Merchandisers
Perfect Hold Deli Cases
Model HDM-4 deli case with single shelf display area is
stainless steel and tempered glass construction. Includes
bottom-hinged drop-down front access glass display panel
for easy loading and cleaning. Upper housing is air-cooled
and includes 3 lighted 12″ x 26″ display zones.
- User-friendly design – available in countertop and stand-alone versions.
- Unique front glass design – pivots down for easy cleaning.
Standard Series Heated Merchandiser
Model GRHD-XP Heated Merchandiser includes single or dual shelf display areas and radiant heat systems to maintain safe product temperature. Adjustable thermostat controls infra-red heat below and radiant heat above the product display and shelves.
- Tempered glass fronts and incandescent display lighting – spotlights your product with maximum visibility. Ideal for quick service restaurants, c-stores, delis, or any operation where the ultimate in product merchandising and holding is important.
- Thermostatically controlled heated base – each unit features an exclusive infra-red heat pattern and heated base with special “cool-to-the-touch” base construction to assure that your foods retain their quality and freshly prepared taste.
Metal Module
Free standing metal module is of welded, powder-coated steel construction with full-coverage stainless steel countertop surface. Unit includes single master power supply featuring backlit display graphic panel.
- Branded look – whether you’re remodeling your existing counter space or constructing a new facility, these Broaster metal modules are the ideal way to give your operation a professional, branded appearance.
- Coordinated look – designed to perfectly complement our Perfect Hold™ countertop and complete deli cases for customizing your in-line or kiosk set-up in the Broaster color scheme.
Designer Series Heated Merchandiser
Model GRCD-XP Designer Series Heated Merchandiser includes single shelf display areas and radiant heat systems to maintain safe product temperature.
- Curved tempered glass fronts, full view tempered glass sides, and incandescent display lighting – spotlights your product with maximum visibility. Ideal for quick service restaurants, c-stores, delis, or any operation where the ultimate in product merchandising and holding is important.
- Thermostatically controlled heated base – each unit features an exclusive infra-red heat pattern and heated base with special “cool-to-the-touch” base construction to assure that your foods retain their quality and freshly prepared taste.
Perfect Hold
- Newly redesigned for even greater durability and performance—strong, welded construction exterior includes stainless steel finish on all sides. Heavy duty swivel casters with wheel locks make unit stationary or easily movable.
- Holds cooked food for peak times without compromising quality—help yourself by cooking ahead to beat the inevitable lunch or dinner rush.
#BetterBeBroaster
Let`s start at the beginning.🍗💡🕰️
Before Broaster® became a trusted name in foodservice, there was L.A.M. Phelan, an inventor driven by innovation. In 1954, he introduced the Broaster® Pressure Fryer, pioneering a cooking method that delivered crispy, juicy chicken while improving efficiency in the kitchen.
More than 70 years later, his invention is still helping operators serve great food every day. Innovation starts with an idea.
Jun 15
MYTH: Frozen food means lower quality.❌
FACT: High-quality frozen products help ensure consistency, reduce waste, and simplify kitchen operations. Starting with a ready-to-cook program doesn`t mean sacrificing quality, it means serving great food with greater efficiency.✅
Broaster Express® is the perfect example, delivering the taste, quality, and convenience operators need to keep customers coming back for more.🍗
Less waste. More consistency. Happy customers.
Jun 12
At some point, you’ve just got to let the chicken do the talking. 🍗✨
The crispy coating. The juicy chicken. The flavor.
Ready to see what the hype is about? Visit our website to find Genuine Broaster Chicken® near you.
Jun 11
Happy National Herbs & Spices Day! 🌶️
When people think of Broaster®, they often think of chicken—but our seasonings bring bold flavor to so much more.
Turn up the heat with Nashville Hot. With the perfect balance of flavor and spice, it`s an easy way to add a fiery kick to chicken, sandwiches, wedges, fries, and more.
