Rock County Smokehouse: Get Great BBQ All Day Without It Taking All Day

At the intersection of trusted commercial cooking equipment and the ongoing trend of smoked BBQ products sits Rock County Smokehouse – Broaster Company’s most recently launched branded food concept, introduced in 2019.
Rock County Smokehouse is an all-inclusive, turnkey, trademarked food program (created for convenience) that features real, wood-smoked meats and pressure smoking equipment that cooks in a third of the time of a conventional smoker.
With over 65 years of providing premium cooking equipment, signature menu items, and knowledgeable operator training/support, Broaster is the perfect partner for anyone looking to serve up the best BBQ in town all day long…without it taking all day long.
But…why BBQ? Let’s dig into the details.
Start Satisfying BBQ Hungry Customers & Gain a Competitive Edge
We know from recent BBQ consumption trends that the category as a whole has grown steadily over the last several years…with the growth of select BBQ chicken products rising over 30% in that time frame.
This falls right in-line with what we already know about trends in food service as a whole: at the moment, chicken rules the roost! Your hungry customers simply can’t get enough of it.
But what’s even more interesting about the increasing demand for smoked meats slathered in BBQ sauce is that not many convenience stores or quick-service restaurants are currently serving it.
This provides a significant sales opportunity for your business and can be a great differentiator between you and your close competitors.
The Right Equipment Makes All the Difference
You always smell great BBQ before you see it. The aroma is sweet, smokey, and begs customers to come inside to grab some grub.
You just can’t get that same effect from meat that comes out of a bag or tray (which is the primary way to attempt to serve BBQ products in a convenience environment), but that proves the importance of smoking meat and serving it fresh all the more.
It’s essential to providing a great customer experience that will leave them wanting more and cause a return visit.
But for most c-stores and quick-service restaurants, smoking meat is a major time, space, and labor commitment, and that’s why we created the Smokaroma pressure smoker – a truly unique piece of commercial kitchen smoking equipment that provides a practical solution to this challenge.
Our pressure smoker combines the modern scientific method of pressure cooking with real wood smoking to deliver juicy, flavorful food in a fraction of the time it would take a traditional wood smoker.
The Smokaroma offers a small footprint, reduces shrinkage by up to 40%, and provides the power to smoke up to 45-lbs of ribs in just 90 minutes!
Whether you need a single Smokaroma, multiple, or additional ancillary equipment like retail merchandisers and back-of-house holding cabinets, Broaster can be your full-service partner when you become a trademarked Rock County Smokehouse Operator.
The Rock County Smokehouse BBQ Menu
So now that you’ve got your cooking equipment, let’s talk menu items! Rock County Smokehouse offers all your tried and true BBQ favorites plus all the fixins’.
Let’s start with the fresh, wood-smoked meats seasoned to perfection with our proprietary rub of blended spices:
- Baby Back or Spare Ribs
- Pulled Pork
- Tender, Juicy Beef Brisket
- Smoked BBQ Chicken (either on-the-bone or pulled)
- Variety of Other Specialty Meats
You can also pair these up with Broaster Signature sides:
- Signature Baked Beans
- Signature Coleslaw
- Signature Mac ‘n Cheese
- Smoked Potatoes
- Potato Salad
If you just felt a rumble in your stomach…don’t worry – that’s normal. It happens all the time – especially when you share this tasty menu with your customers.
Get Up & Running Fast
Alright, we’ve tortured you enough with all the BBQ menu stuff, so let’s switch gears and talk logistics. Rock County Smokehouse really is a turnkey food concept, and that extends beyond just what your customers will see, smell, and taste.
On top of providing a fantastic ready-to-serve menu and one-of-a-kind pressure smoking equipment, Rock County Smokehouse operators also receive over 65 years of Broaster’s food service expertise and training to get you up and running quickly.
Unlike traditional BBQ joints, your c-store or quick-service restaurant doesn’t need a professional smokemaster. Why? Because when you partner with Broaster, we’ll help train you and your cook staff to ensure anyone you choose can use our intuitive Smokaroma pressure smoker to cook up mouthwatering smoked meats and deliver them hot and fresh to your customers every time.
You also won’t need to budget money and space for a big trailer or outdoor awning. With Rock County Smokehouse, you can skip all those extras and opt for a compact but powerful cooking appliance (only 5 sq. ft. of floor space required), so you can easily add one or more appliances to your back-of-house without a hitch.
Become a Rock County Smokehouse Operator
With thousands of licensed operators worldwide, Broaster Company is the industry leader in branded food concepts.
From famous Genuine Broaster Chicken to convenient Broaster Express — and now versatile Rock County Smokehouse — our all-inclusive programs strengthen our operators’ businesses and fuel both short and long-term profitability.
And the best part? All our programs come without the franchise fees, so you keep all your own profits.
Want to learn more about how to become a Rock County Smokehouse operator and all of the requirements? Feel free to reach out online today!
Contact Us Today
#BetterBeBroaster
Everything you need. All in one program.
✔️ Premium products
✔️ Trusted equipment
✔️ Powerful branding
Broaster Express® is your shortcut to satisfied customers and increased sales.
Let’s get started. 👉 https://ow.ly/zwGC50WivNp
Jul 8

Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
Jul 6

From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗
#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Jul 4

Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.
✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean
Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!
#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Jul 3

Golden. Crispy. Irresistible. 🍤
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!
✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle
Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com
#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
Jul 2

"I am starving for Broaster Chicken" We are, too, buddy… We are, too. #BetterBeBroaster
Jul 1

Where do you get your Broaster Chicken fix? 🍗
Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌
#BetterBeBroaster #BroasterChicken
Jun 29

#FAQFRYday 💬 "How much does your equipment cost?"
Great question! 💡 Pricing can vary based on your setup, needs, and location — so the best way to get an accurate quote is by connecting with your local distributor.
Ready to get started? We’ll point you in the right direction 👉 Visit Broaster.com/distribution
Jun 27

Our friend from Youtube says, "The chicken was juicy and the skin was flavorful."
Now we`re hungry for Genuine Broaster Chicken 😋
Jun 24

#NationalOnionRingDay calls for something crispy, golden, and unforgettable! 🧅
Let’s talk about one of our fan-favorite frozen picks — Broaster’s Beer Battered Onion Rings 🍺✨
Made with whole, sweet Spanish onion slices (never processed or extruded!), these rings are packed with bold flavor and crave-worthy crunch your customers will love bite after bite.
Now available nationwide through @dotfoodsofficial
Jun 22

#FAQFRYday 🍗💡 "Why is my chicken coming out too dark?"
If your chicken’s looking a little too golden… it might be your oil! 🔍
👨🍳 Pro Tip: It’s probably time to filter or replace your oil. Regular oil maintenance keeps your pressure fryer in top shape and your chicken perfectly crispy every time.
✅ Clean oil = Better taste, better color, better results!
Jun 20

Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu – Serve great food fast!
⚙️ Efficient Equipment – Get cooking with ease and speed.
🛢️ High-Quality Cooking Oils – Better taste, better consistency.
📦 Branded Packaging – Looks as good as it tastes!
👕 Branded Apparel – Dress the part, serve with pride.
🌟 National Brand Recognition – Trusted nationwide.
📢 Marketing Support – We help drive traffic to your store!
👨🍳 On-site Training – Master your kitchen with our expert help.
🚫 No Fees. No Royalties. No Franchise Contract. – Just pure profit potential!
📍 Store Locator & Website Support – Be found, be chosen, be loved.
✨ Boost your business with Broaster Express® ✨ Learn more online at Broaster.com/trademark-food-programs
Jun 18

🌟 Operator Spotlight Time! 🌟
Say hello to @nicksquorum in downtown Omaha, NE — where classic supper club vibes meet modern-day deliciousness!
From tableside Roasted Prime Rib with Yorkshire pudding (yes, please 😍) to a daily fish fry featuring crispy beer-battered cod, they’re serving up comfort food dreams with a gourmet twist. And don’t even get us started on that lobster mac & cheese and double-baked stuffed potatoes… pure indulgence. ✨
Big thanks to Nick’s Quorum for being a Genuine Broaster Chicken Operator ❤️ #BetterBeBroaster
Jun 17

Happy Father’s Day to all the dads out there! Whether you’re manning the grill or enjoying some well-deserved pressure-fried chicken, here’s to a day full of flavor and appreciation. #BetterBeBroaster
Jun 15

#FAQFRYday How long does it take to smoke ribs in the #Smokaroma? LESS THAN AN HOUR! Yeah, you heard that right. With our pressure smoking technique, you will have the juiciest, flavor packed ribs in about 45 minutes.
Learn more online at broaster.com/equipment/smokaroma
Jun 13

Check out how @thelodgesouthhaven took our Genuine Broaster Chicken tenders 🍗 and turned it into an interesting, delicious appetizer! They start by skewering Genuine Broaster Chicken tenders with their sweet Belgium waffles. 🧇 Then, the dish is drizzled with farm-fresh blueberry jam. 🫐 It is served with 100% pure Michigan maple syrup for dipping.
We love to see how you use your own creativity with our #GenuineBroasterChicken!
Jun 12
