Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
Leftover Genuine Broaster Chicken? Turn it into tomorrow`s lunch! 🥗
Shred up your leftover chicken and add it to your favorite salad for a quick, delicious protein boost. Fresh, flavorful, and a great way to make every bite count.
How do you use your leftover Genuine Broaster Chicken? Let us know in the comments! 🍗
Jun 29
Why do operators love the Broaster Equipment? 🔧🍗
Built for performance, consistency, and safety, the Broaster pressure fryers help operators deliver high-quality food day after day. With programmable cooking profiles, automatic time adjustments, and an integrated filtration system, it’s designed to maximize efficiency while maintaining the quality customers expect.
Reliable. Efficient. Trusted by operators everywhere.
Jun 26
This or That? 👀
Are you choosing the classic crowd-pleaser or turning up the heat?
🍗 Jumbo Popcorn Chicken – made with delicious whole white meat chicken and perfect for sharing.
🌶️ Jumbo Cajun Popcorn Chicken – all the quality you love with a bold Louisiana-style kick.
Which one is a top seller at your location? We would love to hear!
Jun 25
Your customers will thank you. 🙌🏻🐔
When you add the Genuine Broaster Chicken® food program to your menu, you’re serving more than just fried chicken. You’re serving the flavor, quality, and reputation people keep coming back for.
Jun 23
Happy National Onion Ring Day!🧅✨
Our Beer Battered Onion Rings start with whole slices of sweet Spanish onions and finish with a crispy, golden beer batter coating that keeps customers coming back for more.
Reach out to us today to learn more about our frozen foods!
Jun 22
Operator Highlight @fattscafe 🌟
Serving up Genuine Broaster Chicken® along with smash burgers, paninis, pizza, wings, shrimp, cheese curds, and more, Fat T`s Cafe is a must-visit in Cresco, Iowa! 🍗🍔🍕
Stop in for great food and enjoy a selection of beers, seltzers, and Frisky Fox wines. 🍺🍷
📍 128 N Elm St, Cresco, IA
📞 (563) 547-1060
Have you tried Fat T`s Cafe? Let us know your favorite menu item! ⬇️
Jun 17
Let`s start at the beginning.🍗💡🕰️
Before Broaster® became a trusted name in foodservice, there was L.A.M. Phelan, an inventor driven by innovation. In 1954, he introduced the Broaster® Pressure Fryer, pioneering a cooking method that delivered crispy, juicy chicken while improving efficiency in the kitchen.
More than 70 years later, his invention is still helping operators serve great food every day. Innovation starts with an idea.
Jun 15
MYTH: Frozen food means lower quality.❌
FACT: High-quality frozen products help ensure consistency, reduce waste, and simplify kitchen operations. Starting with a ready-to-cook program doesn`t mean sacrificing quality, it means serving great food with greater efficiency.✅
Broaster Express® is the perfect example, delivering the taste, quality, and convenience operators need to keep customers coming back for more.🍗
Less waste. More consistency. Happy customers.
Jun 12
At some point, you’ve just got to let the chicken do the talking. 🍗✨
The crispy coating. The juicy chicken. The flavor.
Ready to see what the hype is about? Visit our website to find Genuine Broaster Chicken® near you.
Jun 11
Happy National Herbs & Spices Day! 🌶️
When people think of Broaster®, they often think of chicken—but our seasonings bring bold flavor to so much more.
Turn up the heat with Nashville Hot. With the perfect balance of flavor and spice, it`s an easy way to add a fiery kick to chicken, sandwiches, wedges, fries, and more.
What would you try with Nashville Hot Spice? 🔥👇
Jun 10
Did You Know? 🤔🍗
Pressure frying does more than cook chicken, it helps seal in moisture!
By cooking under pressure in a sealed environment, natural juices stay locked inside the chicken instead of escaping during the cooking process. The result? Chicken that`s juicier, more tender, and packed with flavor in every bite. 😋
Ready to elevate your operation with pressure frying? Reach out to us today to learn more about our Broaster® Pressure Fryers.🍗
Jun 8
Celebrating 5 Years at Broaster Company! 🎉
Please join us in congratulating Sam B., IT Manager, and Melinda N., FSQA Specialist, on reaching their 5-year anniversaries with Broaster Company.
We are fortunate to have such dedicated team members whose hard work and commitment help drive our success every day.
Congratulations, Sam and Melinda, on this exciting milestone. We appreciate all that you do! 👏
Jun 5
In Wisconsin, National Cheese Day calls for Battered Cheddar Curds 🧀🍺
Dipped in batter infused with craft beer straight from the keg and par-fried to crispy perfection, these golden bites are the ultimate way to celebrate America’s Dairyland.
Add these crowd-pleasing curds to your menu today!
Jun 4
They say money can’t buy happiness… but I’ve never been sad after Genuine Broaster Chicken. 🍗😏
Ready to find your happiness? Visit Broaster.com to find a location near you!
Jun 3
A big congratulations to Father and Son Pizzeria for earning the Golden Chicken Award! 🏆🍗
For almost 30 years, they’ve been proudly serving Genuine Broaster Chicken® to the Chesterfield community, delivering quality and flavor since 1997.
The Golden Chicken Award recognizes distinguished Genuine Broaster Chicken® operators who go above and beyond—and this recognition is truly well deserved.
If you`re in the area, be sure to stop by and support this incredible operator! 👏
50770 Gratiot Ave.
23 Mile Rd.
Chesterfield, MI 48051
Jun 1
What an incredible 4 days at the National Restaurant Association Show! 🍗
We served over 2 tons of chicken, showcased live demos, connected with incredible operators, and had the opportunity to meet with so many valued clients and partners. Thank you to everyone who stopped by our booth—we loved sharing what makes Genuine Broaster Chicken® stand out.
Already looking forward to next year! 👏
May 27
