How Broaster’s ES24G Solves Pain Points
By: Katie Hammaker, National Accounts Manager
As Broaster’s National Accounts Manager, I support chains all across the United States with their Broaster Pressure Fryers, from the beginning of the sale all the way through to on-site installation and training of hourly employees. While Broaster has been developing the E-Series 24G and taking it to key customers for tests and evaluation, I have witnessed how truly remarkable this machine is, and how it solves many problems for these accounts.
When it arrives at a location, hourly employees, managers, and leadership alike tend to be impressed with the features that are consciously designed but not overengineered. Of course, the signature features are well received, like the automatic dual powered lift. Operators can bring in high-capacity machines that don’t require their employees to try and maneuver a huge, heavy, hot basket of chicken around the busy kitchen. Compared to other manual lift machines out there, the auto-lift is very easy to operate. There’s no hopping and heaving to get the lid mechanism to close—just the touch of two buttons. So regardless of stature, ability, or free hands, the employee can get product into and out of the cooking well easily.
Notably, the SmartTouchTM screen is a big hit. It keeps the operator informed of the pressure fryer’s status in real time. It displays when filtering is happening, and is programmable with pictures, which helps knock down language barriers. Another great feature is that within one minute of the start of a cook cycle, you can change the selected programmed product without restarting the cooking timer. In the real world, when an operator accidentally selects bone-in chicken when they really meant to tap tenders, it’s great not to have to spend time doing mental math figuring out how long the product has been cooking for. They can just change the correct programmed product without missing a beat. With the E-Series 24G, an incorrect button being pressed doesn’t have to compromise the integrity of the product.
As I’m attending these trainings and working with these locations, I have witnessed some great benefits to the E-Series 24G. Oil life at some locations has reached 3 or 4 weeks, instead of the 5-7 days they were getting on their previous unit. Filtering more often and changing oil less is keeping oil costs down. Labor is freed up to work on other tasks, and the E-Series 24G keeps everyone informed of its status. Simply put, it cooks the MOST amount of chicken with the least amount of oil, energy, labor and space under the hood.
Two of my most favorite parts of my job are directly related to training on-site on the E-Series 24G. The first is the looks of awe and celebration from employees when I show them how easy it is to filter on the E-Series 24G. There are no fittings to disassemble or parts that need to go through the dishwasher. Just a quick wipe down, a few filter papers and aids, hold down ring, and back under the machine the filter pan goes. It’s such a simple process, and employees tell me they don’t dread filtering anymore.
My second most favorite is when service technicians come in to work on an E-Series 24G, which does happen from time to time. With all the electrical components on one side and all plumbing on the other, it’s easy for them to troubleshoot and repair the E-Series 24G quickly. This gets them out the door to their next call quicker, and it gets the operator back up and running. As a proud Broaster employee, when these service personnel tell me how easy it was to work on, I am glad we can be the “easy stop” for their day.
Recently, I was training hourly staff at a busy grocery-deli on the E-Series 24G they had just installed. I asked one of the workers that was there for training why she hadn’t done much cooking on the previous pressure fryer. She explained to me that the previous pressure fryer required manual release of pressure that took around 20 seconds. As she was releasing the pressure, a disgruntled shopper accosted her for “standing around” instead of working on their order. She avoided frying on that unit again. She was relieved that the E-Series 24G has automatic pressure release, which releases the pressure concurrently to ending the cooking cycle. Improved product quality from the automatic pressure release is a great benefit; potato wedges perfectly crisp, limited coating fall off from the chicken, but so is making that employee’s day-to-day better.
If you’re a chain location wanting to extend your oil life, free yourself from complex filtering processes, improve the quality of your products and reduce the daily burdens of your staff, lets talk.
Whether you’re a chain location serving bone-in chicken day-in-day-out, or someone who sells high volumes of tenders, fillets, or other fried foods, I would be excited to show you how Broaster’s E-Series 24G can help improve your business.
#BetterBeBroaster
Happy Fourth of July from Broaster Company!❤️🤍💙
Today, we’re celebrating freedom, family, and the food that brings people together. Whether you’re gathering for a backyard barbecue, community event, or holiday meal, we’re honored to be part of your tradition.
To find where you can purchase Genuine Broaster Chicken, use our store locator: https://broaster.com/store-locator/
Wishing you a safe and happy Independence Day filled with great food and great company!
Jul 4
"There`s nothing better than a trip to the lake and some crispy Broaster Chicken." 🌊☀️🏖️
Operator Spotlight: @thelodgesouthhaven – South Haven, Michigan
Since 1940, The Lodge has been a staple in South Haven. Originally known as The Curve Inn, the restaurant was purchased by its current owners in 2019 and completely renovated before reopening in 2021. While the space was transformed, their commitment to serving Genuine Broaster Chicken® never changed.
Today, The Lodge is a scratch kitchen in the heart of Michigan`s blueberry country, serving homemade favorites alongside hand-breaded Genuine Broaster Chicken. They put a local twist on their menu with favorites like the Spicy Blueberry Chicken Sandwich. Their love for Broaster Chicken runs so deep that they even top their famous Loaded Lodge Bloody Mary with a Genuine Broaster Chicken tender. The combination of tradition, local flavor, and quality ingredients has made them a destination for both locals and visitors alike.
