Comparing the Top Hot Quick-Service Food Programs
Quality. Convenience. Variety. These are the demands of hungry customers who look to convenience stores to satisfy their cravings for mouthwatering chicken. And the demand keeps growing and growing.
Chicken has been trending upward as the most consumed meat on the market for many years now, so it’s no secret that more people than ever want fried chicken in all its forms served hot and fresh across all day parts.
Further reading – Chicken Ranks Among Top Fried Foods for Convenience Stores
With convenience stores everywhere clamoring to add fried chicken (or more fried chicken varieties) to their menus, it begs the question: “what’s the most profitable way to do this in order to gain a competitive advantage?”
The answer to this question (in our opinion) is to find a proven, quick-service food program that best fits your c-store’s business needs, but we also know that this process can be a little daunting.
After all, where do you start? At Broaster, we’ve done our best to simplify this process for you by compiling all the information you’ll need to find the best solution for your c-store in a single, handy chart. Feast your eyes…
As you can see in the graph above, it’s never been easier to compare and contrast the different aspects of quick-service food programs.
And, as you browse through which of these aspects are most important to your operation…it’s clear that Broaster Express’s trademarked food programs have a lot to offer – even in comparison to our closest competitors.
Only Trademarked Food Program with a Restaurant Heritage
Let’s start by focusing on quality. Why is it important?
Well, low-quality or even just average-quality food products are bad for business. They result in poor customer experiences and turn people away from your c-store rather than draw them toward it.
Just imagine how much more profitable you could be if rather than offering the same sub-par foods as most c-stores, you had a top-notch grab ‘n go menu to keep customers coming back time and time again?
At Broaster Express, our premium food menu offers a quality advantage you can literally taste.
As the only trademarked food program on the market with deep roots in the restaurant channel (specifically the supper clubs of the Midwest), our quality standards are unmatched amongst competitors like Krispy Krunchy, Chester’s, or Champs.
Quick-Service Food Programs that are Truly Turnkey
Sure – several of our competitors can claim to offer turnkey food program solutions, but really…it’s all about what “turnkey” means to you.
To Broaster Express, turnkey means offering the ability to seamlessly execute on a food concept from start to finish, with your unique operational challenges and needs in mind. That’s why we pride ourselves on being as versatile a vendor partner as you need us to be.
From selecting your menu to defining ingredients to choosing cooking equipment to providing operational support, we make it easy to integrate our concepts into your store environments.
Plus, unlike Krispy Krunchy, Chester’s, or Champs, Broaster is the only trademarked food program provider that manufactures our own cooking appliances, giving us a much deeper understanding of quick-service food execution and more confidence in our ability to train and equip your staff.
We’re also often asked about the associated fees attached to our programs, but with Broaster Express, we don’t go that route. We collect no franchise, royalty, or licensing fees, so you get to keep all your own profits – just like it should be.
Customization with Your Business in Mind
Most of our competitors are fairly rigid in requiring you to carry their full menu items. In some cases, this may work fine…but when it comes to introducing a new quick-service food program into your convenience store, one fits does NOT fit all.
When a “one size” approach doesn’t fit, it puts a strain on labor and costs more by drastically reducing your ability to store, execute, and sell through product at an ideal level. This inevitably leads to drops in customer experiences and sales.
At Broaster, we get it, so we build flexibility into our food programs. Our operators can customize their program as much or as little as they want, giving you more control over your menu and execution based on how much kitchen/cooler/food prep space you have, the availability/skill of your labor, and what your traffic numbers look like.
All in all, compared to other quick-service food program providers like Krispy Krunchy, Chester’s, and Champs, Broaster offers a multitude of different options to help you serve fresh, great-tasting food…and most importantly, allows you to do more on your own terms.
Want to Learn More?
If you want more information on Broaster Express’s trademarked food programs, or are interested in becoming an operator, don’t be chicken…request a quote online today!
#BetterBeBroaster
Golden, crispy, and built for the lunch rush 🔥🥔
Our Savory Crunch Wedges deliver thick-cut Idaho potatoes coated in a bold, zesty pepper-seasoned crunch your customers will crave. Crispy on the outside, soft and fluffy on the inside—every bite hits.
✔️ Frozen & ready to cook
✔️ Quick cook time = faster service
✔️ Excellent hold time for peak hours
The perfect side to keep up with your busiest days without sacrificing quality or flavor. Now available nationwide through @dotfoodsofficial
Apr 21
The Broaster crew is serving up hot and delicious samples at the CoreMark, Iowa, show today. Broaster Foods ready to cook poultry products are made using whole muscle breast meat along with Broaster`s proprietary marinades and coatings. Visit them at Booth #642
@nebraskamccdist
@tsbldistributingmn
@midwestequipmentco
Apr 9
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1
This week we’re in Kearney, Nebraska at the Cash-Wa Show alongside our distributor McCormack Distributing! 🙌
We love getting to connect with operators to talk through our products and equipment, and helping them find the right solutions to fit their needs. #BetterBeBroaster
Mar 31
We’re hitting the road this week to @midwestequipmentco for their Open House and you don`t want to miss it!
We’re talking about everything that makes menus stand out: Genuine Broaster Chicken®, Broaster Express®, Pressure Frying, Smokaroma®, and more. Come experience the difference firsthand.
📍 2511 Cassens Drive, Fenton, MO
🗓 Sunday, March 29 – Tuesday, March 31
⏰ 8 AM – 5 PM
Stop by and let’s talk about how to take your food program to the next level. #BetterBeBroaster #BroasterFoods #GenuineBroasterChicken #PressureFrying #Smokaroma
Mar 30
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu
⚙️ Efficient Equipment
🛢️ High-Quality Cooking Oils
📦 Branded Packaging
👕 Branded Apparel
🌟 National Brand Recognition
📢 Marketing Support
👨🍳 On-site Training
🚫 No Fees. No Royalties. No Franchise Contract.
📍 Store Locator & Website Support
Boost your business with Broaster Express® ✨ Learn more at broaster.com
Mar 27
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)
Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
Mar 26
This week`s Operator Spotlight goes to Hack`s Pub in Milltown, Wisconsin! ✨
They dedicate their entire Sunday to a Genuine Broaster Chicken special 🍗😋 Not only that, but they offer a full menu of your favorite appetizers, salads, burgers, pizza, and so many other delicious options! 👏
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster #GenuineBroasterChicken
Mar 25
We`re here at Booth #2802 for the @barandrestaurantexpo in Las Vegas, Nevada! Stop by to see our VF-3 #VentlessFryer in action and get a taste of some #BroasterFoods
#BetterBeBroaster #BarandRestaurantExpo
Mar 24
It’s #NationalCornDogDay 🎉
There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
Mar 21
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!
Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 19
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We`ve got you covered.
Which of these wings are you adding to your menu? 🍗
Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Mar 11
✨ Operator Spotlight! ✨
This week’s spotlight goes to Lakeshore Family Restaurant in Wautoma, Wisconsin! They`re serving up tons of breakfast items 🍳 Mexican favorites🌮 Italian food🍝 Steak 🥩 and our favorite, #GenuineBroasterChicken! 🍗 There`s something for everyone on this menu!
Thank you for being a loyal Genuine Broaster Chicken Operator! #BetterBeBroaster
Mar 9