Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
These clips speak for themselves 😏 Stop at booth #3801 for some juicy & crispy #GenuineBroasterChicken @nationalrestaurantshow #BetterBeBroaster
May 20
Check out this little tour of our Broaster booth @nationalrestaurantshow 🤩 Come & see what the hype is about! #GenuineBroasterChicken #BetterBeBroaster
May 19
Day 2 of the @nationalrestaurantshow ‼️
Stop at booth #3801 for some #GenuineBroasterChicken and then make your way down to the KI Award Showroom, booth #3695 to see our award-winning E-series 24G!
#BetterBeBroaster
May 19
Follow us through the @nationalrestaurantshow as we go from the KI Award Showroom to find the Broaster Chicken booth😎 #GenuineBroasterChicken #BetterBeBroaster #2024restaurantshow
May 18
We`re at the @nationalrestaurantshow 🎉
Let your first stop be at Booth 3801 for demos and some juicy #GenuineBroasterChicken. Make sure to also visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆
#BetterBeBroaster #2024RestaurantShow
May 18
See you tomorrow at the @nationalrestaurantshow 🎉
📍If you want some #GenuineBroasterChicken, come see us at Booth 3801 and then head on over to the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G.
#BetterBeBroaster #2024RestaurantShow
May 17
3 more days until we see you at the @nationalrestaurantshow !
📍Come see us at Booth 3801 for some tasty #GenuineBroasterChicken and the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G.
See you there! 🎉
#BetterBeBroaster #2024RestaurantShow
May 15
You already know #GenuineBroasterChicken is authentic, iconic, & the G.O.A.T. 😎🔥
#BetterBeBroaster
May 14
Ventless Fryer: Return on Investment & Benefits
With the use of one of our Ventless Fryers, our customer was able to:
🔴 Increase their sales by an average of $100,000 of incremental sales per year
🔴 Add additional menu items to their menu, besides wings
🔴 Target the millennial audience because of their new menu items
#BetterBeBroaster #GenuineBroasterChicken
May 14
We`re 1 week away from the @nationalrestaurantshow 💥
Come see us at Booth 3801 for demos and sample our delicious #GenuineBroasterChicken. Also, make a stop at the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G! 🏆
#BetterBeBroaster #2024RestaurantShow
May 13
#FAQFryDay: Does Genuine Broaster Chicken offer training?
The #ChickenExperts know!
👇
Yes, when you become an operator, you will have access to our training experts along with training materials and our national marketing team!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
May 10
10 more days until we see you @nationalrestaurantshow @werrestaurants💥
📍Make sure to make your way down to Booth 3801 for some #GenuineBroasterChicken. And visit the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G.
#BetterBeBroaster #2024RestaurantShow
May 8
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create deliciously juicy, smoked foods!
This compact, electric smoker occupies a small footprint and its casters provide additional mobility. With the optional water baffle, a vent hood is not needed to operate, as the unit is completely self-contained.
More about our Smokaroma Pressure Smoker and its standard features --> https://ow.ly/nrs050RuT0L
#GenuineBroasterChicken #BetterBeBroaster
May 7
Let the countdown begin! 2 more weeks until The 2024 National Restaurant Association Show! 🎉
Come see us at Booth 3801 for demos and yummy #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G!
#BetterBeBroaster
May 6
