Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
This week, our Broaster employees (and retirees!) headed home with their Thanksgiving turkey—our small way of saying thank you for all the hard work and commitment they bring to the table every single day 🦃
Wishing our entire Broaster family a wonderful Thanksgiving filled with good food and great company ❤️
Nov 20
Chef Ken did it again! 🎉 Transform your Savory Crunch Potato Wedges into the ultimate potato salad! 🥔✨
Ingredients:
2 lbs Savory Crunch Potato Wedges
2 cups mayo
1–2 stalks celery, diced
½ red onion, diced
Fresh parsley, chopped
Salt, pepper, garlic to taste
Nov 20
Operator Spotlight! ✨ This week’s operator spotlight goes to Blazer`s Food Mart in Bloomfield, Kentucky! They offer daily specials including Broasted Chicken, pork chops, burgers, fish, meatloaf, and more!
If you`re ever out visiting in Kentucky, check them out! 🔥
#BetterBeBroaster #GenuineBroasterChicken
Nov 18
Breakfast just got bite-sized! 🥞🔥
Introducing our NEW Broaster® Sausage`n Pancake Bites — the perfect combination of fluffy pancakes and savory sausage in one easy-to-serve snack. Ready to heat, serve, and watch your customers come back for more! Now available!
Nov 17
#FAQFryDay: Do You Offer Financing?
Yes, we offer multiple program options to best meet your store and financing partner to help get you started. Get started by requesting a quote from your local distributor.
Nov 14
Guess who’s back? 👀 Broaster® Corn Dogs are back and better than ever! 🔥
Easy to serve. Impossible to resist. Now available! Contact your local distributor for yours.
Nov 13
This Veterans Day, we salute the brave men and women who have served our country. From all of us at Broaster — thank you for your service, strength, and commitment. 🇺🇸
Nov 11
Meet the Broaster 2400 — your powerhouse fryer built for high-volume performance. 🔥
Why it’s a game changer:
✅ Cooks 48–64 pieces of bone-in chicken per cycle in as little as 11 minutes
✅ Patented Cover Lift System for safe, fast, one-action sealing & opening
✅ SmartTouch™ full-color touchscreen with programmable cook profiles + AutoComp™ that adjusts cook time based on load size & temperature
✅ Round cooking well for superior heat distribution (no corners, no cold spots)
✅ Built-in filtration, triple-redundant safety system, stainless steel construction — built for reliability, durability, and ease-of-use
If your kitchen demands volume and consistency, the 2400 delivers. Want to see it in action or get a quote? Check out broaster.com for more information
Nov 10
#FAQFryDay: What Are The Features Of The Broaster Ventless VF-3 With Smarttouch Model?
Model VF-3 ventless fryer includes round cooking well with 21 pound cooking oil capacity. Unit is primarily stainless steel monocoque construction with black, welded and powder-coated steel base plate. Interior cooking well tray is designed to capture spills up to 22.5 cups. Heating element is fully immersible with lift-and-lock mechanism for easy cleaning.
Check it out ➡️ https://ow.ly/xZ2t50UsLXx
Nov 7
Operator Spotlight ✨ Forada Bar and Grill serves all your favorites! Anything from Pizza, Genuine Broaster Chicken, Salads, Wraps, and Sandwiches, you name it and they got it. 🍗🍔
Make sure to check them out!
📍 Alexandria, MN
#BetterBeBroaster #GenuineBroasterChicken
Nov 5
Introducing the latest additions to the Broaster® Frozen Foods family — Jumbo Corn Dogs and Sausage`n Pancake Bites! New flavors. Same Broaster® quality. 👏 Now available for order! #BetterBeBroaster
Nov 4
Something delicious is on the way… 👀
We’re adding even more craveable options to our Broaster® Frozen Foods lineup!
Get ready for our newest additions with the perfect combo of flavor, convenience, and quality you can only get from Broaster. #BetterBeBroaster
Nov 2
No tricks. Just crispy, golden treats. 🍗✨
Happy Halloween from all your friends at Broaster! 🎃
Oct 31
💡 Did you know? Our Broaster® E-Series Pressure Fryers now come in both gas and electric models. That means you get the same trusted performance and output—just in the option that fits your kitchen best.
Efficiency, consistency, and flexibility built for your business.
👉 Learn more at broaster.com or from your local distributor.
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@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
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Oct 30
✨ Build a menu that keeps guests coming back for more. ✨
From crave-worthy chicken tenders and boneless wings to signature sides like Savory Crunch Wedges, Broaster® Frozen Foods deliver the quality, consistency, and flavor today’s customers expect.
No matter what’s on your menu, we’ve got the perfect solution to make it easier, faster, and more profitable. Now available nationwide through @dotfoodsofficial
👉 Explore the full lineup online at broaster.com
Oct 28
We love hearing from our Broaster Operators about their positive experiences with our company! There’s nothing better than hearing it straight from the operators who live it every day 🙌
At the NACS show, our Business Development Manager, Andrew, had a great conversation with one of our Broaster operators about why she loves being part of the Broaster family; the quality, the support, and the success she’s seen in her business say it all.
It’s always rewarding to see how our programs help operators win in their communities and bring Genuine Broaster Chicken to more customers across the country 🍗💪
Oct 27
