Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
We’re 4 days away from the 2024 @nacs_online Show!
We will be featuring our ventless equipment & showing you how our Broaster Express Trademark Food Program can help Operators add hot foodservice to their locations, quickly and easily.
Stop by our booth #C4618 to learn more about how you 🫵 can easily get into Hot Foodservice with Broaster Equipment!
Show details:
📆October 8th - 10th
📍Las Vegas Convention Center in Las Vegas, Nevada
#GenuineBroasterChicken #BetterBeBroaster
Oct 4
💥Smokaroma Standard Features💥
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create deliciously juicy, smoked foods.
Compared to the traditional dry method of smoking, pressure smoking locks in the juices and can reduce product shrinkage by 40%, resulting in a moist and flavorful product.
Our Smokaroma is:
🔺Fast and productive
🔺Safe
🔺Cost effective
🔺Labor efficient
🔺Compact
🔺Versatile
🔺Dual Usage
🔺 Customizable
Contact us today for a quote!
#BetterBeBroaster
Oct 3
OPERATOR SPOTLIGHT!
This week’s Operator Spotlight goes to The Fireman’s Inn. They serve wraps, burgers, sandwiches, and Broasted Chicken! Make sure to check them out!
📍Ridgeway, Iowa
#BetterBeBroaster #GenuineBroasterChicken
Oct 1
💥Keep up with the rush and hold food at the proper temperature with this convenient, reliable holding cabinet!💥
Designed for even greater durability and reliability, the Perfect Hold™ holding cabinet’s strong, welded construction exterior includes stainless steel finish on all sides.
Features:
🔺Heavy-duty swivel casters with wheel locks make this unit stationary or easily movable
🔺It can hold up to seven 18″ x 26″ pans or 12″ x 20″ x 2″ pans of cooked product at the proper temperature for peak times without compromising quality
🔺It’s specially designed door holds Genuine Broaster Chicken® at just the right temperature and moisture levels
#GenuineBroasterChicken #BetterBeBroaster
Sep 30
#FAQFryDay: How do Broaster Pressure Fryers Compare to Other Brands in the Market?
The #ChickenExperts know!
👇
Great question! Purchasing a Pressure Fryer is a big decision and you want to make sure that you are getting the right piece of equipment for your business that will stand the test of time. One with a great warranty, that’s easy to service, and will last like Grandmas’ old Maytag Dryer.
Check out this handy side by side comparison chart - https://broaster.com/comparing-the-top-pressure-fryers-on-the-market/
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Sep 27
Our compact ventless fryers fit virtually any countertop. Since they include self-venting technology, they do not require a hood system to operate.
Safety Features include:
🔺Built in fire-suppression system
🔺Resettable high-temp limit switch
🔺Auto-lift feature that raises and lowers the basket
#GenuineBroasterChicken #BetterBeBroaster
Sep 26
Meet Michael Rogers one of our Broaster Distributors 😎
Michael is VP of Operations at Pioneer Sales Company. He has been a distributor for about a year!
Thank you Michael and Pioneer Sales Company!
#GenuineBroasterChicken #BetterBeBroaster
Sep 25
Why should you 🫵 invest in Broaster equipment? Watch this clip for your answer! 💯
#GenuineBroasterChicken #BetterBeBroaster
Sep 24
OPERATOR SPOTLIGHT
This week’s operator spotlight goes to @wishbonefamouschicken located in Allen Park, MI! 🤩
Wishbone has been serving the community delicious, Genuine Broaster Chicken since 1957. They are humbled and proud to carry on the tradition that has been established, and continue the legacy for many years to come.
#GenuineBroasterChicken #BetterBeBroaster
Sep 23
All of our problems disappear when we`re eating Genuine Broaster Chicken! 🥹😍
#GenuineBroasterChicken #BetterBeBroaster
Sep 21
#FAQFryDay: What is a Trademark Food Program?
The #ChickenExperts know!
👇
Any foodservice establishment can add Genuine Broaster Chicken to their menu through our Trademark Food Program. Operators simply need to follow the recipe using our proprietary ingredients, use a Broaster Pressure Fryer, and have a trademark agreement on file with Broaster. It’s a quick and easy way to expand your menu using a time proven family favorite. The best part is that there are no royalty fees, no licensing fees, no franchise fees, and no development fees!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Sep 20
Instant Burger® cooks great tasting burgers and other food products evenly without flipping or splattering grease.
Features:
💥Cooks 2 fresh burgers in less than a minute. Over 200 burgers can be cooked in an hour.
💥Meat is cooked through a direct energy transfer process where the energy is transferred directly through the meat.
💥Compact design requires only 23″ x 16″ of counter space. No hood required to operate.
#GenuineBroasterChicken #BetterBeBroaster
Sep 19
3 more weeks until we’re at the 2024 @nacs_online Show!
Check out our booth #C4618 to learn more about how you 🫵 can easily get into Hot Foodservice with Broaster Equipment!
With the Broaster Express Trademark Food Program Operators can quickly and easily add hot foodservice to their locations. For as low as $9* per day, C-Store Operators can offer a delicious, freezer to fryer flexible menu that they select using a Broaster Ventless Fryer.
Show details:
📆October 8th - 10th
📍Las Vegas Convention Center in Las Vegas, Nevada
#GenuineBroasterChicken #BetterBeBroaster
Sep 18
Broaster Metal Module
Our free standing metal module is of welded, powder-coated steel construction with full-coverage stainless steel countertop surface. Unit includes single master power supply featuring backlit display graphic panel.
💥Branded look – whether you’re remodeling your existing counter space or constructing a new facility, these Broaster metal modules are the ideal way to give your operation a professional, branded appearance.
💥Coordinated look – designed to perfectly complement our Perfect Hold™ countertop and complete deli cases for customizing your in-line or kiosk set-up in the Broaster color scheme.
#GenuineBroasterChicken #BetterBeBroaster
Sep 17
OPERATOR SPOTLIGHT
You can’t decide between Broaster Chicken or Pizza? Why not have both?
Check out @eatredtoppizza located in Calgary, AB, Canda!
Red Top Pizza offers an extensive menu of Detroit-Style pizzas, traditional round pizza, baked pastas, chicken wings, salads, and is now serving Genuine Broaster Chicken in their Cranston location! 😊
#GenuineBroasterChicken #BetterBeBroaster
Sep 16
