How Broaster’s Frozen Food Line Provides Cost Savings for your Chicken Operation
According to a recent Forbes article, chicken prices are expected to increase after a recent U.S.-Department-of-Justice-approved poultry merger leading consumers to trade in beef for chicken and other more affordable cuts of meat.
Broaster Company’s frozen food line provides several benefits for restaurant, grocery store, and convenience store owners who don’t have fresh chicken products available or don’t want the complexities involved with handling fresh, raw chicken.
High-Quality, Whole Muscle Meat
No one likes frozen food that tastes like cafeteria food, especially when it comes to chicken. Here at Broaster, we make our frozen chicken items with our proprietary marinades and coatings that trap the juices during the frying process, making for a tastier bite of high restaurant quality.
We also make our chicken products from whole muscle meat cut into eight pieces (two wings, two legs, two thighs, and two breasts of the bird) with no surprise ingredients.
“One advantage we have over our competitors because we are private labeled is we have much more control within the process,” explains Brian Kenny, Director of Broaster Food Operations. “The specs that we write up are very strict with a very narrow lead way within them versus what I call the broadliner quality (or chopped and formed options). It’s a way to manufacture the product as fast as possible to get as much out as possible.”
Broaster’s process is more dialed in and runs slower than other processes. “We constantly grade our process, bringing in samples from our manufacturing partners that our quality team checks,” says Kenny. “They go through all of the measurements, weigh the product, check the color, and conduct a list of stringent tests to create restaurant quality food.”
An operator who invests in Broaster’s frozen product line is assured of a consistent quality product they can serve their customers.
Broaster frozen chicken products are all-natural, so there is slight variation in sizing within the spec, but they’re not uniform like chopped and formed products, which can drift in terms of quality.
Decreased Waste and Prep Time
Another benefit of Broaster’s frozen food items is the decreased amounts
of waste and reduction in prep time.
Fresh chicken products require a lot of preparation steps, including draining, cleaning, and trimming the chicken. With frozen products, the overall execution is more straightforward because the operator can grab what they need from the freezer and throw it in the fryer. After all, it’s already coated and marinated.
Frozen products also do not require a lot of counter space compared to fresh products, which helps save on a kitchen’s overall real estate.
Finally, the shelf-life of frozen products is around 12 months, compared to fresh chicken, which lasts between 14 and 18 days depending on the refrigeration.
Increase Safety and Convenience
Frozen food products have increased safety and convenience because you do not have the intricacies or complexities associated with handling raw chicken. It is not required but highly recommended that any establishment handling raw food has ServeSafe certified employees.
This certification verifies that someone on the team or person in charge has sufficient food safety knowledge and won’t cross-contaminate which could potentially lead to a foodborne illness. Once the fresh chicken is prepped, there needs to be a process for cleaning and sanitation.
Frozen food options are all set to go as operators need them.
Cost Savings and Availability
The decreases in waste and prep time paired with the increases in safety and convenience result in significant savings for food service owners. The labor required to prepare raw products is significantly reduced, saving overall costs.
“An average store that’s going from fresh to frozen saves around 25% in labor,” says Kenny. “It really depends on the velocity and volume of the store.”
With the current costs of chicken, supply chain issues, and all the extra labor needed for fresh versus frozen, frozen options will be a better option.
“We started our frozen food line nearly 30 years ago as our Frozen MRB (marinated raw breaded) chicken line to help our customers who didn’t have fresh product available,” says Kenny. “Since then, we’ve added several other products, including mozzarella sticks, potato wedges and slices, cheese nuggets, handheld options, and a variety of seafood products.”
For those interested in our frozen products, you don’t have to be a trademark operator to buy them. You can get them from your local broadliner or contact us for a rep near you.
#BetterBeBroaster
Happy Valentine`s Day from all of your friends at Broaster! 💝
Feb 14
What`s a better Valentine`s Day gift than Genuine Broaster Chicken? 💖
Grab Genuine Broaster Chicken for your Valentine`s Day dinner. Find some online at broaster.com #BetterBeBroaster
Feb 12
Happy #NationalPizzaDay! 🍕
Sure, pizza is great… but pizza AND Genuine Broaster Chicken®? That’s the real winning combo. Crispy, juicy, and made for sharing, because why choose just one? #BetterBeBroaster #GenuineBroasterChicken
Feb 9
Where are you grabbing your Genuine Broaster Chicken® from for the big game this weekend? 🍗
Show your favorite spot some love and tag them in the comments! Also, who are you rooting for? 🏈 #BetterBeBroaster
Feb 7
Your wife doesn`t want flowers. She wants Genuine Broaster Chicken ❤️🍗✨ #BetterBeBroaster #GenuineBroasterChicken #ValentinesDay
Feb 6
Football and chicken wings? Say less. 🏈🍗
Chef Ken is in the kitchen showing off six crave-worthy wing options you can run this weekend, or anytime! From bold marinades to crispy coatings and a hot new finish, these flavors are built to win on game day and beyond.
