How to Start a Food Truck with Broaster Company
As the saying goes, “the only constant…is change.” For the food truck industry, changes in consumer preferences have spurred on this free-wheelin’ business model to become a $1-billion industry (that’s billion with a “b”).
Particularly popular with Millennials, who love to order delicious, specialty foods that fit into their budgets and on-the-go lifestyles, food trucks are one of the best-performing segments in food services, according to IBISworld reports.
But as appealing as food trucks are for consumers, what’s in it for entrepreneurs and how does someone start a food truck business, anyway? We’re glad you asked…
The Appeal of Food Truck Ownership for Entrepreneurs
Overall, there are plenty of benefits to starting your own food truck, from low startup costs to tax advantages and more.
Low Startup Costs
In an article by Forbes Magazine, it’s estimated that the average food truck business’s startup costs will reasonably be in the range of $70,000 to $80,000.
This may seem like a lot at first glance, but if you compare it to a small brick-and-mortar quick-service restaurant…food trucks definitely have the advantage.
Mobility
The ability to pick up your business and go is incredibly valuable, especially as you’re getting your food truck business up and running.
During times of economic recession (or pandemic when sit-down restaurants are shuttered), the mobility of operating a food truck allows you to experiment in order to find peak demand times/locations.
Tax Advantages
Owning a mobile restaurant has a wide variety of tax-deductible expenses as well – ranging from purchasing new equipment, managing business costs like insurance or association membership dues, or keeping track of vehicle/travel expenses.

Get Your Food Truck Business Off the Ground with Broaster
Eager to get your food truck up and running? Start by becoming a licensed Broaster operator. Our turnkey food programs help you find the right cooking equipment, customize your food menu, and provide additional support where you need it most.
1) Purchase the Right Cooking Equipment
Broaster provides two primary categories of food service equipment that are ideal for food trucks.
The first is our Broaster 1600 or 1800 model pressure fryers, which come in electric or gas. These state-of-the-art fryers are smaller, compact, yet extremely versatile, so you can save precious kitchen space while utilizing the equipment for a variety of food products.
The second is our Smokaroma pressure smokers, which also have a small footprint. Combining modern pressure frying and smoking technology, our electric smokers can smoke up to 45 lbs. of ribs in under 90-minutes.
2) Select Your Menu Items
There are plenty of delicious Broaster food items to consider as you begin customizing the menu for your food truck, but we’re only going to highlight the most popular to get you started.
Broasted Chicken – this continues to be one of the fastest-growing items you can offer on your menu. Everyone loves a classic and our genuine broasted chicken is certainly that.
Chicken Tenders – another fast-growing item is our Broaster chicken tenders due to their portable format and quick cook times. For a tasty tweak on this chicken staple, opt for our spicy chicken tenders as well.- BBQ/Smoked Meats – with signature recipes and equipment training, Broaster can help you smoke bone-in chicken, ribs, pork shoulder – you name it – to perfection. Choose items from our branded menu program or private label seasonings and rubs to serve your customers authentic, mouthwatering, smoked entrees without the long wait times.
3) Get Branded Signage, Packaging, & Support
As an added bonus, we also support our Broaster operators with branded signage, menu boards with pricing recommendations, to-go packaging, equipment training, and other services. At Broaster Company, we are your one-source solution to all your food service needs.
Ready to Get Your Food Truck Rolling?
Broaster Company has been helping quick-service food establishments get started and stay profitable for decades by catering our turnkey, trademark food programs to your needs as a business owner.
Broaster is a valuable partner in helping you select, fry, and serve mouthwatering broasted chicken or smoked meats that’ll keep customers coming back time and time again.
Want to learn more about becoming an operator? Contact Broaster today!
#BetterBeBroaster
It’s almost that time of the year again and we’re super excited! 👏🏼
The 2025 @nationalrestaurantshow is only a couple months away and we can’t wait to see you all there. Join us and be part of the largest gathering of foodservice professionals in the Western hemisphere!
📍 Chicago, Illinois
📆 May 17 - 20, 2025
⭐️ Booth #4062
More information 🔜
#BetterBeBroaster #GenuineBroasterChicken #NationalRestaurantShow #2025NationalRestaurantShow
Mar 11

