How Broaster’s Frozen Food Line Provides Cost Savings for your Chicken Operation
According to a recent Forbes article, chicken prices are expected to increase after a recent U.S.-Department-of-Justice-approved poultry merger leading consumers to trade in beef for chicken and other more affordable cuts of meat.
Broaster Company’s frozen food line provides several benefits for restaurant, grocery store, and convenience store owners who don’t have fresh chicken products available or don’t want the complexities involved with handling fresh, raw chicken.
High-Quality, Whole Muscle Meat
No one likes frozen food that tastes like cafeteria food, especially when it comes to chicken. Here at Broaster, we make our frozen chicken items with our proprietary marinades and coatings that trap the juices during the frying process, making for a tastier bite of high restaurant quality.
We also make our chicken products from whole muscle meat cut into eight pieces (two wings, two legs, two thighs, and two breasts of the bird) with no surprise ingredients.
“One advantage we have over our competitors because we are private labeled is we have much more control within the process,” explains Brian Kenny, Director of Broaster Food Operations. “The specs that we write up are very strict with a very narrow lead way within them versus what I call the broadliner quality (or chopped and formed options). It’s a way to manufacture the product as fast as possible to get as much out as possible.”
Broaster’s process is more dialed in and runs slower than other processes. “We constantly grade our process, bringing in samples from our manufacturing partners that our quality team checks,” says Kenny. “They go through all of the measurements, weigh the product, check the color, and conduct a list of stringent tests to create restaurant quality food.”
An operator who invests in Broaster’s frozen product line is assured of a consistent quality product they can serve their customers.
Broaster frozen chicken products are all-natural, so there is slight variation in sizing within the spec, but they’re not uniform like chopped and formed products, which can drift in terms of quality.
Decreased Waste and Prep Time
Another benefit of Broaster’s frozen food items is the decreased amounts
of waste and reduction in prep time.
Fresh chicken products require a lot of preparation steps, including draining, cleaning, and trimming the chicken. With frozen products, the overall execution is more straightforward because the operator can grab what they need from the freezer and throw it in the fryer. After all, it’s already coated and marinated.
Frozen products also do not require a lot of counter space compared to fresh products, which helps save on a kitchen’s overall real estate.
Finally, the shelf-life of frozen products is around 12 months, compared to fresh chicken, which lasts between 14 and 18 days depending on the refrigeration.
Increase Safety and Convenience
Frozen food products have increased safety and convenience because you do not have the intricacies or complexities associated with handling raw chicken. It is not required but highly recommended that any establishment handling raw food has ServeSafe certified employees.
This certification verifies that someone on the team or person in charge has sufficient food safety knowledge and won’t cross-contaminate which could potentially lead to a foodborne illness. Once the fresh chicken is prepped, there needs to be a process for cleaning and sanitation.
Frozen food options are all set to go as operators need them.
Cost Savings and Availability
The decreases in waste and prep time paired with the increases in safety and convenience result in significant savings for food service owners. The labor required to prepare raw products is significantly reduced, saving overall costs.
“An average store that’s going from fresh to frozen saves around 25% in labor,” says Kenny. “It really depends on the velocity and volume of the store.”
With the current costs of chicken, supply chain issues, and all the extra labor needed for fresh versus frozen, frozen options will be a better option.
“We started our frozen food line nearly 30 years ago as our Frozen MRB (marinated raw breaded) chicken line to help our customers who didn’t have fresh product available,” says Kenny. “Since then, we’ve added several other products, including mozzarella sticks, potato wedges and slices, cheese nuggets, handheld options, and a variety of seafood products.”
For those interested in our frozen products, you don’t have to be a trademark operator to buy them. You can get them from your local broadliner or contact us for a rep near you.
#BetterBeBroaster
There’s not much a little Broasted Chicken can’t fix. 🍗😉
Craving it now? Find a Genuine Broaster Chicken® location near you: https://broaster.com/store-locator/
Aug 20
Happy National Potato Day!🥔🤎
There`s no better way to celebrate than with our new Farm Style Wedges. Crispy on the outside, fluffy on the inside, and packed with homestyle flavor, they`re the perfect side dish for any menu.
Whether served alongside Genuine Broaster Chicken® or featured on their own, these wedges are sure to become a customer favorite. 🙌✨
Aug 19
Celebrating Our August Work Anniversaries! 🎉
This month, we`re recognizing several team members who are celebrating work anniversaries at Broaster Company. Their hard work, dedication, and contributions help make Broaster what it is today, and we`re grateful to have them on our team.
