BROASTER INTRODUCES BARBECUE PROGRAM
ROCK COUNTY SMOKEHOUSE USES REAL WOOD TO SMOKE MEATS LIKE RIBS, CHICKEN, PULLED PORK OR BRISKET IN A THIRD OF THE TIME OF A CONVENTIONAL SMOKER.
Broaster Company has launched its Rock County Smokehouse program, which enables operators to quickly and conveniently serve freshly smoked barbecue.
Beloit, Wis.,-based Broaster has been manufacturing high-quality Pressure Fryers, a licensed branded program, delicious foods and specialty foodservice equipment to the industry for over 65 years. Broaster markets its products through a responsive global network of authorized distributors. The company also markets and licenses its Genuine Broaster Chicken product and the Broaster Express food program worldwide to a wide range of foodservice operations.
Rock County Smokehouse uses real wood to smoke meats like ribs, chicken, pulled pork or brisket in a third of the time of a conventional smoker. With no skilled labor necessary, the unique Smokaroma pressure smoker cooks and browns meat to the proper temperature resulting in ready-to-serve authentic smoky barbecue.
“We understand that operators are seeking ways to drive customers to their restaurants with trending dishes,” said Broaster Company President and CEO Jay Cipra. “The Rock County Smokehouse program offers the opportunity to serve impressive smoked food in a convenient format that people will crave.”
With the use of real hickory or mesquite wood chips, the Smokaroma pressure smoker does not require a liquid solution or artificial smoke to generate authentic barbecue dishes. Moisture from the meat creates pressure during the cooking process and drives the smoke throughout the meat for impressive flavor.
The all-inclusive Rock County Smokehouse can be incorporated into a variety of operations to elevate menu options that will increase customer traffic. The turnkey operation includes everything from the equipment, sauces and rubs to the advertising support necessary to market the product.
With more than 65 years of experience and thousands of licensed operators worldwide, Broaster Company is the industry leader in branded food concepts. From Genuine Broaster Chicken to the fun and convenience of Broaster Express — and now the flare of Rock County Smokehouse — these all-inclusive programs strengthen operators’ businesses and build their profits.
#BetterBeBroaster
Day 3 at the @nationalrestaurantshow 🎉 We are having so much fun talking to everyone & showcasing our chicken & equipment. Stop by & listen in on some of our public demos 🎤 #2025RestaurantShow #BetterBeBroaster #BroastBroastBaby
May 19
Day 2 at the @nationalrestaurantshow 🤩 Visit us at Booth #4062!
May 18
Day 1 of @nationalrestaurantshow we delivered some Genuine Broaster Chicken to our friends at @cocacola ♥️🍗 #BetterBeBroaster #2025RestaurantShow #BroastBroastBaby
May 18
We’re here at the @nationalrestaurantshow at Booth #4062! 🎉🍗 Stop by & visit us!
May 17
Happy National Buttermilk Biscuit Day! 🧈🍞
Flaky, golden, buttery perfection—our buttermilk biscuits are reason enough to celebrate. But pair them with our juicy, crispy, Jumbo Popcorn Chicken? Now that’s a flavor combo worth craving! 🍗💥
May 15
Come see our VF-3 Ventless Fryer in action this weekend at the @nationalrestaurantshow 💥
#2025RestaurantShow #BetterBeBroaster
May 13
Happy Mother`s Day!
Today, we’re celebrating the women who fill our hearts — and our plates — with love. Treat Mom to something crispy, golden, and unforgettable. 🍗💕
Because nothing says "I love you, Mom" like a bucket of her favorite Broasted chicken!
May 11
🎣 Hook your customers with a Friday night favorite!