📍 10336 Blue Star Memorial Highway, South Haven, MI 49090
🌐 www.thelodgesouthhavenmi.com
Next time you`re visiting Southwest Michigan, stop in and experience a South Haven tradition for yourself.
Jul 2
Leftover Genuine Broaster Chicken? Turn it into tomorrow`s lunch! 🥗
Shred up your leftover chicken and add it to your favorite salad for a quick, delicious protein boost. Fresh, flavorful, and a great way to make every bite count.
How do you use your leftover Genuine Broaster Chicken? Let us know in the comments! 🍗
Jun 29
Why do operators love the Broaster Equipment? 🔧🍗
Built for performance, consistency, and safety, the Broaster pressure fryers help operators deliver high-quality food day after day. With programmable cooking profiles, automatic time adjustments, and an integrated filtration system, it’s designed to maximize efficiency while maintaining the quality customers expect.
Reliable. Efficient. Trusted by operators everywhere.
Jun 26
This or That? 👀
Are you choosing the classic crowd-pleaser or turning up the heat?
🍗 Jumbo Popcorn Chicken – made with delicious whole white meat chicken and perfect for sharing.
🌶️ Jumbo Cajun Popcorn Chicken – all the quality you love with a bold Louisiana-style kick.
Which one is a top seller at your location? We would love to hear!
Jun 25
Your customers will thank you. 🙌🏻🐔
When you add the Genuine Broaster Chicken® food program to your menu, you’re serving more than just fried chicken. You’re serving the flavor, quality, and reputation people keep coming back for.
Jun 23
Happy National Onion Ring Day!🧅✨
Our Beer Battered Onion Rings start with whole slices of sweet Spanish onions and finish with a crispy, golden beer batter coating that keeps customers coming back for more.
Reach out to us today to learn more about our frozen foods!
Jun 22
Operator Highlight @fattscafe 🌟
Serving up Genuine Broaster Chicken® along with smash burgers, paninis, pizza, wings, shrimp, cheese curds, and more, Fat T`s Cafe is a must-visit in Cresco, Iowa! 🍗🍔🍕
Stop in for great food and enjoy a selection of beers, seltzers, and Frisky Fox wines. 🍺🍷
📍 128 N Elm St, Cresco, IA
📞 (563) 547-1060
Have you tried Fat T`s Cafe? Let us know your favorite menu item! ⬇️
Jun 17
Let`s start at the beginning.🍗💡🕰️
Before Broaster® became a trusted name in foodservice, there was L.A.M. Phelan, an inventor driven by innovation. In 1954, he introduced the Broaster® Pressure Fryer, pioneering a cooking method that delivered crispy, juicy chicken while improving efficiency in the kitchen.
More than 70 years later, his invention is still helping operators serve great food every day. Innovation starts with an idea.
Jun 15
MYTH: Frozen food means lower quality.❌
FACT: High-quality frozen products help ensure consistency, reduce waste, and simplify kitchen operations. Starting with a ready-to-cook program doesn`t mean sacrificing quality, it means serving great food with greater efficiency.✅
Broaster Express® is the perfect example, delivering the taste, quality, and convenience operators need to keep customers coming back for more.🍗
Less waste. More consistency. Happy customers.
Jun 12
At some point, you’ve just got to let the chicken do the talking. 🍗✨
The crispy coating. The juicy chicken. The flavor.
Ready to see what the hype is about? Visit our website to find Genuine Broaster Chicken® near you.
Jun 11
Happy National Herbs & Spices Day! 🌶️
When people think of Broaster®, they often think of chicken—but our seasonings bring bold flavor to so much more.
Turn up the heat with Nashville Hot. With the perfect balance of flavor and spice, it`s an easy way to add a fiery kick to chicken, sandwiches, wedges, fries, and more.
What would you try with Nashville Hot Spice? 🔥👇
Jun 10
Did You Know? 🤔🍗
Pressure frying does more than cook chicken, it helps seal in moisture!
By cooking under pressure in a sealed environment, natural juices stay locked inside the chicken instead of escaping during the cooking process. The result? Chicken that`s juicier, more tender, and packed with flavor in every bite. 😋
Ready to elevate your operation with pressure frying? Reach out to us today to learn more about our Broaster® Pressure Fryers.🍗
Jun 8
Celebrating 5 Years at Broaster Company! 🎉
Please join us in congratulating Sam B., IT Manager, and Melinda N., FSQA Specialist, on reaching their 5-year anniversaries with Broaster Company.
We are fortunate to have such dedicated team members whose hard work and commitment help drive our success every day.
Congratulations, Sam and Melinda, on this exciting milestone. We appreciate all that you do! 👏
Jun 5
In Wisconsin, National Cheese Day calls for Battered Cheddar Curds 🧀🍺
Dipped in batter infused with craft beer straight from the keg and par-fried to crispy perfection, these golden bites are the ultimate way to celebrate America’s Dairyland.
Add these crowd-pleasing curds to your menu today!
Jun 4
They say money can’t buy happiness… but I’ve never been sad after Genuine Broaster Chicken. 🍗😏
Ready to find your happiness? Visit Broaster.com to find a location near you!
Jun 3