👏 Sean Spors – Engineering Tech – 12 Years
👏 Chris Klapper – Service Support Tech – 13 Years
👏 Brad Kotarba – Welder – 1 Year
👏 Terry Basye – Final Tester – 9 Years
👏 Mark Krueger – VP of Finance – 8 Years
Thank you for your commitment, expertise, and the positive impact you make every day. We appreciate everything you do and are proud to celebrate these milestones with you! 🎊🏆
Join us in congratulating Sean, Chris, Brad, Terry, and Mark on their work anniversaries! 👏🎉
Aug 17
This or That? 🌶️🍗
Are you sticking with the classic favorite, or turning up the heat with a little Nashville Hot flavor?
Cast your vote below!
Aug 14
Throwing it back to the 2026 @nationalrestaurantshow ! 🎥🍗
Chef Ken chatted with @calibbqmedia about Broaster Equipment and some of the delicious food items we showcased at the show. From equipment to menu solutions, the conversation highlights how Broaster Company helps operators serve quality food with confidence.
A big thank you to @calibbqmedia for creating this video and helping share our story!
And next up… the NACS Show! 🎉 Join us October 7–9 in Las Vegas and come visit us at Booth C4875. We’d love to see you there!
Aug 13
Myth vs. Fact
❌ Myth: Pressure frying makes food greasy.
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying.
By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption.
More flavor. That`s the power of pressure frying. 🔥🍗
Aug 11
A leader who helped shape Broaster Company into what it is today. 🤝⭐
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.
Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Aug 10
Sweet corn season is here, which means it`s the perfect time for fresh menu inspiration.🔥🌽✨
Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that`s crispy, flavorful, and perfect for summer.
With Broaster Equipment, the menu possibilities are endless.
Aug 8
They say admitting it is the first step…
but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
Aug 6
What makes Genuine Broaster Chicken® different?🍗
It starts with a process that`s been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It`s this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.
That`s why there`s only one Genuine Broaster Chicken. 🙌
Aug 5
Not your typical smoker.🤤🔥🥩
The Smokaroma® Pressure Smoker helps operators create flavorful smoked menu items with less time and less hands-on labor than traditional smoking methods.
✅ Smoke up to 45 lbs. of ribs in under 90 minutes
✅ Hot smoke or cold smoke
✅ Reduce product shrinkage by up to 40%
✅ No basting, turning, or constant monitoring
From ribs and brisket to cheese and vegetables, the Smokaroma Pressure Smoker gives operators more ways to add unique smoked flavors to their menu. 🍖🧀🌽
Aug 3
Operator Spotlight: The Block Food + Drink🤩🧋🐾
Looking for the perfect spot to enjoy Genuine Broaster Chicken with friends, family, and even your four-legged companion? The Block Food + Drink in St. Louis Park is a local favorite, serving up upscale bar food, 36 taps, boozy shakes, and a year-round Pawtio, plus a famous dog menu for your pups.
When it comes to Genuine Broaster Chicken, guests can dig into a whole bird, half bird, or their popular 12-Piece Broasted Feast. Crispy, juicy, and pressure-fried to perfection every time. 🍗
📍 7007 Walker St, Saint Louis Park, MN 55426
Whether you`re stopping in for dinner, drinks, or a meal with your pup, @theblockslp is a must-visit destination in the Twin Cities area.
Jul 31
The secret isn’t complicated: Prep. Cook. Serve. 🍗✨
Become a Genuine Broaster Chicken® Trademark Operator today and give customers a reason to keep coming back.
Jul 30
It`s National Chicken Wing Day!🤤 🙌
Whether you`re a flats fan or a drums fan, one thing we can all agree on is that a perfectly cooked wing is hard to beat.
Team Flats or Team Drums? Let us know below 👇
Jul 29
We`re Hiring at Broaster Company!📢
We`re growing our team at our Beloit, Wisconsin headquarters and currently have openings for:
🔹 Food Safety & Quality Assurance Specialist
🔹 Grinder/Polisher
Ready to join a company with a passion for quality, innovation, and great food?
Visit our careers page to learn more and apply.
www.broaster.com/careers
Jul 27
peak life experience🍽️🤩🍗
You haven’t lived until you’ve had Genuine Broaster Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator
Jul 23