Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
🎣 Hook your customers with a Friday night favorite!
Our Beer Battered Cod Fillets are made from 100% skinless, boneless, whole muscle wild Alaskan cod—crisped to golden perfection in a rich, flavorful Samuel Adams® ale batter. 🍺🔥
Pair `em with our crispy potato wedges and you`ve got the ultimate fish fry combo that`ll have everyone coming back for seconds. 🙌🐟 Available at a Broadliner Distributor near you! #BetterBeBroaster
May 7
This week’s Operator Spotlight goes to Lucy’s Burgers located in Blaine, MN! 🔥
Lucy’s Burgers specializes in savory handmade burgers (fresh, never frozen), Genuine Broaster Chicken, state fair quality cheese curds, & fresh salads! 🍔
Join them for happy hour, relax by their cozy fireplaces, enjoy a cocktail on their patio, or catch the game with friends. At Lucy`s Burgers, great food and a welcoming atmosphere come together for an unforgettable dining experience. 😎
#BetterBeBroaster #GenuineBroasterChicken
May 6
#FAQFryDay: How do I minimize Fryer downtime?
1. Always use Broaster filtering compounds & follow the recommended filtering procedures set forth in your Operations Manual.
2. Always make sure the filter screen is in place under the filter paper when you reassemble your filter pan.
3. If the pressure valve (small lever on top of Broaster) won’t fully close, the drain valve could be open & clogged. Remove clog with your ramrod & close drain valve.
4. Always keep spare O-rings on hand for cover & filter pan.
5. When filtering & cleaning your Broaster Pressure Fryer, always use the brushes from your Pressure Fryer Accessory Kit. These brushes were specially designed to quickly & easily clean the units. Contact your Local Authorized Distributor if you need replacement heads or brushes.
6. Once a month, verify screws for the probe guard are tight & not missing.
7. Keep copies of instruction sheets & job aides on hand near your equipment to ensure proper procedures are always followed. This is especially important when you have newer employees in the kitchen.
8. NEVER turn the unit on with water &/or cleaning solution in the cooking well. Always unplug your unit & place the cleaning flag on the latch column to alert others that the well is currently being cleaned with water.
9. Always use your handy O-Ring & groove cleaner tool when installing O-Rings or cleaning your groove. This tool was designed to not damage the O-Ring or the groove. If damage occurs to either component, this may cause your unit to not build pressure.
10. Always use OEM (Original Equipment Manufacturers) Components & parts on your Broaster Pressure Fryer. Failure to do so may void your warranty.
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
May 2
Today is a very special day for the Broaster Company—we get to celebrate two dedicated, hard-working, talented individuals for their 30-year anniversaries with us! 🎉
Troy Long and Ron Kollasch have been an important part of our Broaster family for 30 years now. We are so lucky to have them on our team! Drop a comment below to show them some love! 💬👇
May 1
🎩❤️ We had a delightful afternoon hosting the lovely ladies of the @redhatsociety for lunch today! They joined us to learn more about Broaster and enjoyed our famous Genuine Broaster Chicken 🍗 while sharing laughs, stories, and great company.
Apr 30
Who doesn’t love cheese curds? 🧀 Our Battered Cheddar Curds are covered with a light & tasty batter & par-fried to crispy perfection. Our curds are made from real Wisconsin yellow cheddar cheese that simply melts in your mouth. They’re frozen, ready to cook!
You gotta have ‘em! Ask your local Broaster Distributor for availability 👉 https://ow.ly/JwsO50VGkFy
#BetterBeBroaster #GenuineBroasterChicken
Apr 29
Create delicious, smoked foods with the Smokaroma Pressure Smoker! 😍
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create delicious foods. Traditional pits require constant attention, such as turning the food and basting, while the Smokaroma Pressure Smoker eliminates the need for constant labor while producing flavorful results in much less time.
Standard Features:
✨ Fast and easy operation increases productivity.
✨ Requires minimum kitchen space, and casters are standard, making the unit portable.
✨ Pressure smoking reduces shrinkage up to 40% over other methods.
✨ Smoke up to 45 pounds of ribs in under 90 minutes.
Get in contact with us today for a quote! #BetterBeBroaster
Apr 28
#FAQFryDay: Does Genuine Broaster Chicken offer training?
Yes! When you become an operator, you will have access to our training experts along with training materials and our national marketing team! We are here to help you each step of the way.
Apr 25
We love our Broaster Distributor Trainings! 💪🍗
There’s nothing better than bringing in our partners from across the country to our headquarters in Beloit, Wisconsin, for hands-on factory training. From deep dives into Broaster® Equipment to sizzling, fresh-from-the-fryer food sampling (yes, the chicken is as good as you’ve heard), it’s all about learning, sharing, and extending our knowledge—together.
Big thanks to our incredible distributors who make these trainings so valuable! #BetterBeBroaster
Apr 24
The next time you’re wondering, “What’s the best pizza near me?” Check out Boss` Pizza and Chicken - Urbandale, IA 🙌🏼
They have daily specials & all kinds of family packages to make sure you are well fed for any event. When it comes to pizza and chicken, they have special recipes that you can’t get anywhere else, made with fresh, quality ingredients.
Thank you for being a Genuine Broaster Operator! 🍗
#BetterBeBroaster #GenuineBroasterChicken
Apr 23
#FAQFryDay: How do I find a local service agent for my Broaster Equipment?
The quickest way to find a Service Agent who can work on your Broaster Equipment is to enter your zip code into our Distributor locator. The Distributor for your area along with their contact info will be displayed. Most Broaster Distributors have an in-house service department. If they don`t have one, they will have local service agencies that they use regularly and can refer you to.
View our Distributor Locator at Broaster.com/distribution
#BetterBeBroaster #GenuineBroasterChicken
Apr 18
Did you know that the Broaster 1800 Pressure Fryer can cook cheese curds, chicken, boneless wings, onion rings, potato wedges and more? 🔥
The Broaster 1800 is our most popular model, offering the best combination of production capacity & space efficiency, & it was designed to produce up to 14lbs of fresh chicken per load.
Check out some of its features👇
▪️Fast & productive – specifically designed for high volume production, cooks up to 40 pieces of fresh bone-in chicken per load in as little as 10 minutes
▪️Unique Pressure Activated Cover Locking Mechanism – quick closing & opening single action sealing including a pressure- activated cover locking mechanism for safety and ease of use.
▪️Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners. Large capacity provides more room for product, minimizes sticking, and produces delicious, superior quality food.
▪️Built-in filter system – provides quick, easy, & safe cooking oil filtration; no heated fittings to disconnect
▪️Touch screen controller option now standard
For a quote, get in touch with us today!
#BetterBeBroaster
Apr 15
#FAQFRYday: “I LOVE your chicken, but can I use my own brand?” 🍗
YES, you can! 🙌🔥 You can use our patented pressure fryers and proprietary marinades and coatings and create your own signature menu page! 😋💥
We even some BIG chains do it! Learn more at Broaster.com or contact us for more information.
Apr 11
