Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
#FAQFRYday - How do I find a local service agent for my Broaster Equipment? 🔧
The quickest way to find a Service Agent who can work on your Broaster Equipment is to enter your zip code into our Distributor locator. The Distributor for your area along with their contact info will be displayed. Most Broaster Distributors have an in-house service department. If they don`t have one, they will have local service agencies that they use regularly and can refer you to. Click here to get started: https://broaster.com/distribution/
Oct 24
This week`s ✨ Operator Spotlight ✨ goes to Eleventh Street Creamery! 🍦 Yes, even ice cream shops are serving up our Genuine Broaster Chicken! From root beer floats and strawberry cheesecake ice cream to chili dogs, pulled pork, and our signature chicken, this Nebraska City, NE gem serves up joy in every bite. 😋
Thanks for being such a loyal customer! 💛
Oct 21
Meet the Broaster 1600 Pressure Fryer 🔥
The ultimate medium-capacity fryer with the smallest footprint and biggest efficiency. Compact, reliable, and easy to use, it fits in just 3.2 sq. ft. of kitchen space.
Why operators love it:
- High Capacity: Fry up to 16 pieces per load in ~10 minutes
- Smart Controls: Pre-program up to 10 cook cycles
- Hassle-Free Maintenance: Built-in filtration system
Compact, efficient, and designed for busy kitchens—perfect fried chicken, every time. Contact your local distributor for more information.
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Oct 20
Crispy outside, melty inside. 🧀 Broaster Battered Cheddar Curds are the perfect addition to your menu. Ready to cook, made with real Wisconsin cheddar. Now available nationwide through @dotfoodsofficial
Oct 13
Don`t just take our word for it—try some for yourself! 🍗❤️ #BetterBeBroaster
Oct 11
#FAQFRYday - Why should I choose Broaster over competitors? 💡
We deliver more than just the best pressure fryers in the game—we’re your one-stop shop for foodservice success. 🔥 The Best Pressure Fryers: Built tough, made in the USA, and backed with a 10-year cooking well warranty (most competitors only offer 1–2 years). Designed for consistency, efficiency, and unmatched flavor.
🍗 One-Stop Shop Advantage: From premium fryers and ventless equipment to our exclusive Genuine Broaster Chicken® program and high-quality frozen foods—we provide everything operators need to serve up crave-worthy food with ease.
👉 With Broaster, you’re not just buying equipment—you’re investing in proven results, trusted support, and a brand your customers will love.
Oct 10
Have you ordered your new best-selling side: Savory Crunch Potato Wedges 🥔🔥
✨ Double-coated for craveable crunch
✨ Bold zesty pepper seasoning
✨ Thick-cut Idaho potatoes = consistent quality
✨ Quick to cook, built to hold
✨ Frozen & ready when you are
Golden. Crispy. Operator-approved. Now available nationwide through Dot Foods.
👉 Bring Savory Crunch Wedges to your menu today: https://ow.ly/i6xL50WN1NV
Oct 8
Revolutionize your kitchen with the Smokaroma® Pressure Smoker 🔥
Why operators love it:
✅ Smoke 45 lbs of ribs in under 90 minutes
✅ Lock in flavor & moisture with up to 40% less shrinkage
✅ Hot OR cold smoking—meats, poultry, veggies, even cheese
✅ Compact, mobile, & easy to use with auto shut-off
👉 Ready to add smoked foods to your menu? Contact your distributor or request a quote today.
Oct 7
Today is #NationalDoSomethingNiceDay ❤️
Be nice. Bring chicken. Everyone wins. 😉 Get yours here: https://ow.ly/VYlB50X5UaM
Oct 5
#FAQFRYday - I want to serve Genuine Broaster Chicken at my location, but I do not live in the United States. Can I do this?
YES! We have tons of trademark operators outside of the U.S. As long as you are following the trademark agreement with the program requirements, we are happy to help you get started! Learn more at broaster.com
Oct 3
Thanks for playing along this month as we celebrated #NationalChickenMonth. Use this last day to go find your favorite Broaster Chicken! 👉 Find the store locator in the link in our bio.
Sep 30
Last one chicken fans, we need your opinion! 🍗 Regular or Extra Crispy? #NationalChickenMonth
Sep 28
Just when you thought you picked the right sauce, two more entered the chat. Which one are you choosing to dip between BBQ or Buffalo? #NationalChickenMonth
Sep 25
We`ve got our chicken preferences down…but what about sauces? Which one are you choosing to dip between Ranch or Honey mustard? #NationalChickenMonth
Sep 23
💡 Menu must-have: Broaster Chicken Tenders 🍗
Made from 100% breast tenderloin (never formed or processed), these tenders deliver the quality customers notice. Marinated in our exclusive blend and lightly breaded for consistency, flavor, and moisture every time.
✅ Frozen & ready to cook
✅ Quick cook time = faster service
✅ Perfect grab ‘n go option for busy customers
Upgrade your menu with a proven favorite! 🙌 Now available Nationwide through @dotfoodsofficial
Sep 22
