How to Start a Food Truck with Broaster Company
As the saying goes, “the only constant…is change.” For the food truck industry, changes in consumer preferences have spurred on this free-wheelin’ business model to become a $1-billion industry (that’s billion with a “b”).
Particularly popular with Millennials, who love to order delicious, specialty foods that fit into their budgets and on-the-go lifestyles, food trucks are one of the best-performing segments in food services, according to IBISworld reports.
But as appealing as food trucks are for consumers, what’s in it for entrepreneurs and how does someone start a food truck business, anyway? We’re glad you asked…
The Appeal of Food Truck Ownership for Entrepreneurs
Overall, there are plenty of benefits to starting your own food truck, from low startup costs to tax advantages and more.
Low Startup Costs
In an article by Forbes Magazine, it’s estimated that the average food truck business’s startup costs will reasonably be in the range of $70,000 to $80,000.
This may seem like a lot at first glance, but if you compare it to a small brick-and-mortar quick-service restaurant…food trucks definitely have the advantage.
Mobility
The ability to pick up your business and go is incredibly valuable, especially as you’re getting your food truck business up and running.
During times of economic recession (or pandemic when sit-down restaurants are shuttered), the mobility of operating a food truck allows you to experiment in order to find peak demand times/locations.
Tax Advantages
Owning a mobile restaurant has a wide variety of tax-deductible expenses as well – ranging from purchasing new equipment, managing business costs like insurance or association membership dues, or keeping track of vehicle/travel expenses.
Get Your Food Truck Business Off the Ground with Broaster
Eager to get your food truck up and running? Start by becoming a licensed Broaster operator. Our turnkey food programs help you find the right cooking equipment, customize your food menu, and provide additional support where you need it most.
1) Purchase the Right Cooking Equipment
Broaster provides two primary categories of food service equipment that are ideal for food trucks.
The first is our Broaster 1600 or 1800 model pressure fryers, which come in electric or gas. These state-of-the-art fryers are smaller, compact, yet extremely versatile, so you can save precious kitchen space while utilizing the equipment for a variety of food products.
The second is our Smokaroma pressure smokers, which also have a small footprint. Combining modern pressure frying and smoking technology, our electric smokers can smoke up to 45 lbs. of ribs in under 90-minutes.
2) Select Your Menu Items
There are plenty of delicious Broaster food items to consider as you begin customizing the menu for your food truck, but we’re only going to highlight the most popular to get you started.
Broasted Chicken – this continues to be one of the fastest-growing items you can offer on your menu. Everyone loves a classic and our genuine broasted chicken is certainly that.
Chicken Tenders – another fast-growing item is our Broaster chicken tenders due to their portable format and quick cook times. For a tasty tweak on this chicken staple, opt for our spicy chicken tenders as well.- BBQ/Smoked Meats – with signature recipes and equipment training, Broaster can help you smoke bone-in chicken, ribs, pork shoulder – you name it – to perfection. Choose items from our branded menu program or private label seasonings and rubs to serve your customers authentic, mouthwatering, smoked entrees without the long wait times.
3) Get Branded Signage, Packaging, & Support
As an added bonus, we also support our Broaster operators with branded signage, menu boards with pricing recommendations, to-go packaging, equipment training, and other services. At Broaster Company, we are your one-source solution to all your food service needs.
Ready to Get Your Food Truck Rolling?
Broaster Company has been helping quick-service food establishments get started and stay profitable for decades by catering our turnkey, trademark food programs to your needs as a business owner.
Broaster is a valuable partner in helping you select, fry, and serve mouthwatering broasted chicken or smoked meats that’ll keep customers coming back time and time again.
Want to learn more about becoming an operator? Contact Broaster today!
#BetterBeBroaster
From a single patented pressure fryer to thousands of operators globally, Broaster Company’s legacy continues to grow.
We went from a Wisconsin invention to a worldwide foodservice staple.
#BetterBeBroaster #BeloitWI #BroasterHistory #GenuineBroasterChicken #PressureFryer
May 29
Happy #NationalHamburgerDay! ⚡🍔 The fastest way to a perfect burger? The Instant Burger.
No flipping. No guesswork. Just hot, juicy burgers in seconds. The Instant Burger is the quickest way ever to keep up with demand and never miss a sale. When speed meets consistency, your kitchen becomes a profit machine. 💰
Less wait time. More orders. Bigger returns.
