How to Start a Food Truck with Broaster Company
As the saying goes, “the only constant…is change.” For the food truck industry, changes in consumer preferences have spurred on this free-wheelin’ business model to become a $1-billion industry (that’s billion with a “b”).
Particularly popular with Millennials, who love to order delicious, specialty foods that fit into their budgets and on-the-go lifestyles, food trucks are one of the best-performing segments in food services, according to IBISworld reports.
But as appealing as food trucks are for consumers, what’s in it for entrepreneurs and how does someone start a food truck business, anyway? We’re glad you asked…
The Appeal of Food Truck Ownership for Entrepreneurs
Overall, there are plenty of benefits to starting your own food truck, from low startup costs to tax advantages and more.
Low Startup Costs
In an article by Forbes Magazine, it’s estimated that the average food truck business’s startup costs will reasonably be in the range of $70,000 to $80,000.
This may seem like a lot at first glance, but if you compare it to a small brick-and-mortar quick-service restaurant…food trucks definitely have the advantage.
Mobility
The ability to pick up your business and go is incredibly valuable, especially as you’re getting your food truck business up and running.
During times of economic recession (or pandemic when sit-down restaurants are shuttered), the mobility of operating a food truck allows you to experiment in order to find peak demand times/locations.
Tax Advantages
Owning a mobile restaurant has a wide variety of tax-deductible expenses as well – ranging from purchasing new equipment, managing business costs like insurance or association membership dues, or keeping track of vehicle/travel expenses.
Get Your Food Truck Business Off the Ground with Broaster
Eager to get your food truck up and running? Start by becoming a licensed Broaster operator. Our turnkey food programs help you find the right cooking equipment, customize your food menu, and provide additional support where you need it most.
1) Purchase the Right Cooking Equipment
Broaster provides two primary categories of food service equipment that are ideal for food trucks.
The first is our Broaster 1600 or 1800 model pressure fryers, which come in electric or gas. These state-of-the-art fryers are smaller, compact, yet extremely versatile, so you can save precious kitchen space while utilizing the equipment for a variety of food products.
The second is our Smokaroma pressure smokers, which also have a small footprint. Combining modern pressure frying and smoking technology, our electric smokers can smoke up to 45 lbs. of ribs in under 90-minutes.
2) Select Your Menu Items
There are plenty of delicious Broaster food items to consider as you begin customizing the menu for your food truck, but we’re only going to highlight the most popular to get you started.
Broasted Chicken – this continues to be one of the fastest-growing items you can offer on your menu. Everyone loves a classic and our genuine broasted chicken is certainly that.
Chicken Tenders – another fast-growing item is our Broaster chicken tenders due to their portable format and quick cook times. For a tasty tweak on this chicken staple, opt for our spicy chicken tenders as well.- BBQ/Smoked Meats – with signature recipes and equipment training, Broaster can help you smoke bone-in chicken, ribs, pork shoulder – you name it – to perfection. Choose items from our branded menu program or private label seasonings and rubs to serve your customers authentic, mouthwatering, smoked entrees without the long wait times.
3) Get Branded Signage, Packaging, & Support
As an added bonus, we also support our Broaster operators with branded signage, menu boards with pricing recommendations, to-go packaging, equipment training, and other services. At Broaster Company, we are your one-source solution to all your food service needs.
Ready to Get Your Food Truck Rolling?
Broaster Company has been helping quick-service food establishments get started and stay profitable for decades by catering our turnkey, trademark food programs to your needs as a business owner.
Broaster is a valuable partner in helping you select, fry, and serve mouthwatering broasted chicken or smoked meats that’ll keep customers coming back time and time again.
Want to learn more about becoming an operator? Contact Broaster today!
#BetterBeBroaster
We`re Hiring at Broaster Company!📢
We`re growing our team at our Beloit, Wisconsin headquarters and currently have openings for:
🔹 Food Safety & Quality Assurance Specialist
🔹 Grinder/Polisher
🔹 Ingredient Mixing Team Lead
Ready to join a company with a passion for quality, innovation, and great food?
Visit our careers page to learn more and apply.
www.broaster.com/careers
Jul 27
Enjoy a great meal. Support an even greater cause.🍗❤️
Join the @wayzatalegion for the 2nd Annual Cancer Chicken Dinner Fundraiser on Friday, July 31, benefiting the Randy Shaver Cancer Research & Community Fund. Enjoy a great Broasted Chicken meal, raffles, a silent auction, and an evening dedicated to supporting cancer research and patient care in Minnesota.
$20 per person includes:
• All-you-can-eat broasted chicken dinner
• Baked potato, house-made coleslaw & dinner roll
• Entry into prize giveaway drawings
📅 Friday, July 31
⏰ Dinner served 5:30–8:30 PM
Every ticket helps make a difference. Grab yours today and help support an incredible cause:
https://donorbox.org/events/945517/steps/choose_tickets
Jul 24
peak life experience🍽️🤩🍗
You haven’t lived until you’ve had Genuine Broaster Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator
Jul 23
From fryer to plate, crispy never looked so good. 🥔🍟
Made from premium Idaho potatoes and coated in a savory pepper seasoning, our Savory Crunch Wedges deliver a crispy bite every time. Quick to cook and built to hold, they`re the perfect side for any busy operation.
Ready to add some crunch to your menu?
