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How Broaster’s ES24G Solves Pain Points

By: Katie Hammaker, National Accounts Manager

 

As Broaster’s National Accounts Manager, I support chains all across the United States with their Broaster Pressure Fryers, from the beginning of the sale all the way through to on-site installation and training of hourly employees. While Broaster has been developing the E-Series 24G and taking it to key customers for tests and evaluation, I have witnessed how truly remarkable this machine is, and how it solves many problems for these accounts.

When it arrives at a location, hourly employees, managers, and leadership alike tend to be impressed with the features that are consciously designed but not overengineered. Of course, the signature features are well received, like the automatic dual powered lift. Operators can bring in high-capacity machines that don’t require their employees to try and maneuver a huge, heavy, hot basket of chicken around the busy kitchen. Compared to other manual lift machines out there, the auto-lift is very easy to operate. There’s no hopping and heaving to get the lid mechanism to close—just the touch of two buttons. So regardless of stature, ability, or free hands, the employee can get product into and out of the cooking well easily.

Notably, the SmartTouchTM screen is a big hit. It keeps the operator informed of the pressure fryer’s status in real time. It displays when filtering is happening, and is programmable with pictures, which helps knock down language barriers. Another great feature is that within one minute of the start of a cook cycle, you can change the selected programmed product without restarting the cooking timer. In the real world, when an operator accidentally selects bone-in chicken when they really meant to tap tenders, it’s great not to have to spend time doing mental math figuring out how long the product has been cooking for. They can just change the correct programmed product without missing a beat. With the E-Series 24G, an incorrect button being pressed doesn’t have to compromise the integrity of the product.

As I’m attending these trainings and working with these locations, I have witnessed some great benefits to the E-Series 24G. Oil life at some locations has reached 3 or 4 weeks, instead of the 5-7 days they were getting on their previous unit. Filtering more often and changing oil less is keeping oil costs down. Labor is freed up to work on other tasks, and the E-Series 24G keeps everyone informed of its status. Simply put, it cooks the MOST amount of chicken with the least amount of oil, energy, labor and space under the hood.

Two of my most favorite parts of my job are directly related to training on-site on the E-Series 24G. The first is the looks of awe and celebration from employees when I show them how easy it is to filter on the E-Series 24G. There are no fittings to disassemble or parts that need to go through the dishwasher. Just a quick wipe down, a few filter papers and aids, hold down ring, and back under the machine the filter pan goes. It’s such a simple process, and employees tell me they don’t dread filtering anymore.

My second most favorite is when service technicians come in to work on an E-Series 24G, which does happen from time to time. With all the electrical components on one side and all plumbing on the other, it’s easy for them to troubleshoot and repair the E-Series 24G quickly. This gets them out the door to their next call quicker, and it gets the operator back up and running. As a proud Broaster employee, when these service personnel tell me how easy it was to work on, I am glad we can be the “easy stop” for their day.

Recently, I was training hourly staff at a busy grocery-deli on the E-Series 24G they had just installed. I asked one of the workers that was there for training why she hadn’t done much cooking on the previous pressure fryer. She explained to me that the previous pressure fryer required manual release of pressure that took around 20 seconds. As she was releasing the pressure, a disgruntled shopper accosted her for “standing around” instead of working on their order. She avoided frying on that unit again. She was relieved that the E-Series 24G has automatic pressure release, which releases the pressure concurrently to ending the cooking cycle. Improved product quality from the automatic pressure release is a great benefit; potato wedges perfectly crisp, limited coating fall off from the chicken, but so is making that employee’s day-to-day better.

If you’re a chain location wanting to extend your oil life, free yourself from complex filtering processes, improve the quality of your products and reduce the daily burdens of your staff, lets talk.

Whether you’re a chain location serving bone-in chicken day-in-day-out, or someone who sells high volumes of tenders, fillets, or other fried foods, I would be excited to show you how Broaster’s E-Series 24G can help improve your business.

 

 

 

#BetterBeBroaster

Back in 1970, a new era began 🔧✨

The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.

With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️

Now you can enjoy that signature, craveable aroma anytime...no fryer required.

Available in:
Original, Spicy, and Nashville Hot 🌶️

Tag someone who would happily purchase this...if it were real! April Fools! 😅
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)

Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
It’s #NationalCornDogDay 🎉

There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!

Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
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What was Broaster up to in 1954? 👀

The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.

We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.

We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.

The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.

Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins 
✅ A craveable product that drives repeat traffic

Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back

Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We've got you covered.

Which of these wings are you adding to your menu? 🍗

Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239

#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋

Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Bring on the HEAT 🔥

Have you tried our NEW Nashville Hot Dust? (Product #95239)

Chef Ken is sharing his favorite ways to use it — from cranking up your chicken to adding a bold kick to fries, sandwiches, and more.

NEVER BE FAR FROM BROASTED