Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
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Jul 8
Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
Jul 6
From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗
#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Jul 4
Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.
✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean
Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!
#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Jul 3
Golden. Crispy. Irresistible. 🍤
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!
✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle
Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com
#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
Jul 2
"I am starving for Broaster Chicken" We are, too, buddy… We are, too. #BetterBeBroaster
Jul 1
Where do you get your Broaster Chicken fix? 🍗
Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌
#BetterBeBroaster #BroasterChicken
Jun 29
#FAQFRYday 💬 "How much does your equipment cost?"
Great question! 💡 Pricing can vary based on your setup, needs, and location — so the best way to get an accurate quote is by connecting with your local distributor.
Ready to get started? We’ll point you in the right direction 👉 Visit Broaster.com/distribution
Jun 27
Our friend from Youtube says, "The chicken was juicy and the skin was flavorful."
Now we`re hungry for Genuine Broaster Chicken 😋
Jun 24
#NationalOnionRingDay calls for something crispy, golden, and unforgettable! 🧅
Let’s talk about one of our fan-favorite frozen picks — Broaster’s Beer Battered Onion Rings 🍺✨
Made with whole, sweet Spanish onion slices (never processed or extruded!), these rings are packed with bold flavor and crave-worthy crunch your customers will love bite after bite.
Now available nationwide through @dotfoodsofficial
Jun 22
#FAQFRYday 🍗💡 "Why is my chicken coming out too dark?"
If your chicken’s looking a little too golden… it might be your oil! 🔍
👨🍳 Pro Tip: It’s probably time to filter or replace your oil. Regular oil maintenance keeps your pressure fryer in top shape and your chicken perfectly crispy every time.
✅ Clean oil = Better taste, better color, better results!
Jun 20
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu – Serve great food fast!
⚙️ Efficient Equipment – Get cooking with ease and speed.
🛢️ High-Quality Cooking Oils – Better taste, better consistency.
📦 Branded Packaging – Looks as good as it tastes!
👕 Branded Apparel – Dress the part, serve with pride.
🌟 National Brand Recognition – Trusted nationwide.
📢 Marketing Support – We help drive traffic to your store!
👨🍳 On-site Training – Master your kitchen with our expert help.
🚫 No Fees. No Royalties. No Franchise Contract. – Just pure profit potential!
📍 Store Locator & Website Support – Be found, be chosen, be loved.
✨ Boost your business with Broaster Express® ✨ Learn more online at Broaster.com/trademark-food-programs
Jun 18
🌟 Operator Spotlight Time! 🌟
Say hello to @nicksquorum in downtown Omaha, NE — where classic supper club vibes meet modern-day deliciousness!
From tableside Roasted Prime Rib with Yorkshire pudding (yes, please 😍) to a daily fish fry featuring crispy beer-battered cod, they’re serving up comfort food dreams with a gourmet twist. And don’t even get us started on that lobster mac & cheese and double-baked stuffed potatoes… pure indulgence. ✨
Big thanks to Nick’s Quorum for being a Genuine Broaster Chicken Operator ❤️ #BetterBeBroaster
Jun 17
Happy Father’s Day to all the dads out there! Whether you’re manning the grill or enjoying some well-deserved pressure-fried chicken, here’s to a day full of flavor and appreciation. #BetterBeBroaster
Jun 15
#FAQFRYday How long does it take to smoke ribs in the #Smokaroma? LESS THAN AN HOUR! Yeah, you heard that right. With our pressure smoking technique, you will have the juiciest, flavor packed ribs in about 45 minutes.
Learn more online at broaster.com/equipment/smokaroma
Jun 13
Check out how @thelodgesouthhaven took our Genuine Broaster Chicken tenders 🍗 and turned it into an interesting, delicious appetizer! They start by skewering Genuine Broaster Chicken tenders with their sweet Belgium waffles. 🧇 Then, the dish is drizzled with farm-fresh blueberry jam. 🫐 It is served with 100% pure Michigan maple syrup for dipping.
We love to see how you use your own creativity with our #GenuineBroasterChicken!
Jun 12
