Something to Broast
There’s chicken. And there’s great chicken.
Then There’s Genuine Broaster Chicken®.
An out-of-this-world, crispy, memorable, mouthful of meaty, juicy chicken—an incomparable flavor that customers won’t forget—that’s how we want our chicken to be remembered. And so do you.
WHAT IS Genuine Broaster Chicken?
It’s broasted, of course. This is our proprietary method of pressure frying to perfection, the best-tasting chicken that will keep customers coming back. It’s how you make your operation stand out from everywhere else. Prepared with the freshest available chicken, our house-made marinades and coatings and our own cooking process, there is no way Genuine Broaster Chicken can be replicated (but many others will try). It simply can’t be done.
What is pressure frying? A cooking method in a pressurized environment that:
Speeds the Cooking Process
Retains Moisture and Flavor
Uses Less Cooking Oil
Delivers a crispy, light coating without being too crunchy
What are you waiting for?
Our Story
Our trusted, iconic brand has been around for more than 70 years. In 1954 L.A.M. Phelan, a brilliant inventor and innovator, used his vast knowledge of pressure cooking and deep frying to combine them into one single cooking appliance and changed the chicken game. The Broaster® was born. Wisconsin Supper Clubs quickly realized the potential of quicker and tastier method to cook chicken, and the company grew. By the 1990s, we had introduced our full line-up of frozen foods to help operators expand their menus. And today, we offer everything from branded food programs to marinades and coatings to the pressure and ventless fryers that make our chicken stand apart. That’s how the Broaster Company became known for one-of-a-kind chicken that can’t be replicated.
Watch VideoDon’t Take Our Word
Hear what the operators have to Broast about.
“The chicken speaks for itself. The equipment is solid, you know they last for years.”
-Bill Konstanopoulos, Owner of Bill’s Place
See what Broaster means for your business
Curious about Broasting?
Reach out, and we’ll get back to you.
#BetterBeBroaster
There`s a new pressure fryer in town - Meet the ES24E! 🎉 Our E-Series Pressure Fryer now comes in Electric. All the same features as our award-winning gas unit, this piece of equipment cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space. 🍗💥
Learn more at broaster.com or get connected with your local distributor.
Sep 18
#NationalChickenMonth Chicken showdown: Drumstick or Thigh — what’s your pick? 🍗
Sep 17
🌟 Operator Spotlight 🌟
Say hello to The Little Store in Fennville, Michigan! 🙌 This local favorite has it all—pizza, Genuine Broaster Chicken, sandwiches, ice cream, Italian beefs, and so much more. 🍕🍗🥪🍦
Thanks for serving up the flavor as a proud Genuine Broaster Chicken operator! ❤️ #BetterBeBroaster
Sep 16
It’s a tough choice, but someone’s gotta make it—Sandwich or Tenders? What`s your vote? #NationalChickenMonth
Sep 15
Here at Broaster, we`re torn. Let’s settle this once and for all… 🤔 Are you picking a piece of chicken with dark meat or white meat?
Sep 13
#FAQFRYday: Where can I buy Broaster Equipment or other Broaster Foods items from? 👉 The fastest way is to use our Distributor Locator—just enter your zip code and get instant access to your local Authorized Broaster Distributor + their contact info.
Through your distributor, you can:
✅ Purchase Broaster Equipment
✅ Order Broaster Foods Condiments
✅ Stock up on Broaster Frozen Items
💡 And if they don’t carry frozen products, they’ll connect you with Broadliners in your area. Get started here at broaster.com and click, "Find a Distributor"
Sep 12
This is our secret weapon for consistency and speed—the Broaster 1800. Built for high-volume performance, safety, and ease.
Learn more here: https://ow.ly/P7L250WN3ZB
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
Sep 9
Chicken lovers, it’s decision time! 🍗✨ Are you picking Regular or Spicy chicken?
Our team here at Broaster sides with Regular!
Sep 8
We’re kicking off National Chicken Month with a tough choice… 👀 Are you team Bone in or Boneless?
Sep 5
It’s National Chicken Month 🐔🎉 And honestly… do we ever stop celebrating? 😉
Stay tuned for a month full of chicken “THIS or THAT” fun! 🍗✨
Sep 2
🇺🇸 Happy Labor Day from Broaster Company!
Today, we celebrate the hardworking people who keep kitchens running, customers smiling, and communities thriving. 🍗
From our team to yours — thank you for your dedication, passion, and hustle every day of the year. Whether you’re serving Genuine Broaster Chicken or enjoying some well-deserved time off, we appreciate you! ❤️
Sep 1
🍗 Did you know? Our Broaster Jumbo Popcorn Chicken is made with 100% breast meat, marinated and coated in our signature seasoning for that one-of-a-kind Broaster flavor you can’t get anywhere else.
🔥 Bigger than your average popcorn chicken = more value + more flavor for your customers.
🧊 Frozen & ready to cook, they’re perfect as an appetizer, snack, or paired with a dipping sauce. Oh… and yes, we’ve got Cajun too! 🌶️ Now available nationwide through @dotfoodsofficial.
Aug 31
#FAQFRYday 🍗 Ever wonder what makes a pressure fryer different from an open fryer?
💡 Open Fryer – Invented in the 1800s, it’s the classic “deep fryer” you see at quick-service spots. Food is submerged in hot oil (often in a basket).
💡 Pressure Fryer – Invented in the 1950s, it cooks in a sealed well under pressure (12–14 psi), locking in flavor, moisture, and tenderness.
✅ Why operators love pressure fryers:
- Juicier, more flavorful results 🍗
- Faster cook times ⏱
- Less oil absorption = lighter, less greasy food
- Great for high-volume kitchens that need consistency
Once you taste the difference, there’s no going back.
Aug 29
Say hello to your NEW go-to side: Savory Crunch Potato Wedges 🥔✨ Made for Operators. Craved by Customers.
✔️ Double coated for extra flavor + crunch
✔️ Zesty pepper seasoning
✔️ Consistent Quality from thick-cut Idaho potatoes
✔️ Quick cook + long hold times
✔️ Frozen, ready to cook
Golden, crispy, operator-approved.
👉 Add Savory Crunch Wedges to your menu today! Learn more at broaster.com
Aug 28
Mid-week slump? 🐔 Treat yourself to some Genuine Broaster Chicken… your taste buds will thank you later 😉 #BetterBeBroaster
Use the link in our bio to find our store locator.
Aug 27
🔥 Dip, dunk, or drizzle — our sauces bring the flavor! Choose from:
▪️ Honey Mustard – sweet & tangy
▪️ Buffalo – bold & spicy
▪️ BBQ – smoky & savory
▪️ Ranch – creamy & classic
Which one’s your go-to? 👇
Aug 25
