Food Programs
With over 65 years of experience and thousands of licensed operators worldwide, no one understands the needs of operators better than Broaster Company. From Genuine Broaster Chicken® to the easy and convenient Broaster Express® Program, and the recently launched Rock County Smokehouse, Broaster Company offers branded food concepts that increase customer traffic and generate bigger profits.
Genuine Broaster Chicken
This is truly one-of-a-kind chicken. And the only one that delivers memorable meal experiences for customers. It’s Genuine Broaster Chicken®, and it’s been a trusted iconic brand for more than 65 years. Genuine Broaster Chicken is prepared with the freshest available chicken, proprietary ingredients and our own unique cooking process. It’s pressure fried in a patented Broaster Pressure Fryer. The end result is an amazing aroma and incomparable taste that chicken lovers crave. A taste beyond expectation. It’s the taste of chicken perfected and the only one that can truly be called Genuine Broaster Chicken.
Broaster Express
For convenience store owners, Broaster Express is a top choice to meet your foodservice needs. It’s the perfect meal or snack satisfaction for people on the go. The Broaster Express® Branded Food Program features our exclusive Broaster Ventless Fryers or our Broaster Pressure Fryers, delicious top-quality, ready-to-cook Broaster Foods®, unique flavor profiles and nationally recognized branding. We also offer a full line of appetizers and dipping sauces. It’s an unbeatable line-up of grab ‘n’ go deliciousness that will keep customers coming back again and again.
Rock County Smokehouse
Now you can feature a variety of fresh meats from ribs to pulled pork to tender and juicy brisket. Seasoned to perfection with a proprietary rub of blended spices. Smoked in-house to satisfy all the senses. And topped with the scrumptious sauces customers love. Bring the great taste of delicious, real wood-smoked BBQ to your customers. Create your own neighborhood smokehouse with our turnkey Rock County Smokehouse.
#BetterBeBroaster
Need a fast food solution that works as hard as you do—right from the start? 👀 🍔
From plug-in to serving customers, it’s designed for grab-and-go environments, tight spaces, and peak-hour rushes. No hood. No flipping. No mess. Just two perfectly cooked burgers in under a minute—every time.
Whether you’re launching a new menu, adding a high-margin item, or keeping lines moving, Instant Burger® makes it easy to serve hot, fresh burgers fast—even with minimal staff.
Big flavor. Small footprint. Serious speed. #BetterBeBroaster #InstantBurger #ConvenienceStore
Jan 30
Got plans for the big game? We’ve been busy in the kitchen testing out crave-worthy chicken wing recipes—so you don’t have to. 🍗🏈
Stay tuned for a new video next week with Chef Ken, breaking down all the wing varieties you can add to your menu and win on game day.
Jan 29
Chef Ken is in the kitchen making Broaster`s twist on a Canadian favorite, Poutine! 😋
Ingredients:
🥔 Savory Crunch Potato Wedge (Item #96425)
🧀 Battered Cheddar Curds (Item #96324)
🍽️ Top with Gravy
🌿 Garnish with Parsley
That`s it! Grab these items from your local distributor. Give it a try and let us know what you think. #BetterBeBroaster
Jan 27
We get asked all the time, “What IS Broaster Chicken?” Well, we go way back. 👇
Broaster Company started with one simple idea — make better fried chicken, faster. 🍗 In 1953, inventor L.A.M. Phelan combined a pressure cooker and a deep fryer into one revolutionary machine. That invention became the very first Broaster Pressure Fryer — and changed the game forever.
#BetterBeBroaster #BroasterHistory #GenuineBroasterChicken #WisconsinInnovation #PressureFryer
Jan 26
This week’s Operator Spotlight goes to Pop’s Uptown Supper Club in Antioch, IL! 💯
Where warm hospitality meets uptown charm, Pop’s delivers Supper Club classics with a fresh twist. From hearty sandwiches and comforting pastas to perfectly cooked steaks and seafood straight from the wood-fired grill, every dish is made to impress. 🔥🍽️ Of course, you can`t forget to also order the Broasted Chicken! 🍗
Pop’s Uptown Supper Club is the perfect place to sit back, savor great food, and enjoy a true Supper Club experience. 😎 Thank you for being a Genuine Broaster Chicken operator!