What would you try with Nashville Hot Spice? 🔥👇
Jun 10
Did You Know? 🤔🍗
Pressure frying does more than cook chicken, it helps seal in moisture!
By cooking under pressure in a sealed environment, natural juices stay locked inside the chicken instead of escaping during the cooking process. The result? Chicken that`s juicier, more tender, and packed with flavor in every bite. 😋
Ready to elevate your operation with pressure frying? Reach out to us today to learn more about our Broaster® Pressure Fryers.🍗
Jun 8
Celebrating 5 Years at Broaster Company! 🎉
Please join us in congratulating Sam B., IT Manager, and Melinda N., FSQA Specialist, on reaching their 5-year anniversaries with Broaster Company.
We are fortunate to have such dedicated team members whose hard work and commitment help drive our success every day.
Congratulations, Sam and Melinda, on this exciting milestone. We appreciate all that you do! 👏
Jun 5
In Wisconsin, National Cheese Day calls for Battered Cheddar Curds 🧀🍺
Dipped in batter infused with craft beer straight from the keg and par-fried to crispy perfection, these golden bites are the ultimate way to celebrate America’s Dairyland.
Add these crowd-pleasing curds to your menu today!
Jun 4
They say money can’t buy happiness… but I’ve never been sad after Genuine Broaster Chicken. 🍗😏
Ready to find your happiness? Visit Broaster.com to find a location near you!
Jun 3
A big congratulations to Father and Son Pizzeria for earning the Golden Chicken Award! 🏆🍗
For almost 30 years, they’ve been proudly serving Genuine Broaster Chicken® to the Chesterfield community, delivering quality and flavor since 1997.
The Golden Chicken Award recognizes distinguished Genuine Broaster Chicken® operators who go above and beyond—and this recognition is truly well deserved.
If you`re in the area, be sure to stop by and support this incredible operator! 👏
50770 Gratiot Ave.
23 Mile Rd.
Chesterfield, MI 48051
Jun 1
What an incredible 4 days at the National Restaurant Association Show! 🍗
We served over 2 tons of chicken, showcased live demos, connected with incredible operators, and had the opportunity to meet with so many valued clients and partners. Thank you to everyone who stopped by our booth—we loved sharing what makes Genuine Broaster Chicken® stand out.
Already looking forward to next year! 👏
May 27
This week`s ✨ Operator Spotlight ✨ goes to Richmaid Restaurant in Lodi, California!
Richmaid Restaurant is an iconic dining destination that you just can`t help but love. This restaurant has that old school charm with a delicious menu, including Genuine Broaster Chicken! 🍗 This is a really special spot, be sure to give them a visit!
Thank you for being a loyal #GenuineBroasterChicken operator! ♥️ #BetterBeBroaster
May 26
Remember and Honor this Memorial Day 🇺🇸
May 25
We are taking it back to 1979 ⏪ for another piece of our #BroasterHistory that you might not know about.
Broaster/Alco purchases the rights to manufacture and sell the Clark Broiler, a countertop plugin electric radiant broiler unit. ⚡ #BetterBeBroaster
May 22
Our smallest unit can still get the job done right! This is our Broaster 1600 Pressure Fryer 💪
This is our smallest footprint, most cost-effective medium-capacity pressure fryer available. Compact, reliable and easy to use, this unit uses only 3.2 square feet of floorspace under the hood.
Contact your local distributor to learn more!
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May 21
Our team is gearing up for the National Restaurant Association Show starting this weekend in Chicago, IL!
Will you be there? Stop by Booth #3801 and schedule a demo with us🍗 #2026RestaurantShow
May 14
We hear today is National Eat Whatever You Want Day so… we`re obviously eating Genuine Broaster Chicken! 🍴🍗
Today is the perfect day for you to grab some, too. Visit broaster.com to find a store near you! #NationalEatWhateverYouWantDay #BetterBeBroaster #GenuineBroasterChicken
May 11
