Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
Now you can feature a variety of fresh meats from ribs to pulled pork to tender and juicy brisket! 🤗
💥Seasoned to perfection with a proprietary rub of blended spices. Smoked in-house to satisfy all the senses. And topped with the scrumptious sauces customers love. Bring the great taste of delicious, real wood-smoked BBQ to your customers.
💥Create your own neighborhood smokehouse with our turnkey Rock County Smokehouse.
NOT SURE WHICH PROGRAM IS RIGHT FOR YOU?
Contact us —> https://broaster.com/contact/ & we can recommend what program fits best based on your needs!
#BetterBeBroaster
Jul 26
Cook a great tasting burger in under a minute! Instantly become a hot food establishment with an Instant Burger.
💥Minimal Countertop footprint of 16″ x 23″
💥No expensive venting system*
💥Easy to Operate
#GenuineBroasterChicken #BetterBeBroaster
Jul 24
You FINALLY tried Genuine Broaster Chicken?! We’re so happy for you! 🥹 #GenuineBroasterChicken #BetterBeBroaster
Jul 23
Broaster Company distributors work around the world to be your resource for equipment, food, & everything dealing with Broaster Company & Genuine Broaster Chicken.
Some of our distributors took a little time at the @nationalrestaurantshow to introduce themselves & tell you their favorite things about Broaster Company!
#GenuineBroasterChicken #BetterBeBroaster
Jul 19
You already know our Broaster 1800 Pressure Fryer offers the best combination of production capacity and space efficiency! 🔥
#GenuineBroasterChicken #BetterBeBroaster
Jul 18
OPERATOR SPOTLIGHT
This week’s operator spotlight goes to @the.dump.bar.grill located in Cambria, WI!
The Dump Bar & Grill is home to the award-winning, Dump Burger! Not only do they serve burgers, sandwiches, wraps, and Friday fish-fry, but they also offer delicious, Genuine Boaster chicken!
Make sure to check them out.
#GenuineBroasterChicken #BetterBeBroaster
Jul 17
You heard it here first! 📢
Interested in our high-quality pressure fryers but already have your own chicken brand? That’s OK! You don’t have to be a trademark operator to use our equipment.
Want to use Broaster Pressure Fryers & create your own private label program? We can help you with that, too! Broaster has a team of foodservice professionals to assist with developing custom menus, coating blends and a foodservice program that is perfect for your larger, multi-unit operation.
NOT SURE WHICH PROGRAM IS RIGHT FOR YOU?
Visit us here —> https://ow.ly/gU0u50SyWTY & we can recommend what program fits best based on your needs.
#GenuineBroasterChicken #BetterBeBroaster
Jul 16
💥 For convenience store owners, Broaster Express is a top choice to meet your foodservice needs! 💥
The Broaster Express® Branded Food Program features our exclusive Broaster Ventless Fryers or our Broaster Pressure Fryers, delicious top-quality, ready-to-cook Broaster Foods®, unique flavor profiles and nationally recognized branding. We also offer a full line of appetizers and dipping sauces.
It’s an unbeatable line-up of grab ‘n’ go deliciousness that will keep customers coming back again and again.
We can recommend what program fits best based on your needs!
Get in contact with us today 👉 https://ow.ly/TXsu50SyWGC
#GenuineBroasterChicken #BetterBeBroaster
Jul 15
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create delicious, juicy smoked foods.
Additionally:
🔺Pressure smoking can reduce shrinkage by up to 40%
🔺Smoke up to 45 pounds of ribs in under 90 minutes
🔺Small footprint compared to traditional smokers
#GenuineBroasterChicken #BetterBeBroaster
Jul 12
Genuine Broaster Chicken is truly one-of-a-kind chicken! 🤩
See some of our favorite reactions —> https://ow.ly/pcwy50RAxCW
#BetterBeBroaster #GenuineBroasterChicken
Jul 11
Don’t judge me, this chicken is too damn good 🤫
#GenuineBroasterChicken #BetterBeBroaster
Jul 10
About Our Trademark Food Program
In order to offer customers world-famous Genuine Broaster Chicken, operators must comply with the following requirements:
🔺Prepare your fresh chicken using our exclusive Chickite® or Supreme® Marinade or purchase Chickite Plus premarinated chicken and Slo-Bro® Coating
🔺Follow all preparation and cooking guidelines
🔺Cook your fresh chicken in a proprietary Broaster Pressure Fryer
🔺Have a signed, licensed trademark operator agreement on file with Broaster Company
And the best part - there`s no marketing fees, franchise fees or royalties!
#GenuineBroasterChicken #BetterBeBroaster
Jul 9
"MIND-BLOWING CHICKEN" 🤯
That’s it, that’s the caption!
#GenuineBroasterChicken #BetterBeBroaster"
Jul 8
Are you looking for the BEST fried chicken to enjoy on #NationalFriedChicken day?
Check out Genuine Broaster Chicken 😮💨😍
Find a location near you 👉 https://ow.ly/iSgW50SrbqK
#GenuineBroasterChicken #BetterBeBroaster
Jul 6
Looking forward to lunch so you can eat your leftover Broaster, only to realize you forgot it at home… 😢
#GenuineBroasterChicken #BetterBeBroaster
Jul 5