#OperatorSpotlight #PopsUptownSupperClub #SupperClubClassics #AntiochIL #BetterBeBroaster
Jan 22
Meet our Smokaroma, the game-changing smoker you`ve been waiting for! 🔥
At Broaster, we know that great smoked food drives customers back again and again — but waiting half a day for a traditional pit isn’t always an option. That’s where the Smokaroma Pressure Smoker steps in: a compact powerhouse that delivers real smokehouse flavor in a fraction of the time.
Imagine smoking up to 45 lbs of ribs in under 90 minutes — juicy, tender, and full of flavor — without constant watching, turning, or basting. That’s efficient smoking that boosts kitchen productivity and keeps your customers asking for more. 🔥🍖 Request a quote from your local distributor today!
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@taylornewengland
@smokendudesbbq
Jan 20
It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Jan 16
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn`t lie 🧀
Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!
Now available nationwide through Dot Foods.
#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Jan 15
Stock up on flavor! 😋
Our ready-to-cook Broaster Foods® are top-quality and crave-worthy — from classic chicken to bold, unique flavor profiles. Perfect for busy customers, perfect for your bottom line.
➡️ Learn more about our ready-to-cook food lineup at broaster.com
#BetterBeBroaster #FrozenFavorites #ReadyToCook #ConvenienceDoneRight #BroasterExpress
Jan 14
New year, same great equipment! Our 1800 Pressure Fryer is our most popular model, offering the best combination of production capacity & space efficiency! The built-in oil filtration makes filtering safe and easy, and it can cook up to 40 pieces of fresh, bone-in chicken in as little as 10 minutes.
🔥Designed for max space efficiency
🔥18” in overall width
🔥Available in gas or electric models
🔥Touch screen controller option now standard
Contact your local distributor today to get yours! #BetterBeBroaster
Jan 12
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨
Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.
In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗
Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.
Welcome to the team, Lance! 🎉
Jan 8
Operator Spotlight! ✨
This week’s spotlight goes to Reinbeck Country Food in Reinbeck, Iowa — a local grocery store with a full-service deli packed with quality meats and delicious prepared foods. Inside, you’ll find all kinds of goodies, including Genuine Broaster Chicken and Broaster Express products, made fresh for customers who want great taste and convenience.
If you’re ever traveling through Iowa, be sure to stop in and check them out! 🔥
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jan 6
It starts with a rush. Lunch crowd building. Dinner just around the corner. 🕒🔥
You need something that cooks fast, holds strong, and keeps customers coming back.
Enter our Broaster Foods Boneless Buffalo Wings. Made from 100% breast meat, marinated for flavor, and coated in our proprietary breading—every piece fries up moist, crispy, and crave-worthy. Bigger-than-average portions mean better plate coverage and better value.
From c-stores and bars to restaurants and arenas, these wings fit any operation:
✔️ Easy to prep
✔️ Consistent results
✔️ Great quality product
Now available nationwide through @dotfoodsofficial
Jan 5
Happy New Year from Broaster Company! ✨
Jan 1
We’re grateful for everything 2025 has brought — the challenges, the wins, and everything in between. ❤️
A huge thank you to our distributors, operators, families, and friends for being part of our journey.
One thing’s for sure… in 2026, we want to eat more Genuine Broaster Chicken! 🐔 #BetterBeBroaster
Dec 31
Last week, our team came together to spread some holiday cheer ♥️🎄
We sponsored a family for Christmas this year. Our team raised a grand total of $1,247! ✨
Because of our team’s generosity, we were able to fulfill every item on our sponsored family’s wishlist and get additional gifts for The Salvation Army 🎁
We are so proud of our team who came together to make this season brighter for a family in our community.
Dec 16