👉 Ready to speed up your kitchen and cash in? Let’s make it happen. Visit broaster.com to get started!
#BetterBeBroaster #NationalHamburgerDay
May 28
What an incredible 4 days at the National Restaurant Association Show! 🍗
We served over 2 tons of chicken, showcased live demos, connected with incredible operators, and had the opportunity to meet with so many valued clients and partners. Thank you to everyone who stopped by our booth—we loved sharing what makes Genuine Broaster Chicken® stand out.
Already looking forward to next year! 👏
May 27
This week`s ✨ Operator Spotlight ✨ goes to Richmaid Restaurant in Lodi, California!
Richmaid Restaurant is an iconic dining destination that you just can`t help but love. This restaurant has that old school charm with a delicious menu, including Genuine Broaster Chicken! 🍗 This is a really special spot, be sure to give them a visit!
Thank you for being a loyal #GenuineBroasterChicken operator! ♥️ #BetterBeBroaster
May 26
Remember and Honor this Memorial Day 🇺🇸
May 25
We are taking it back to 1979 ⏪ for another piece of our #BroasterHistory that you might not know about.
Broaster/Alco purchases the rights to manufacture and sell the Clark Broiler, a countertop plugin electric radiant broiler unit. ⚡ #BetterBeBroaster
May 22
Our smallest unit can still get the job done right! This is our Broaster 1600 Pressure Fryer 💪
This is our smallest footprint, most cost-effective medium-capacity pressure fryer available. Compact, reliable and easy to use, this unit uses only 3.2 square feet of floorspace under the hood.
Contact your local distributor to learn more!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
@laneequipment
May 21
Our team is gearing up for the National Restaurant Association Show starting this weekend in Chicago, IL!
Will you be there? Stop by Booth #3801 and schedule a demo with us🍗 #2026RestaurantShow
May 14
We hear today is National Eat Whatever You Want Day so… we`re obviously eating Genuine Broaster Chicken! 🍴🍗
Today is the perfect day for you to grab some, too. Visit broaster.com to find a store near you! #NationalEatWhateverYouWantDay #BetterBeBroaster #GenuineBroasterChicken
May 11
Our Smokaroma Pressure Smoker is a fan favorite nationwide 🔥
Get that rich, juicy smoked flavor in a fraction of the time while also reducing shrink by up to 40% and saving space with its compact footprint.
Ready to see it in action? Contact your local distributor to schedule a demo or get yours today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
@laneequipment
May 5
Today we`re heading back to 1977, a big move for Broaster! 🏡
After outgrowing our Rockton, Illinois facility, we leveled up and relocated all operations to a brand-new, 56,000 sq. ft. headquarters on 3 acres in Beloit, Wisconsin. #BroasterHistory #BetterBeBroaster
May 4
Chicago, we’re ready! 🍴 The @nationalrestaurantshow is THIS MONTH! 🤩
We are so excited to be back at Booth #3801 serving up all our Broaster favorites and showcasing our top quality equipment. 🍗✨
Schedule a private demo with us today! Visit us online at broaster.com
May 1
Regular or Spicy? Why choose when you can have both 🔥
Our Breaded Chicken Fillets are made from tender, 100% whole breast fillet - never formed, chopped, or processed. Just premium cuts, done right. 🍗
Now available nationwide through @dotfoodsofficial
Apr 30
This week’s Operator Spotlight goes to The Inn Restaurant and Bar in Cedar Rapids, Iowa ⭐️
From Genuine Broaster Chicken to pizza, Friday night fish fry, and calzones...there’s something delicious for everyone on the menu! 🙌
If you’re in the area, stop by and give them a try. Thanks for being a Genuine Broaster Chicken operator! 🍗 #BetterBeBroaster
Apr 28
Meet the Broaster® 2400 🔥
This machine is built for high-demand operations that need speed, consistency, and serious output. With the capacity to cook up to 64 pieces of fresh bone-in chicken in as little as 11 minutes, this pressure fryer keeps your rush moving and your customers coming back.
More product. Faster service. Bigger sales. 🍗💥 Learn more from your local distributor:
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Apr 27
Genuine Broaster Chicken has been a staple in supper clubs, bars, convenience stores, grocery stores, food trucks, colleges & universities, and more! For over 65 years, we’ve delivered a proven fried chicken solution operators trust 🍗✨
Adding a chicken program to your location is a big decision, but we`re here to make that decision easy. Visit us online at broaster.com to get started!
Apr 24