Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
Did you know that the Broaster 1800 Pressure Fryer can cook cheese curds, chicken, boneless wings, onion rings, potato wedges and more? 🔥
The Broaster 1800 is our most popular model, offering the best combination of production capacity & space efficiency, & it was designed to produce up to 14lbs of fresh chicken per load.
Check out some of its features👇
▪️Fast & productive – specifically designed for high volume production, cooks up to 40 pieces of fresh bone-in chicken per load in as little as 10 minutes
▪️Unique Pressure Activated Cover Locking Mechanism – quick closing & opening single action sealing including a pressure- activated cover locking mechanism for safety and ease of use.
▪️Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners. Large capacity provides more room for product, minimizes sticking, and produces delicious, superior quality food.
▪️Built-in filter system – provides quick, easy, & safe cooking oil filtration; no heated fittings to disconnect
▪️Touch screen controller option now standard
For a quote, get in touch with us today!
#BetterBeBroaster
Apr 15
#FAQFRYday: “I LOVE your chicken, but can I use my own brand?” 🍗
YES, you can! 🙌🔥 You can use our patented pressure fryers and proprietary marinades and coatings and create your own signature menu page! 😋💥
We even some BIG chains do it! Learn more at Broaster.com or contact us for more information.
Apr 11
Operator Spotlight 👏🏼 @BB’s Pub and Grill located in Sioux Falls, SD is a locally owned family pub with a vast food menu, 46 tap lines, big screen tv’s, pool tables, a casino area, an outdoor patio, and our favorite, Genuine Broaster Chicken! 🔥 Thank you for being a Genuine Broaster Operator!
Apr 9
Day 1 of the @restaurantscanada show 🇨🇦 in Toronto, ON, is in the books, and a smashing success it was for Broaster, who, as usual, is represented by our trusted, knowledgeable, and all-around cool business partner @kendaleproducts 😎 Kendale did their usual fantastic job designing and staffing their exhibit with live cooking demonstrations on Broaster pressure fryers, including models 1800 and ES-24G, serving traditional 9-piece bone-in Genuine Broaster Chicken, chicken tenders, and wings coated with their Canadian Magic coating… YUM 😋🍗 We also have our ventless fryers in action, cooking spring rolls, mozzarella sticks, and several other freezer-to-fresh items. Plus, we even got a visit from Ontario Premier Doug Ford, who stopped by to say hello to the Kendale and Broaster team and to try out the world’s most beloved chicken! ❤️
We’re at Booth #2113 right as you enter the hall, today through Wednesday from 10:00 am to 5:00 pm at the Enercare Centre to snack and see our equipment in action. See you there! 👋
Apr 8
Let’s take a moment to talk about how cool the Instant Burger is! 🍔 This little powerhouse takes up hardly any countertop space, doesn’t need a venting system, and is easy to operate. Oh, and did we mention it cooks two fresh burgers in UNDER A MINUTE? 🤯
Learn more here by visiting us at Broaster.com and searching "Instant Burger"
Apr 7
It’s time for some #faqFRYday to end the week.
Does Broaster just make chicken?
No! Broaster got its start with the invention of the first commercial pressure fryer, which was patented by LAM Phelan in 1953. Shortly after the invention came along the marinade and coating for making the perfect fried chicken. Nowadays, we also provide RTC bone-in wings, boneless wings, filets, tenders, and popcorn chicken, along with an array of proprietary coatings, breadings, marinades, and dipping sauces. Broaster Company’s frozen food offerings have also expanded to include more than just chicken.
For more information, visit us online at broaster.com
Apr 4
✨ Imagine having THIS on your menu ✨
🍗 Boneless Wings – with your favorite dipping sauce on the side 🧀 Mozzarella Sticks – Golden, gooey, and totally irresistible 🧅 Onion Rings – Crispy on the outside, soft on the inside
Learn more on how you can add these items to your location by visiting broaster.com/frozen-foods
Apr 3
Operator Spotlight! 👏🏼
This week’s spotlight goes to Big John’s Pelican Pizza in Pelican Rapids, MN! This place is a family established restaurant and has been operating since 2020.