Wondering what you can cook some delicious Boneless Buffalo Wings in? How about in a Broaster 1600 Pressure Fryer? 🤗
The Broaster 1600 PF is the smallest footprint, most cost-effective medium-capacity pressure fryer we have available.
Special Features:
🔺Fast and productive – specifically designed for high volume production
🔺Unique Pressure Activated Cover Locking Mechanism – quick closing & opening single action sealing including a pressure- activated cover locking mechanism for safety and ease of use
🔺Proven round cooking well design – engineered for more uniform heat distribution, durability, & efficiency
🔺Large capacity provides more room for product, minimizes sticking, & produces quality food
🔺Easy to operate – SmartTouch™ full color touch screen with easy to navigate tab menu
🔺Unique Auto Comp™ feature – automatically adjusts cooking time to accommodate for varying sizes and temperatures of loads.
🔺Automatic cook cycle counter
🔺Built-in filter system
🔺Touch screen controller option now standard
Check out more of our equipment here 👉 https://broaster.com/equipment-categories/
#BetterBeBroaster
Mar 10

Happy National Employee Appreciation Day!
Today and everyday, we are very grateful for every single person that’s part of our Broaster Team. Broaster Company appreciates all of the hard work and dedication that everyone puts into their work. We wouldn’t be the great company that we are today, without YOU!
Thank you! 😊
#GenuineBroasterChicken #BetterBeBroaster #employeeappreciation
Mar 7

In honor of National Frozen Food Day, we’d like to tell you a little more about our Frozen Food Line! 👏🏼
Broaster Foods offers you the finest quality marinated and breaded frozen chicken prepared by the same company that brought you world famous Genuine Broaster Chicken®.
Always cut directly from the breast, marinated and breaded, par-fried then frozen for quick and easy preparation at your establishment, you won’t find any formed or pressed chicken products in the Broaster Foods portfolio.
Our frozen food portfolio offers a full line of appetizers, seafood, side items & many other products!
What are your top 3 favorite food items from our Frozen Food Line? Let us know in the comments! 👇
#BetterBeBroaster #GenuineBroasterChicken #NationalFrozenFoodDay
Mar 6

Daylight Savings is right around the corner. Don’t forget to spring your clocks forward on March 9th! ⏰
#BetterBeBroaster #GenuineBroasterChicken #daylightsavings
Mar 5

Popcorn Chicken tastes better when it’s cooked in our Broaster Ventless Fryer VF-3! And that’s the truth! 🔥
Model VF-3 ventless fryer includes round cooking well that can cook 3 pounds of product per load. Built-in fire suppression system and HEPA and charcoal air filter qualify the VF3 to operate without a hood in most municipalities.
Ventless Fryer VF-3 Features:
🔺Easy to operate – SmartTouchTM Touch screen controller features a large, full color, touch screen display with easy to navigate menu and ability to pre-program up to 100 menu items.
🔺Unique Auto-CompTM – automatically adjusts cooking time to accommodate for varying sizes and temperatures of loads.
🔺Space-Saving design for back-counter operation.
🔺Easy to clean – all interior components are easily removed and dishwasher safe.
🔺Proven round cooking well design – engineered for more uniform heat distribution, durability, and efficiency; no cold spots or corners.
🔺Auto-Lift ensures consistent product output by automatically lowering the cooking basket at the beginning of the cook cycle and raising the basket at the end.
DM us for a quote today!
#BetterBeBroaster
Mar 4

Looking for a classic Wisconsin supper club with a great bar and great service? Then you’ll want to check out Marty’s Place North in Arbor Vitae, WI.
They have an incredible menu with very delicious choices. Walleye lunch meal, Fettuccini Alfredo, ribs, pork chops, Genuine Broaster Chicken, fish fry… We know! 😍
Thank you for being a Genuine Broaster Chicken Operator! 😁
#GenuineBroasterChicken #BetterBeBroaster
Mar 3

