaces, enjoy a cocktail on their patio, or catch the game with friends. At Lucy`s Burgers, great food and a welcoming atmosphere come together for an unforgettable dining experience. 😎
#BetterBeBroaster #GenuineBroasterChicken
May 6

#FAQFryDay: How do I minimize Fryer downtime?
1. Always use Broaster filtering compounds & follow the recommended filtering procedures set forth in your Operations Manual.
2. Always make sure the filter screen is in place under the filter paper when you reassemble your filter pan.
3. If the pressure valve (small lever on top of Broaster) won’t fully close, the drain valve could be open & clogged. Remove clog with your ramrod & close drain valve.
4. Always keep spare O-rings on hand for cover & filter pan.
5. When filtering & cleaning your Broaster Pressure Fryer, always use the brushes from your Pressure Fryer Accessory Kit. These brushes were specially designed to quickly & easily clean the units. Contact your Local Authorized Distributor if you need replacement heads or brushes.
6. Once a month, verify screws for the probe guard are tight & not missing.
7. Keep copies of instruction sheets & job aides on hand near your equipment to ensure proper procedures are always followed. This is especially important when you have newer employees in the kitchen.
8. NEVER turn the unit on with water &/or cleaning solution in the cooking well. Always unplug your unit & place the cleaning flag on the latch column to alert others that the well is currently being cleaned with water.
9. Always use your handy O-Ring & groove cleaner tool when installing O-Rings or cleaning your groove. This tool was designed to not damage the O-Ring or the groove. If damage occurs to either component, this may cause your unit to not build pressure.
10. Always use OEM (Original Equipment Manufacturers) Components & parts on your Broaster Pressure Fryer. Failure to do so may void your warranty.
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
May 2

Today is a very special day for the Broaster Company—we get to celebrate two dedicated, hard-working, talented individuals for their 30-year anniversaries with us! 🎉
Troy Long and Ron Kollasch have been an important part of our Broaster family for 30 years now. We are so lucky to have them on our team! Drop a comment below to show them some love! 💬👇
May 1

🎩❤️ We had a delightful afternoon hosting the lovely ladies of the @redhatsociety for lunch today! They joined us to learn more about Broaster and enjoyed our famous Genuine Broaster Chicken 🍗 while sharing laughs, stories, and great company.
Apr 30

Who doesn’t love cheese curds? 🧀 Our Battered Cheddar Curds are covered with a light & tasty batter & par-fried to crispy perfection. Our curds are made from real Wisconsin yellow cheddar cheese that simply melts in your mouth. They’re frozen, ready to cook!
You gotta have ‘em! Ask your local Broaster Distributor for availability 👉 https://ow.ly/JwsO50VGkFy
#BetterBeBroaster #GenuineBroasterChicken
Apr 29

Create delicious, smoked foods with the Smokaroma Pressure Smoker! 😍
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create delicious foods. Traditional pits require constant attention, such as turning the food and basting, while the Smokaroma Pressure Smoker eliminates the need for constant labor while producing flavorful results in much less time.
Standard Features:
✨ Fast and easy operation increases productivity.
✨ Requires minimum kitchen space, and casters are standard, making the unit portable.
✨ Pressure smoking reduces shrinkage up to 40% over other methods.
✨ Smoke up to 45 pounds of ribs in under 90 minutes.
Get in contact with us today for a quote! #BetterBeBroaster
Apr 28

#FAQFryDay: Does Genuine Broaster Chicken offer training?
Yes! When you become an operator, you will have access to our training experts along with training materials and our national marketing team! We are here to help you each step of the way.
Apr 25

We love our Broaster Distributor Trainings! 💪🍗
There’s nothing better than bringing in our partners from across the country to our headquarters in Beloit, Wisconsin, for hands-on factory training. From deep dives into Broaster® Equipment to sizzling, fresh-from-the-fryer food sampling (yes, the chicken is as good as you’ve heard), it’s all about learning, sharing, and extending our knowledge—together.
Big thanks to our incredible distributors who make these trainings so valuable! #BetterBeBroaster
Apr 24

The next time you’re wondering, “What’s the best pizza near me?” Check out Boss` Pizza and Chicken - Urbandale, IA 🙌🏼
They have daily specials & all kinds of family packages to make sure you are well fed for any event. When it comes to pizza and chicken, they have special recipes that you can’t get anywhere else, made with fresh, quality ingredients.
Thank you for being a Genuine Broaster Operator! 🍗
#BetterBeBroaster #GenuineBroasterChicken
Apr 23

#FAQFryDay: How do I find a local service agent for my Broaster Equipment?
The quickest way to find a Service Agent who can work on your Broaster Equipment is to enter your zip code into our Distributor locator. The Distributor for your area along with their contact info will be displayed. Most Broaster Distributors have an in-house service department. If they don`t have one, they will have local service agencies that they use regularly and can refer you to.
View our Distributor Locator at Broaster.com/distribution
#BetterBeBroaster #GenuineBroasterChicken
Apr 18

Did you know that the Broaster 1800 Pressure Fryer can cook cheese curds, chicken, boneless wings, onion rings, potato wedges and more? 🔥
The Broaster 1800 is our most popular model, offering the best combination of production capacity & space efficiency, & it was designed to produce up to 14lbs of fresh chicken per load.
Check out some of its features👇
▪️Fast & productive – specifically designed for high volume production, cooks up to 40 pieces of fresh bone-in chicken per load in as little as 10 minutes
▪️Unique Pressure Activated Cover Locking Mechanism – quick closing & opening single action sealing including a pressure- activated cover locking mechanism for safety and ease of use.
▪️Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners. Large capacity provides more room for product, minimizes sticking, and produces delicious, superior quality food.
▪️Built-in filter system – provides quick, easy, & safe cooking oil filtration; no heated fittings to disconnect
▪️Touch screen controller option now standard
For a quote, get in touch with us today!
#BetterBeBroaster
Apr 15
