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Can I call my chicken “broasted” chicken?

Can I call my chicken broasted chicken?

The short answer: it depends.

Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”

L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.

Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®

Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.

Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”

Ask yourself these questions to determine if you can call your chicken broasted chicken:

  1. Am I using Broaster’s proprietary coatings and marinades as directed?
  2. Am I following Broaster’s recipe as directed?
  3. Am I frying in a Broaster Pressure Fryer?
  4. Did I become a licensed trademark operator by signing the Trademark Agreement?

If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.

If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.

#BetterBeBroaster

#FAQFryDay: Can you make Genuine Broasted Chicken at home?

The #ChickenExperts know!
👇
No, true Genuine Broasted Chicken is cooked in a commercial grade pressure fryer, manufactured by Broaster Company, using  Broaster Company proprietary ingredients and signing a Trademark Agreement to advertise it as Genuine Broasted Chicken.

#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Nice & Crispy!
🎶 Those words are music to our ears.

#BetterBeBroaster #BroasterChicken
#BetterBeBroaster #BroasterChicken #Foodie #FoodTok #TikTokFood
We're going all in on #WingWednesday this week. Want to join us?

#BetterBeBroaster #BroasterChicken
~ Executing the rollout of our Ventless Fryer in 200+ locations in about 6 months ~

Broaster Ventless Fryer Features:
- Plug and play for operator
- Customized fryer display
- Fryers were pre-programmed with cook times and temperatures
#BetterBeBroaster #BroasterChicken
Want to become an operator?

Broaster is your one-source solution for your foodservice needs. Known in the industry for holding the patent for the first commercial pressure fryer, Broaster has evolved beyond just an equipment manufacturer to a leader in branded food programs. 

Not sure which program is right for you? #BetterBeBroaster #BroasterChicken
Contact us and we can recommend what program fits best based on your needs.
TGIF!!

#BetterBeBroaster #GenuineBroasterChicken
📍 See you in Chicago!
We're getting ready for the 2024 National Restaurant Association Show at McCormick Place in May!

Come see us at Booth 3801 for demos and tasty #GenuineBroasterChicken. And the Kitchen Innovation Award Showroom to see our award-winning E-Series 24G. #BetterBeBroaster
Broaster Legacy Series -- Tried. True. Tested.

Our state-of-the-art pressure fryers cook foods under controlled pressure in a sealed environment resulting in:

🔴 More tender, juicy and flavorful foods
🔴 Less oil absorption and reduced overall oil usage
🔴 Greater food production per machine for a better ROI

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Shoulda gotten Broaster 😉 #BetterBeBroaster #GenuineBroasterChicken
In case you missed the eclipse...we got it on camera! #GenuineBroasterChicken #BetterBeBroaster
OPERATOR SPOTLIGHT

Checkout these two Broaster Pressure Fryers!
The American Legion in Mattoon, Illinois has had one of their pressure fryers since 1985 and recently got a second one installed. 

We love when our operators expand with a new machine that works right alongside their original machine. #GenuineBroasterChicken #BetterBeBroaster
National #BeerDay calls for some #GenuineBroasterChicken and a cold one!

🍻 Cheers! #BetterBeBroaster
#FAQFryDay: What is the difference between Broasted and fried chicken?

The #ChickenExperts know!
👇
Broasted chicken is battered and cooked in oil as well, but deep fried in a pressure cooker. It instantly locks in all the juices by immersion process cooking all sides of meat and once. One of the main differences between baking and frying is the heat source used to cook the food.

Broasted chicken is a trademark of the Broaster Company because we were the first to the bring pressure-fried, proprietary marinated chicken to the market and trademark the result!  If it sounds familiar, KFC claims a secret recipe for pressure-fried chicken as well, but cannot call it Broasted chicken because they don’t own the trademark.  The Broaster Company does partner with operators to serve Broasted chicken by following our program, using Broaster pressure fryers, and Broaster proprietary ingredients. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Craving #GenuineBroasterChicken?

Find some fresh, juicy, crispy pressure fried chicken near you on our store locator on our website! #BetterBeBroaster
I said I was hungry 5 minutes ago...maybe he didn't hear me! #BetterBeBroaster #GenuineBroasterChicken

NEVER BE FAR FROM BROASTED