#FAQFryDay: How can Broaster help my business?
The #ChickenExperts know!
👇
Because Genuine Broaster Chicken’s product is tender, and juicy. Pressure fried chicken cooks faster with less oil absorption and a longer hold time. Genuine Broaster Chicken has pressure fryers and menu options to fit your business’ goals.
DM us to learn more about the benefits of pressure frying your chicken, our different Food Programs, how to expand your C-Store menu, and more!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Feb 28

Should I get Genuine Broaster Chicken for lunch today?
…Uhh that’s a no brainer! 💯
#GenuineBroasterChicken #BetterBeBroaster
Feb 27

This week’s Operator Spotlight goes to The Village Squire Restaurants! 💯
We guarantee they offer anything you’re craving! Gyros, burgers, steaks, Genuine Broaster Chicken platters, seafood, ribs, pasta? They got it!
The Village Squire has multiple locations in the state of Illinois, so if you ever find yourself in Crystal Lake, Dundee, McHenry, or South Elgin make sure to give them a visit and enjoy some delicious food and drinks! 😎
#GenuineBroasterChicken #BetterBeBroaster
Feb 26

@thenafemshow is open & the place to be today! 💯
Be sure to check out the What`s Hot! What`s Cool! area to see the latest innovations in foodservice equipment & supplies.
#GenuineBroasterChicken #GenuineBroasterChicken #NAFEMShow #NAFEM2025
Feb 26

We`re at the @thenafemshow featuring our new E-Series 24 Pressure Fryer 🔥
The show is hopping, be sure to check us out at booth #3128!
#GenuineBroasterChicken #BetterBeBroaster #nafemshow #nafem2025
Feb 26

Genuine Broaster Chicken is always on our mind! 🤯
#BetterBeBroaster #GenuineBroasterChicken
Feb 25

What’s better than regular chicken sandwiches? Spicy chicken sandwiches! 😍
And, Broaster has the perfect Spicy Chicken Fillets just for you!
Our Spicy Chicken Fillets are made from tender, delicious 100% breast fillet. We never form, chop, extrude or process our chicken products, we cut these fillets directly from the breast and provide only the best cuts as fillets.
Spicy Chicken Fillets are made with our proprietary ingredients & are frozen, and ready to cook in our Broaster Pressure Fryers or Ventless Fryers.
These spicy fillets have the mild kick consumers crave! They’re carried at most Broadliner Distributors.
Visit our website to find a Broadliner Distributor near you! 💯
#BetterBeBroaster #GenuineBroasterChicken
Feb 24

#FAQFryDay: Can Broaster help me add items to my restaurant menu?
The #ChickenExperts know!
👇
Yes, Broaster Company has a full line of equipment which is used in conjunction with our marinades and coatings to make high quality menu items that customers come back for again and again.
We have a complete line of Marinades and Coatings that are used to create countless options. Make the most tender and juicy pork chops using Ribite Marinade and Magic Coating. Create your own Hot Wings night using the Hot Marinade and Crispy Cajun Coating. Get creative and expand your menu using your Broaster Pressure Fryer. Try your Friday Night Fish Fry with our Fish Batter.
Variety helps keep your menu fresh and customers coming back to try other Signature Menu Items!
Get in contact with us today! 💯
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Feb 21

Looking for a sports bar that covers all of your favorite sports AND offers the juiciest Genuine Broaster Chicken? 🏀🏈⚾️
Ida’s Sports Bar & Grill is the spot just for you!
From their mouthwatering burgers & wings, to delicious appetizers & soups, to Genuine Broaster Chicken, their menu has something for everyone. And don`t forget about their famous Friday Fish Fry and daily specials!
📍Wisconsin Rapids, WI
Shout out to Ida’s Sports Bar & Grill for being a Genuine Broaster Chicken Operator!
#GenuineBroasterChicken #BetterBeBroaster
Feb 20