Jul 22
The perfect pair does exist.🌶️🥤
Nashville Hot Tenders with just the right amount of heat, paired with an ice-cold, crispy coke for the ultimate flavor combo. 🍗🔥
Who else is craving this duo?
Jul 21
A landmark of Broaster Company. 🏗️🤝
In 1997, ground was broken on what would become our administration and training facility. Today, nearly three decades later, this building remains the heart of our operations.✨💡
It`s home to our administrative team and our training kitchen, where operators from around the world come to learn the Broaster process firsthand. This facility stands as a reminder of our ongoing commitment to quality, training, and customer success.
Jul 18
Congratulations to our CEO Excellence Award Winners, Ron Kollasch and @sonjavaliulis ! 🏆🎉
The CEO Excellence Award recognizes team members who consistently go above and beyond their everyday responsibilities, making a meaningful impact on the success of Broaster Company. These individuals embody what we call being "On the Roof", going the extra mile, stepping up when needed, and contributing to the betterment of the company in exceptional ways.
👏 Ron Kollasch, Service Manager
👏 Sonja Valiulis, Food Scientist
Thank you both for your dedication, leadership, and commitment to excellence. Your hard work does not go unnoticed, and we are proud to celebrate your achievements!
Jul 16
The vision? 🙌🏻👀
A box full of Genuine Broaster Chicken🤩🍗
Jul 15
Some combinations just belong together. 🐔🥔
Crispy, juicy Genuine Broaster Chicken Tenders paired with our golden Savory Crunch Wedges creates a combo customers know and love. From the first bite to the last, it`s a meal that keeps them coming back for more.
Jul 14
Why do operators choose pressure frying? 🍗
✔️ More tender, juicy, and flavorful food
✔️ Less oil absorption and reduced overall oil usage
✔️ Greater food production per machine for a better return on investment
Broaster Pressure Fryers are designed to help operators deliver quality, consistency, and efficiency with every cook cycle.
That`s the power of pressure frying.
Jul 12
Turn up the heat with our Nashville Hot Mozzarella Sticks! 🔥🌶️🧀
Made with our signature Nashville Hot Dust seasoning, these crispy, cheesy mozzarella sticks deliver the perfect balance of bold flavor and satisfying crunch. They`re the ultimate appetizer, snack, or shareable side and the perfect new menu item to spice things up.
Ready to bring the heat to your menu? Contact your Broaster representative today to learn more!
Jul 10
Not to influence your next menu special, but… 👀✨
🌽 Pressure Fried Mexican Street Corn
🥔 Savory Crunch Wedge Nachos
With Broaster Foods & Equipment, the menu possibilities are endless. 🙌🏻
Ready to elevate your menu? Contact us today to learn more about our food programs!
Jul 9
Celebrating 2 Years with Broaster! 🎉🐔🥳
Today we`re recognizing TJ and thanking him for two years of dedication, teamwork, and commitment to our customers and fellow employees.
When asked about his favorite memory at Broaster, TJ reflected on the incredible teamwork that goes into meeting customer needs:
"My favorite memory so far is the teamwork put in to meet customer requests on time! We really pull together to take care of our customers."
And his favorite part of the job?
"Being a contributor within the organization and helping others succeed in what they do. When one of us succeeds, we all succeed." #OnTheRoof
TJ`s team-first attitude and willingness to support those around him embody what makes Broaster special. Thank you for all you do, TJ. We appreciate your contributions and are excited to celebrate this milestone with you!
Join us in congratulating TJ on his 2-year anniversary!🌟👏
Jul 8
National Fried Chicken Day calls for the best. 🍗
For generations, Genuine Broaster Chicken has delivered the crispy texture, juicy flavor, and quality that customers keep coming back for. Today, we’re celebrating the chicken that started it all.
Happy National Fried Chicken Day from Broaster Company!
Jul 6
Happy Fourth of July from Broaster Company!❤️🤍💙
Today, we’re celebrating freedom, family, and the food that brings people together. Whether you’re gathering for a backyard barbecue, community event, or holiday meal, we’re honored to be part of your tradition.
To find where you can purchase Genuine Broaster Chicken, use our store locator: https://broaster.com/store-locator/
Wishing you a safe and happy Independence Day filled with great food and great company!
Jul 4
"There`s nothing better than a trip to the lake and some crispy Broaster Chicken." 🌊☀️🏖️
Operator Spotlight: @thelodgesouthhaven – South Haven, Michigan
Since 1940, The Lodge has been a staple in South Haven. Originally known as The Curve Inn, the restaurant was purchased by its current owners in 2019 and completely renovated before reopening in 2021. While the space was transformed, their commitment to serving Genuine Broaster Chicken® never changed.
Today, The Lodge is a scratch kitchen in the heart of Michigan`s blueberry country, serving homemade favorites alongside hand-breaded Genuine Broaster Chicken. They put a local twist on their menu with favorites like the Spicy Blueberry Chicken Sandwich. Their love for Broaster Chicken runs so deep that they even top their famous Loaded Lodge Bloody Mary with a Genuine Broaster Chicken tender. The combination of tradition, local flavor, and quality ingredients has made them a destination for both locals and visitors alike.
📍 10336 Blue Star Memorial Highway, South Haven, MI 49090
🌐 www.thelodgesouthhavenmi.com
Next time you`re visiting Southwest Michigan, stop in and experience a South Haven tradition for yourself.
Jul 2