Our Beer Battered Cod Fillets are made from 100% skinless, boneless, whole muscle wild Alaskan cod—crisped to golden perfection in a rich, flavorful Samuel Adams® ale batter. 🍺🔥
Pair `em with our crispy potato wedges and you`ve got the ultimate fish fry combo that`ll have everyone coming back for seconds. 🙌🐟 Available at a Broadliner Distributor near you! #BetterBeBroaster
May 7
This week’s Operator Spotlight goes to Lucy’s Burgers located in Blaine, MN! 🔥
Lucy’s Burgers specializes in savory handmade burgers (fresh, never frozen), Genuine Broaster Chicken, state fair quality cheese curds, & fresh salads! 🍔
Join them for happy hour, relax by their cozy fireplaces, enjoy a cocktail on their patio, or catch the game with friends. At Lucy`s Burgers, great food and a welcoming atmosphere come together for an unforgettable dining experience. 😎
#BetterBeBroaster #GenuineBroasterChicken
May 6
Who says a piñata has to be filled with candy? 😉 Happy Cinco de Mayo! 🍗🎉
May 5
#FAQFryDay: How do I minimize Fryer downtime?
1. Always use Broaster filtering compounds & follow the recommended filtering procedures set forth in your Operations Manual.
2. Always make sure the filter screen is in place under the filter paper when you reassemble your filter pan.
3. If the pressure valve (small lever on top of Broaster) won’t fully close, the drain valve could be open & clogged. Remove clog with your ramrod & close drain valve.
4. Always keep spare O-rings on hand for cover & filter pan.
5. When filtering & cleaning your Broaster Pressure Fryer, always use the brushes from your Pressure Fryer Accessory Kit. These brushes were specially designed to quickly & easily clean the units. Contact your Local Authorized Distributor if you need replacement heads or brushes.
6. Once a month, verify screws for the probe guard are tight & not missing.
7. Keep copies of instruction sheets & job aides on hand near your equipment to ensure proper procedures are always followed. This is especially important when you have newer employees in the kitchen.
8. NEVER turn the unit on with water &/or cleaning solution in the cooking well. Always unplug your unit & place the cleaning flag on the latch column to alert others that the well is currently being cleaned with water.
9. Always use your handy O-Ring & groove cleaner tool when installing O-Rings or cleaning your groove. This tool was designed to not damage the O-Ring or the groove. If damage occurs to either component, this may cause your unit to not build pressure.
10. Always use OEM (Original Equipment Manufacturers) Components & parts on your Broaster Pressure Fryer. Failure to do so may void your warranty.
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
May 2
Today is a very special day for the Broaster Company—we get to celebrate two dedicated, hard-working, talented individuals for their 30-year anniversaries with us! 🎉
Troy Long and Ron Kollasch have been an important part of our Broaster family for 30 years now. We are so lucky to have them on our team! Drop a comment below to show them some love! 💬👇
May 1
🎩❤️ We had a delightful afternoon hosting the lovely ladies of the @redhatsociety for lunch today! They joined us to learn more about Broaster and enjoyed our famous Genuine Broaster Chicken 🍗 while sharing laughs, stories, and great company.
Apr 30
Who doesn’t love cheese curds? 🧀 Our Battered Cheddar Curds are covered with a light & tasty batter & par-fried to crispy perfection. Our curds are made from real Wisconsin yellow cheddar cheese that simply melts in your mouth. They’re frozen, ready to cook!
You gotta have ‘em! Ask your local Broaster Distributor for availability 👉 https://ow.ly/JwsO50VGkFy
#BetterBeBroaster #GenuineBroasterChicken
Apr 29
Create delicious, smoked foods with the Smokaroma Pressure Smoker! 😍
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create delicious foods. Traditional pits require constant attention, such as turning the food and basting, while the Smokaroma Pressure Smoker eliminates the need for constant labor while producing flavorful results in much less time.
Standard Features:
✨ Fast and easy operation increases productivity.
✨ Requires minimum kitchen space, and casters are standard, making the unit portable.
✨ Pressure smoking reduces shrinkage up to 40% over other methods.
✨ Smoke up to 45 pounds of ribs in under 90 minutes.
Get in contact with us today for a quote! #BetterBeBroaster
Apr 28
#FAQFryDay: Does Genuine Broaster Chicken offer training?
Yes! When you become an operator, you will have access to our training experts along with training materials and our national marketing team! We are here to help you each step of the way.
Apr 25
