What is Broaster? Part 3
Creator of marketable, high-quality food programs
Broaster Company understands it takes more than great food to build a successful foodservice business. Success hinges on quality, consistency and operational efficiency.
“Our objective is to provide a complete turnkey solution to help meet a particular operator’s needs,” says Greg West, Broaster Company’s senior vice president of marketing and food innovation. “Our turnkey solutions are particularly well-suited to those looking to add a high-quality hot food menu platform to an existing restaurant, convenience store, grocery store, food truck, snack shop, etc.”
Genuine Broaster Chicken. 
Years ago, being in the fried chicken business meant offering that classic 8-piece, bone-in chicken product. Today, a chicken menu can also include wings, tenders, nuggets and sandwiches, along with a focused scope of popular sides like biscuits, mac-n-cheese and potato wedges. All of these items fall under the flagship Genuine Broaster Chicken brand that is geared toward restaurants. Considering all of the chicken types, not to mention the various rubs and marinades and sauces, a restaurant can add a diverse chicken offering to its menu quite efficiently.
As part of the GBC program, an operator can choose a Broaster Equipment pressure fryer based on the volume of chicken they anticipate producing. Accessory equipment such as prep stations, hold cabinets and dump tables are also part of the program, as are a variety of carryout packaging and point-of-sale merchandising systems.
Broaster Express.
This program is similar to the GBC program, but is tailored toward the convenience store channel where kitchen space is often limited. While larger operations can choose a higher-capacity Broaster Equipment pressure fryer, many convenience stores opt for a tabletop ventless fryer. Merchandising systems are also tailored toward convenience stores.
Rock County Smokehouse.
This is Broaster Company’s turnkey solution that allows operators to get into the BBQ business. At the heart of this program is the company’s innovative Smokaroma that pressure-cooks and wood-smokes a variety of meats in a fraction of the time of traditional slow-cooking methods. Rock County Smokehouse also leverages a collection of unique rubs and sauces to create a one-of-a-kind BBQ offering. Merchandising tools and apparel are also part of the program, as well as additional advertising and training support.
All the support without all the extra costs
With all of these branded, turnkey food programs from Broaster Company, operators reap all the benefits of a traditional franchising operation — without having to pay all of those typical franchising fees like annual renewals and royalty fees.
To capitalize on one of Broaster Company’s trademarked food programs, operators just need to adhere to some basic policies in order to maintain product quality and brand integrity in their respective markets:
- Utilize the appropriate Broaster Equipment tied to the program
- Utilize the proprietary Broaster Foods components
- Utilize the appropriate merchandising equipment, packaging and signage
Pretty simple, really. And besides, these programs have been carefully developed to set operators up for quick and lasting success in the foodservice business.
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#BetterBeBroaster
This is our secret weapon for consistency and speed—the Broaster 1800. Built for high-volume performance, safety, and ease.
Learn more here: https://ow.ly/P7L250WN3ZB
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Sep 9
Chicken lovers, it’s decision time! 🍗✨ Are you picking Regular or Spicy chicken?
Our team here at Broaster sides with Regular!
Sep 8
We’re kicking off National Chicken Month with a tough choice… 👀 Are you team Bone in or Boneless?
Sep 5
It’s National Chicken Month 🐔🎉 And honestly… do we ever stop celebrating? 😉
Stay tuned for a month full of chicken “THIS or THAT” fun! 🍗✨
Sep 2
🇺🇸 Happy Labor Day from Broaster Company!
Today, we celebrate the hardworking people who keep kitchens running, customers smiling, and communities thriving. 🍗
From our team to yours — thank you for your dedication, passion, and hustle every day of the year. Whether you’re serving Genuine Broaster Chicken or enjoying some well-deserved time off, we appreciate you! ❤️
Sep 1
🍗 Did you know? Our Broaster Jumbo Popcorn Chicken is made with 100% breast meat, marinated and coated in our signature seasoning for that one-of-a-kind Broaster flavor you can’t get anywhere else.
🔥 Bigger than your average popcorn chicken = more value + more flavor for your customers.
🧊 Frozen & ready to cook, they’re perfect as an appetizer, snack, or paired with a dipping sauce. Oh… and yes, we’ve got Cajun too! 🌶️ Now available nationwide through @dotfoodsofficial.
Aug 31
#FAQFRYday 🍗 Ever wonder what makes a pressure fryer different from an open fryer?
💡 Open Fryer – Invented in the 1800s, it’s the classic “deep fryer” you see at quick-service spots. Food is submerged in hot oil (often in a basket).
💡 Pressure Fryer – Invented in the 1950s, it cooks in a sealed well under pressure (12–14 psi), locking in flavor, moisture, and tenderness.
✅ Why operators love pressure fryers:
- Juicier, more flavorful results 🍗
- Faster cook times ⏱
- Less oil absorption = lighter, less greasy food
- Great for high-volume kitchens that need consistency
Once you taste the difference, there’s no going back.
Aug 29
Say hello to your NEW go-to side: Savory Crunch Potato Wedges 🥔✨ Made for Operators. Craved by Customers.
✔️ Double coated for extra flavor + crunch
✔️ Zesty pepper seasoning
✔️ Consistent Quality from thick-cut Idaho potatoes
✔️ Quick cook + long hold times
✔️ Frozen, ready to cook
Golden, crispy, operator-approved.
👉 Add Savory Crunch Wedges to your menu today! Learn more at broaster.com
Aug 28
Mid-week slump? 🐔 Treat yourself to some Genuine Broaster Chicken… your taste buds will thank you later 😉 #BetterBeBroaster
Use the link in our bio to find our store locator.
Aug 27
🔥 Dip, dunk, or drizzle — our sauces bring the flavor! Choose from:
▪️ Honey Mustard – sweet & tangy
▪️ Buffalo – bold & spicy
▪️ BBQ – smoky & savory
▪️ Ranch – creamy & classic
Which one’s your go-to? 👇
Aug 25
#FAQFRYday - How is Broaster Company different than other competitors in the market?
We’re your all-in-one foodservice partner—offering everything from premium kitchen equipment to the delicious foods that go with it, plus branded programs and personalized support built for your business.
✔️ Equipment
✔️ Food
✔️ Programs
✔️ Solutions
Everything you need. All in one place. Learn more at broaster.com
Aug 22
It really is that simple… Once you taste Genuine Broaster Chicken, there’s no going back.
Aug 19
✨ Operator Spotlight ✨
@mrchickendearbornhgts 🍗 is THE place to go in Dearborn Heights, MI! They’ve got it all — specials, 🍽️ dinner combos, 🥗 fresh salads, 🥔 sides, and 🥪 sandwiches.
Serving southeastern Michigan for over 50 years, they’re famous for their pressure-cooked Genuine Broaster Chicken! 🎉 We’re so grateful for our partnership ❤️🙌
Aug 18
#FAQFRYday 🤔 “I’m a new Trademark Operator— do you offer any marketing assistance?"
Yes! Our Distributor Portal is loaded with marketing tools so you can hit the ground frying. 🍗🔥
Aug 15
Genuine Broaster Chicken`s version ✨🧡🍗 #taylorswift #genuinebroasterchicken #thelifeofashowgirl #broaster
Aug 13
A little kick, a lot of flavor! 🔥
Our Breaded Jalapeño Peppers are stuffed with smooth cream cheese, coated in gourmet Panko breadcrumbs, and frozen fresh—ready to cook in minutes. Perfect as an appetizer, side, or snack!
Now available nationwide through @dotfoodsofficial
Aug 13
