How Broaster’s Frozen Food Line Provides Cost Savings for your Chicken Operation
According to a recent Forbes article, chicken prices are expected to increase after a recent U.S.-Department-of-Justice-approved poultry merger leading consumers to trade in beef for chicken and other more affordable cuts of meat.
Broaster Company’s frozen food line provides several benefits for restaurant, grocery store, and convenience store owners who don’t have fresh chicken products available or don’t want the complexities involved with handling fresh, raw chicken.
High-Quality, Whole Muscle Meat
No one likes frozen food that tastes like cafeteria food, especially when it comes to chicken. Here at Broaster, we make our frozen chicken items with our proprietary marinades and coatings that trap the juices during the frying process, making for a tastier bite of high restaurant quality.
We also make our chicken products from whole muscle meat cut into eight pieces (two wings, two legs, two thighs, and two breasts of the bird) with no surprise ingredients.
“One advantage we have over our competitors because we are private labeled is we have much more control within the process,” explains Brian Kenny, Director of Broaster Food Operations. “The specs that we write up are very strict with a very narrow lead way within them versus what I call the broadliner quality (or chopped and formed options). It’s a way to manufacture the product as fast as possible to get as much out as possible.”
Broaster’s process is more dialed in and runs slower than other processes. “We constantly grade our process, bringing in samples from our manufacturing partners that our quality team checks,” says Kenny. “They go through all of the measurements, weigh the product, check the color, and conduct a list of stringent tests to create restaurant quality food.”
An operator who invests in Broaster’s frozen product line is assured of a consistent quality product they can serve their customers.
Broaster frozen chicken products are all-natural, so there is slight variation in sizing within the spec, but they’re not uniform like chopped and formed products, which can drift in terms of quality.
Decreased Waste and Prep Time
Another benefit of Broaster’s frozen food items is the decreased amounts
of waste and reduction in prep time.
Fresh chicken products require a lot of preparation steps, including draining, cleaning, and trimming the chicken. With frozen products, the overall execution is more straightforward because the operator can grab what they need from the freezer and throw it in the fryer. After all, it’s already coated and marinated.
Frozen products also do not require a lot of counter space compared to fresh products, which helps save on a kitchen’s overall real estate.
Finally, the shelf-life of frozen products is around 12 months, compared to fresh chicken, which lasts between 14 and 18 days depending on the refrigeration.
Increase Safety and Convenience
Frozen food products have increased safety and convenience because you do not have the intricacies or complexities associated with handling raw chicken. It is not required but highly recommended that any establishment handling raw food has ServeSafe certified employees.
This certification verifies that someone on the team or person in charge has sufficient food safety knowledge and won’t cross-contaminate which could potentially lead to a foodborne illness. Once the fresh chicken is prepped, there needs to be a process for cleaning and sanitation.
Frozen food options are all set to go as operators need them.
Cost Savings and Availability
The decreases in waste and prep time paired with the increases in safety and convenience result in significant savings for food service owners. The labor required to prepare raw products is significantly reduced, saving overall costs.
“An average store that’s going from fresh to frozen saves around 25% in labor,” says Kenny. “It really depends on the velocity and volume of the store.”
With the current costs of chicken, supply chain issues, and all the extra labor needed for fresh versus frozen, frozen options will be a better option.
“We started our frozen food line nearly 30 years ago as our Frozen MRB (marinated raw breaded) chicken line to help our customers who didn’t have fresh product available,” says Kenny. “Since then, we’ve added several other products, including mozzarella sticks, potato wedges and slices, cheese nuggets, handheld options, and a variety of seafood products.”
For those interested in our frozen products, you don’t have to be a trademark operator to buy them. You can get them from your local broadliner or contact us for a rep near you.
#BetterBeBroaster
Meet our Smokaroma, the game-changing smoker you`ve been waiting for! 🔥
At Broaster, we know that great smoked food drives customers back again and again — but waiting half a day for a traditional pit isn’t always an option. That’s where the Smokaroma Pressure Smoker steps in: a compact powerhouse that delivers real smokehouse flavor in a fraction of the time.
Imagine smoking up to 45 lbs of ribs in under 90 minutes — juicy, tender, and full of flavor — without constant watching, turning, or basting. That’s efficient smoking that boosts kitchen productivity and keeps your customers asking for more. 🔥🍖 Request a quote from your local distributor today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Jan 20
It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Jan 16
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn`t lie 🧀
Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!
