Can I call my chicken “broasted” chicken?
Can I call my chicken broasted chicken?
The short answer: it depends.
Before we get into the long answer, let’s take a step back and ask, “What is Broaster, or Broasted, Chicken?”
L.A.M. Phelan invented and patented the Broaster Pressure Fryer back in the 1950s. These appliances combined deep frying and pressure cooking in a process so new and innovative that it required its own special name: Broasting. Phelan trademarked the terms “broaster” and “broasted food” to make sure the process was always proprietary. In 1956, The Broaster Company was born.
Since the 1950s, “broasted” chicken has gained popularity, and the term has always been trademark protected thanks to Phelan’s foresight. Therefore, there is only one truly broasted chicken: Genuine Broaster Chicken®
Genuine Broaster Chicken is prepared by licensed trademark operators using The Broaster Company’s proprietary marinades and coatings following our tried-and-true recipe, and then cooked in a Broaster Pressure Fryer.
Now that you’ve learned the origin story of the term “broasted” and “Genuine Broaster Chicken,” let’s get back to the long answer to “Can I call my chicken broasted chicken?”
Ask yourself these questions to determine if you can call your chicken broasted chicken:
- Am I using Broaster’s proprietary coatings and marinades as directed?
- Am I following Broaster’s recipe as directed?
- Am I frying in a Broaster Pressure Fryer?
- Did I become a licensed trademark operator by signing the Trademark Agreement?
If the answer to these four questions is “yes,” congratulations! You may call your crispy, juicy, irresistible chicken “Genuine Broaster Chicken”.
If the answer to any of these four questions is “no,” unfortunately you may not use the term “broasted” or “broaster.” All is not lost, though! You can contact us to learn more about becoming a licensed operator and how to start making Genuine Broaster Chicken for your own customers to enjoy.
#BetterBeBroaster
A beautiful day in Beloit, WI ☀️🌸 What are your plans this weekend?
Jul 18
#FAQFryDay What are the Franchise fees and royalties to sell Genuine Broasted Chicken? 🍗
There are none! Our Trademark programs do not include any franchise or royalty fees to the operator; just a commitment to serve our products, using our equipment and proprietary recipes as outlined in the agreement.
Learn more here at genuinebroasterchicken.com
Jul 18
Crispy. Golden. Craveable. 🥔✨ Our Farm-Style Potato Wedges are thick-cut, skin-on, and seasoned to perfection—making them the perfect sidekick to any Broaster meal.
Serve up comfort with every bite! 🤤 Now available nationwide through @dotfoodsofficial #BetterBeBroaster
Jul 17
Our favorite thing, too 🤭🍗 #GenuineBroasterChicken #BetterBeBroaster
Jul 16
When the cravings hit... they really hit. 🔥
One of our YouTube friends said it best: “I crave it weekly.”
Once you taste Genuine Broaster Chicken, there’s no going back. It’s that crispy, juicy perfection you just can’t get out of your head. 🍗💭 #BetterBeBroaster
Jul 15
Craving Broaster Chicken? Don’t waste time guessing—use our store locator and find the flavor near you! 🍗 Grab some for lunch or dinner this weekend. Check out Broaster.com/store-locator #BetterBeBroaster
Jul 13
#FAQFRYday What is the difference between Genuine Broaster Chicken and Broaster Express?
Our Genuine Broaster Chicken Program is based on fresh chicken, prepared following the GBC recipe and cooked in a Broaster Pressure Fryer for amazing flavor, crispiness and juiciness!
Our Broaster Express Program offers an irresistible selection of high quality, grab n go foods such as chicken, seafood, appetizers, and other fun favorites served fast for your fast paced customer base. These items can be cooked in either a Broaster Pressure Fryer or a Broaster Ventless Fryer.
Need help deciding which program is best for you? Visit us online at Broaster.com/contact
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jul 11
Operator Spotlight! 🚨
The @thehighwayhideout, located in Forest, Wisconsin, offers all the charm of a small-town feel with the big-city taste. Their menu is stacked with flavor—juicy burgers, loaded mac, chicken, and cocktails that hit just right. 🍔🔥
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster
Jul 10
🎤 Turn it up… that’s the sound of crispy perfection!
Sizzle. Crackle. Crunch.
There’s nothing like the first bite of Genuine Broaster Chicken—pressure-fried for juicy tenderness and that signature golden crust.
#BetterBeBroaster #GenuineBroasterChicken #ChickenASMR
Jul 9
Everything you need. All in one program.
✔️ Premium products
✔️ Trusted equipment
✔️ Powerful branding
Broaster Express® is your shortcut to satisfied customers and increased sales.
Let’s get started. 👉 https://ow.ly/zwGC50WivNp
Jul 8
Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
Jul 6
From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗
#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Jul 4
Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.
✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean
Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!
#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Jul 3
Golden. Crispy. Irresistible. 🍤
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!
✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle
Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com
#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
Jul 2
"I am starving for Broaster Chicken" We are, too, buddy… We are, too. #BetterBeBroaster
Jul 1
Where do you get your Broaster Chicken fix? 🍗
Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌
#BetterBeBroaster #BroasterChicken
Jun 29
