How to Start a Food Truck with Broaster Company
As the saying goes, “the only constant…is change.” For the food truck industry, changes in consumer preferences have spurred on this free-wheelin’ business model to become a $1-billion industry (that’s billion with a “b”).
Particularly popular with Millennials, who love to order delicious, specialty foods that fit into their budgets and on-the-go lifestyles, food trucks are one of the best-performing segments in food services, according to IBISworld reports.
But as appealing as food trucks are for consumers, what’s in it for entrepreneurs and how does someone start a food truck business, anyway? We’re glad you asked…
The Appeal of Food Truck Ownership for Entrepreneurs
Overall, there are plenty of benefits to starting your own food truck, from low startup costs to tax advantages and more.
Low Startup Costs
In an article by Forbes Magazine, it’s estimated that the average food truck business’s startup costs will reasonably be in the range of $70,000 to $80,000.
This may seem like a lot at first glance, but if you compare it to a small brick-and-mortar quick-service restaurant…food trucks definitely have the advantage.
Mobility
The ability to pick up your business and go is incredibly valuable, especially as you’re getting your food truck business up and running.
During times of economic recession (or pandemic when sit-down restaurants are shuttered), the mobility of operating a food truck allows you to experiment in order to find peak demand times/locations.
Tax Advantages
Owning a mobile restaurant has a wide variety of tax-deductible expenses as well – ranging from purchasing new equipment, managing business costs like insurance or association membership dues, or keeping track of vehicle/travel expenses.
Get Your Food Truck Business Off the Ground with Broaster
Eager to get your food truck up and running? Start by becoming a licensed Broaster operator. Our turnkey food programs help you find the right cooking equipment, customize your food menu, and provide additional support where you need it most.
1) Purchase the Right Cooking Equipment
Broaster provides two primary categories of food service equipment that are ideal for food trucks.
The first is our Broaster 1600 or 1800 model pressure fryers, which come in electric or gas. These state-of-the-art fryers are smaller, compact, yet extremely versatile, so you can save precious kitchen space while utilizing the equipment for a variety of food products.
The second is our Smokaroma pressure smokers, which also have a small footprint. Combining modern pressure frying and smoking technology, our electric smokers can smoke up to 45 lbs. of ribs in under 90-minutes.
2) Select Your Menu Items
There are plenty of delicious Broaster food items to consider as you begin customizing the menu for your food truck, but we’re only going to highlight the most popular to get you started.
Broasted Chicken – this continues to be one of the fastest-growing items you can offer on your menu. Everyone loves a classic and our genuine broasted chicken is certainly that.
Chicken Tenders – another fast-growing item is our Broaster chicken tenders due to their portable format and quick cook times. For a tasty tweak on this chicken staple, opt for our spicy chicken tenders as well.- BBQ/Smoked Meats – with signature recipes and equipment training, Broaster can help you smoke bone-in chicken, ribs, pork shoulder – you name it – to perfection. Choose items from our branded menu program or private label seasonings and rubs to serve your customers authentic, mouthwatering, smoked entrees without the long wait times.
3) Get Branded Signage, Packaging, & Support
As an added bonus, we also support our Broaster operators with branded signage, menu boards with pricing recommendations, to-go packaging, equipment training, and other services. At Broaster Company, we are your one-source solution to all your food service needs.
Ready to Get Your Food Truck Rolling?
Broaster Company has been helping quick-service food establishments get started and stay profitable for decades by catering our turnkey, trademark food programs to your needs as a business owner.
Broaster is a valuable partner in helping you select, fry, and serve mouthwatering broasted chicken or smoked meats that’ll keep customers coming back time and time again.
Want to learn more about becoming an operator? Contact Broaster today!
#BetterBeBroaster
The Broaster crew is serving up hot and delicious samples at the CoreMark, Iowa, show today. Broaster Foods ready to cook poultry products are made using whole muscle breast meat along with Broaster`s proprietary marinades and coatings. Visit them at Booth #642
@nebraskamccdist
@tsbldistributingmn
@midwestequipmentco
Apr 9
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1
This week we’re in Kearney, Nebraska at the Cash-Wa Show alongside our distributor McCormack Distributing! 🙌
We love getting to connect with operators to talk through our products and equipment, and helping them find the right solutions to fit their needs. #BetterBeBroaster
Mar 31
We’re hitting the road this week to @midwestequipmentco for their Open House and you don`t want to miss it!
We’re talking about everything that makes menus stand out: Genuine Broaster Chicken®, Broaster Express®, Pressure Frying, Smokaroma®, and more. Come experience the difference firsthand.
📍 2511 Cassens Drive, Fenton, MO
🗓 Sunday, March 29 – Tuesday, March 31
⏰ 8 AM – 5 PM
Stop by and let’s talk about how to take your food program to the next level. #BetterBeBroaster #BroasterFoods #GenuineBroasterChicken #PressureFrying #Smokaroma
Mar 30
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu
⚙️ Efficient Equipment
🛢️ High-Quality Cooking Oils
📦 Branded Packaging
👕 Branded Apparel
🌟 National Brand Recognition
📢 Marketing Support
👨🍳 On-site Training
🚫 No Fees. No Royalties. No Franchise Contract.
📍 Store Locator & Website Support
Boost your business with Broaster Express® ✨ Learn more at broaster.com
Mar 27
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)
Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
Mar 26
This week`s Operator Spotlight goes to Hack`s Pub in Milltown, Wisconsin! ✨
They dedicate their entire Sunday to a Genuine Broaster Chicken special 🍗😋 Not only that, but they offer a full menu of your favorite appetizers, salads, burgers, pizza, and so many other delicious options! 👏
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster #GenuineBroasterChicken
Mar 25
We`re here at Booth #2802 for the @barandrestaurantexpo in Las Vegas, Nevada! Stop by to see our VF-3 #VentlessFryer in action and get a taste of some #BroasterFoods
#BetterBeBroaster #BarandRestaurantExpo
Mar 24
It’s #NationalCornDogDay 🎉
There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
Mar 21
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!
Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 19
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We`ve got you covered.
Which of these wings are you adding to your menu? 🍗
Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Mar 11
✨ Operator Spotlight! ✨
This week’s spotlight goes to Lakeshore Family Restaurant in Wautoma, Wisconsin! They`re serving up tons of breakfast items 🍳 Mexican favorites🌮 Italian food🍝 Steak 🥩 and our favorite, #GenuineBroasterChicken! 🍗 There`s something for everyone on this menu!
Thank you for being a loyal Genuine Broaster Chicken Operator! #BetterBeBroaster
Mar 9
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋
Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Mar 6