Now available nationwide through Dot Foods.
#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Jan 15
Stock up on flavor! 😋
Our ready-to-cook Broaster Foods® are top-quality and crave-worthy — from classic chicken to bold, unique flavor profiles. Perfect for busy customers, perfect for your bottom line.
➡️ Learn more about our ready-to-cook food lineup at broaster.com
#BetterBeBroaster #FrozenFavorites #ReadyToCook #ConvenienceDoneRight #BroasterExpress
Jan 14
New year, same great equipment! Our 1800 Pressure Fryer is our most popular model, offering the best combination of production capacity & space efficiency! The built-in oil filtration makes filtering safe and easy, and it can cook up to 40 pieces of fresh, bone-in chicken in as little as 10 minutes.
🔥Designed for max space efficiency
🔥18” in overall width
🔥Available in gas or electric models
🔥Touch screen controller option now standard
Contact your local distributor today to get yours! #BetterBeBroaster
Jan 12
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨
Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.
In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗
Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.
Welcome to the team, Lance! 🎉
Jan 8
Operator Spotlight! ✨
This week’s spotlight goes to Reinbeck Country Food in Reinbeck, Iowa — a local grocery store with a full-service deli packed with quality meats and delicious prepared foods. Inside, you’ll find all kinds of goodies, including Genuine Broaster Chicken and Broaster Express products, made fresh for customers who want great taste and convenience.
If you’re ever traveling through Iowa, be sure to stop in and check them out! 🔥
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jan 6
It starts with a rush. Lunch crowd building. Dinner just around the corner. 🕒🔥
You need something that cooks fast, holds strong, and keeps customers coming back.
Enter our Broaster Foods Boneless Buffalo Wings. Made from 100% breast meat, marinated for flavor, and coated in our proprietary breading—every piece fries up moist, crispy, and crave-worthy. Bigger-than-average portions mean better plate coverage and better value.
From c-stores and bars to restaurants and arenas, these wings fit any operation:
✔️ Easy to prep
✔️ Consistent results
✔️ Great quality product
Now available nationwide through @dotfoodsofficial
Jan 5
Happy New Year from Broaster Company! ✨
Jan 1
We’re grateful for everything 2025 has brought — the challenges, the wins, and everything in between. ❤️
A huge thank you to our distributors, operators, families, and friends for being part of our journey.
One thing’s for sure… in 2026, we want to eat more Genuine Broaster Chicken! 🐔 #BetterBeBroaster
Dec 31
Last week, our team came together to spread some holiday cheer ♥️🎄
We sponsored a family for Christmas this year. Our team raised a grand total of $1,247! ✨
Because of our team’s generosity, we were able to fulfill every item on our sponsored family’s wishlist and get additional gifts for The Salvation Army 🎁
We are so proud of our team who came together to make this season brighter for a family in our community.
Dec 16
Yesterday we celebrated “the most Broasterful time of the year” with an afternoon full of good food, friendly competition, and holiday cheer! 🎄✨
We enjoyed lunch from Hoffman House 🍽️ a dessert bake-off 🍰🍪 5 silent auction winners 🎅 a 50/50 raffle 💰 and special gifts for our employees 🎁 We are so grateful for this team! ❤️ #BetterBeBroaster
Dec 12
We love a loyal Genuine Broaster Chicken fan! ❤️ But can anyone beat 62 years of enjoying our chicken pressure-fried to perfection? Tell us—how long have you been eating Genuine Broaster Chicken? #BetterBeBroaster
Dec 7
Jumbo Corn Dogs are here! Have you added them to your menu yet? Made with a premium pork & beef frank and coated in a sweet cornmeal batter, these Jumbo Corn Dogs cook up with a perfectly crispy outside—whether in your pressure fryer or ventless fryer. Now available nationwide through @dotfoodsofficial
Dec 4
✨ Operator Spotlight ✨
Say hello to @spiral_pizza in Hastings, Minnesota! Serving their community since 1965, they’re known for fan favorites like their classic pizza, ribs, JoJo potatoes, and of course — Genuine Broaster Chicken. We’re proud to support operators like you! #BetterBeBroaster
Dec 2
Did you know? ✨ Most of our Genuine Broaster Chicken locations offer catering! Grab your favorite chicken and sides for your holiday parties, company events, and more. 🍗 Find a store at broaster.com
Dec 1