Big John’s Pelican Pizza has some of your favorite appetizers and salad options, a large variety of pizza options, calzones, piegas, tacos, quesadillas, pasta, and our favorite, Genuine Broaster Chicken! 🔥
#BetterBeBroaster #GenuineBroasterChicken
Mar 31
#FAQFryDay: Who are Broaster Company’s Distributors?
The #ChickenExperts know!
👇
Broaster Company distributors work around the world to be your resource for equipment, food, and everything dealing with Broaster Company and Genuine Broaster Chicken. Some of our distributors took a little time during one of our past trade shows to introduce themselves and tell you their favorite things about Broaster Company!
Meet some our distributors!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Mar 28
POV When we hear Genuine Broaster Chicken being cooked!😍
#BetterBeBroaster #GenuineBroasterChicken
Mar 27
Are you a breakfast person? Well, we know just the perfect place that serves delicious breakfast ALL day! 😍
Golden Bear is a pancake & crepery restaurant that offers any & every breakfast option you can think of. Anything from omelettes, skillets, Genuine Broaster Chicken & waffles, pancakes, French toast, and biscuits & gravy.. they have it all!
📍Lansing, IL
Thank you for being a Genuine Broaster Chicken operator!
#BetterBeBroaster #GenuineBroasterChicken
Mar 26
Have you tried cooking chicken tenders in the Broaster 2400 Pressure Fryer yet? 🤔
The 2400 is our large capacity, high efficiency pressure fryer for more food per hour, faster service, and greater sales!
Broaster 2400 Pressure Fryer Features:
🔥 Fast and productive –specifically designed for high volume production, cooks up to 64 pieces of fresh bone-in chicken per load in as little as 11 minutes
🔥 Patented Cover Lift System –quick closing and opening single action sealing including a pressure-activated cover locking mechanism for safety and ease of use.
🔥 Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners. Large capacity provides more room for product, minimizes sticking, and produces delicious, superior quality food.
🔥 Easy to operate – SmartTouch™ full color touch screen with easy to navigate tab menu.
🔥 Unique Auto Comp™ feature –automatically adjusts cooking time to accommodate for varying sizes and temperatures of loads.
DM us to learn more about our Broaster Equipment!
#BetterBeBroaster
Mar 24
#FAQFryDay: Why should I invest in Broaster Trademark Food programs?
The #ChickenExperts know!
👇
With over 70 years of experience, we understand your needs as a Broaster operator. Whether you own a convenient store, restaurant, grocery store, or youth sports center, we offer a variety of benefits that will increase your customer traffic and generate bigger profits.
5 main benefits of investing in our Broaster Trademark Food programs:
1. No Net Worth Requirement
2. Leverage Your Existing Assets
3. No Royalty Fees
4. Ownership of Local Marketing Efforts
5. Well Established Branding Included
If you are thinking about starting your own business, consider investing in a trademark food program. It’s a wonderful alternative to a major food franchise that is proven to drive sales and profit without the additional fees. Contact us today!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Mar 21
Chefs do all the cooking, do you ever wonder what they eat in a day? 🤔
Check out what Chef Ken eats throughout his day… if it’s not Broaster, he doesn’t want it! 🤷🏻
#BetterBeBroaster #GenuineBroasterChicken
Mar 20
Craving the perfect snack? How about our Cream Cheese filled Jalapeño Peppers? 😍
Broaster’s Breaded Jalapeño Peppers with Cream Cheese are coated with a gourmet Panko bread crumb for exceptional flavor. They have a slight kick to them and are a very popular appetizer and make for the perfect snack!
Frozen and ready to cook. Available at a Broadliner Distributor near you! 👏🏼
#BetterBeBroaster #GenuineBroasterChicken
Mar 19
Our Operator Spotlight of the week goes out to Spare Time Bowl, Bar & Grill located in Turtle Lake, WI! 🎳
Spare Time Bowl, Bar & Grill offers all of your favorite foods! They have a variety of appetizers, salads, burgers, sandwiches & wraps, and Genuine Broaster Chicken!
Planning a family bowling night? Make sure to check them out! 🤗
#BetterBeBroaster #GenuineBroasterChicken
Mar 17