Featuring:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Feb 3
Time to turn up the heat 🔥 Our NEW Nashville Hot Dust is here!
Designed to be shaken on post-cook, this fiery seasoning brings the signature kick of Nashville hot right to your menu. Perfectly balanced with smoky spice, cayenne heat, and a hint of savory sweetness, it delivers that craveable flavor customers can’t resist. Ideal for chicken, fries, potato wedges, and more! Contact your local distributor to get yours.
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@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
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@smokendudesbbq
Feb 2
Need a fast food solution that works as hard as you do—right from the start? 👀 🍔
From plug-in to serving customers, it’s designed for grab-and-go environments, tight spaces, and peak-hour rushes. No hood. No flipping. No mess. Just two perfectly cooked burgers in under a minute—every time.
Whether you’re launching a new menu, adding a high-margin item, or keeping lines moving, Instant Burger® makes it easy to serve hot, fresh burgers fast—even with minimal staff.
Big flavor. Small footprint. Serious speed. #BetterBeBroaster #InstantBurger #ConvenienceStore
Jan 30
Got plans for the big game? We’ve been busy in the kitchen testing out crave-worthy chicken wing recipes—so you don’t have to. 🍗🏈
Stay tuned for a new video next week with Chef Ken, breaking down all the wing varieties you can add to your menu and win on game day.
Jan 29
Chef Ken is in the kitchen making Broaster`s twist on a Canadian favorite, Poutine! 😋
Ingredients:
🥔 Savory Crunch Potato Wedge (Item #96425)
🧀 Battered Cheddar Curds (Item #96324)
🍽️ Top with Gravy
🌿 Garnish with Parsley
That`s it! Grab these items from your local distributor. Give it a try and let us know what you think. #BetterBeBroaster
Jan 27
We get asked all the time, “What IS Broaster Chicken?” Well, we go way back. 👇
Broaster Company started with one simple idea — make better fried chicken, faster. 🍗 In 1953, inventor L.A.M. Phelan combined a pressure cooker and a deep fryer into one revolutionary machine. That invention became the very first Broaster Pressure Fryer — and changed the game forever.
#BetterBeBroaster #BroasterHistory #GenuineBroasterChicken #WisconsinInnovation #PressureFryer
Jan 26
This week’s Operator Spotlight goes to Pop’s Uptown Supper Club in Antioch, IL! 💯
Where warm hospitality meets uptown charm, Pop’s delivers Supper Club classics with a fresh twist. From hearty sandwiches and comforting pastas to perfectly cooked steaks and seafood straight from the wood-fired grill, every dish is made to impress. 🔥🍽️ Of course, you can`t forget to also order the Broasted Chicken! 🍗
Pop’s Uptown Supper Club is the perfect place to sit back, savor great food, and enjoy a true Supper Club experience. 😎 Thank you for being a Genuine Broaster Chicken operator!
#OperatorSpotlight #PopsUptownSupperClub #SupperClubClassics #AntiochIL #BetterBeBroaster
Jan 22
Meet our Smokaroma, the game-changing smoker you`ve been waiting for! 🔥
At Broaster, we know that great smoked food drives customers back again and again — but waiting half a day for a traditional pit isn’t always an option. That’s where the Smokaroma Pressure Smoker steps in: a compact powerhouse that delivers real smokehouse flavor in a fraction of the time.
Imagine smoking up to 45 lbs of ribs in under 90 minutes — juicy, tender, and full of flavor — without constant watching, turning, or basting. That’s efficient smoking that boosts kitchen productivity and keeps your customers asking for more. 🔥🍖 Request a quote from your local distributor today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Jan 20
It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Jan 16
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn`t lie 🧀
Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!
Now available nationwide through Dot Foods.
#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Jan 15
Stock up on flavor! 😋
Our ready-to-cook Broaster Foods® are top-quality and crave-worthy — from classic chicken to bold, unique flavor profiles. Perfect for busy customers, perfect for your bottom line.
➡️ Learn more about our ready-to-cook food lineup at broaster.com
#BetterBeBroaster #FrozenFavorites #ReadyToCook #ConvenienceDoneRight #BroasterExpress
Jan 14