What is Broaster? Part 3
Creator of marketable, high-quality food programs
Broaster Company understands it takes more than great food to build a successful foodservice business. Success hinges on quality, consistency and operational efficiency.
“Our objective is to provide a complete turnkey solution to help meet a particular operator’s needs,” says Greg West, Broaster Company’s senior vice president of marketing and food innovation. “Our turnkey solutions are particularly well-suited to those looking to add a high-quality hot food menu platform to an existing restaurant, convenience store, grocery store, food truck, snack shop, etc.”
Genuine Broaster Chicken. 
Years ago, being in the fried chicken business meant offering that classic 8-piece, bone-in chicken product. Today, a chicken menu can also include wings, tenders, nuggets and sandwiches, along with a focused scope of popular sides like biscuits, mac-n-cheese and potato wedges. All of these items fall under the flagship Genuine Broaster Chicken brand that is geared toward restaurants. Considering all of the chicken types, not to mention the various rubs and marinades and sauces, a restaurant can add a diverse chicken offering to its menu quite efficiently.
As part of the GBC program, an operator can choose a Broaster Equipment pressure fryer based on the volume of chicken they anticipate producing. Accessory equipment such as prep stations, hold cabinets and dump tables are also part of the program, as are a variety of carryout packaging and point-of-sale merchandising systems.
Broaster Express.
This program is similar to the GBC program, but is tailored toward the convenience store channel where kitchen space is often limited. While larger operations can choose a higher-capacity Broaster Equipment pressure fryer, many convenience stores opt for a tabletop ventless fryer. Merchandising systems are also tailored toward convenience stores.
Rock County Smokehouse.
This is Broaster Company’s turnkey solution that allows operators to get into the BBQ business. At the heart of this program is the company’s innovative Smokaroma that pressure-cooks and wood-smokes a variety of meats in a fraction of the time of traditional slow-cooking methods. Rock County Smokehouse also leverages a collection of unique rubs and sauces to create a one-of-a-kind BBQ offering. Merchandising tools and apparel are also part of the program, as well as additional advertising and training support.
All the support without all the extra costs
With all of these branded, turnkey food programs from Broaster Company, operators reap all the benefits of a traditional franchising operation — without having to pay all of those typical franchising fees like annual renewals and royalty fees.
To capitalize on one of Broaster Company’s trademarked food programs, operators just need to adhere to some basic policies in order to maintain product quality and brand integrity in their respective markets:
- Utilize the appropriate Broaster Equipment tied to the program
- Utilize the proprietary Broaster Foods components
- Utilize the appropriate merchandising equipment, packaging and signage
Pretty simple, really. And besides, these programs have been carefully developed to set operators up for quick and lasting success in the foodservice business.
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#BetterBeBroaster
From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗
#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Jul 4
Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.
✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean
Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!
#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Jul 3
Golden. Crispy. Irresistible. 🍤
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!
✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle
Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com
#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
Jul 2
"I am starving for Broaster Chicken" We are, too, buddy… We are, too. #BetterBeBroaster
Jul 1
Where do you get your Broaster Chicken fix? 🍗
Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌
#BetterBeBroaster #BroasterChicken
Jun 29
#FAQFRYday 💬 "How much does your equipment cost?"
Great question! 💡 Pricing can vary based on your setup, needs, and location — so the best way to get an accurate quote is by connecting with your local distributor.
Ready to get started? We’ll point you in the right direction 👉 Visit Broaster.com/distribution
Jun 27
Our friend from Youtube says, "The chicken was juicy and the skin was flavorful."
Now we`re hungry for Genuine Broaster Chicken 😋
Jun 24
#NationalOnionRingDay calls for something crispy, golden, and unforgettable! 🧅
Let’s talk about one of our fan-favorite frozen picks — Broaster’s Beer Battered Onion Rings 🍺✨
Made with whole, sweet Spanish onion slices (never processed or extruded!), these rings are packed with bold flavor and crave-worthy crunch your customers will love bite after bite.
Now available nationwide through @dotfoodsofficial
Jun 22
#FAQFRYday 🍗💡 "Why is my chicken coming out too dark?"
If your chicken’s looking a little too golden… it might be your oil! 🔍
👨🍳 Pro Tip: It’s probably time to filter or replace your oil. Regular oil maintenance keeps your pressure fryer in top shape and your chicken perfectly crispy every time.
✅ Clean oil = Better taste, better color, better results!
Jun 20
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu – Serve great food fast!
⚙️ Efficient Equipment – Get cooking with ease and speed.
🛢️ High-Quality Cooking Oils – Better taste, better consistency.
📦 Branded Packaging – Looks as good as it tastes!
👕 Branded Apparel – Dress the part, serve with pride.
🌟 National Brand Recognition – Trusted nationwide.
📢 Marketing Support – We help drive traffic to your store!
👨🍳 On-site Training – Master your kitchen with our expert help.
🚫 No Fees. No Royalties. No Franchise Contract. – Just pure profit potential!
📍 Store Locator & Website Support – Be found, be chosen, be loved.
✨ Boost your business with Broaster Express® ✨ Learn more online at Broaster.com/trademark-food-programs
Jun 18
🌟 Operator Spotlight Time! 🌟
Say hello to @nicksquorum in downtown Omaha, NE — where classic supper club vibes meet modern-day deliciousness!
From tableside Roasted Prime Rib with Yorkshire pudding (yes, please 😍) to a daily fish fry featuring crispy beer-battered cod, they’re serving up comfort food dreams with a gourmet twist. And don’t even get us started on that lobster mac & cheese and double-baked stuffed potatoes… pure indulgence. ✨
Big thanks to Nick’s Quorum for being a Genuine Broaster Chicken Operator ❤️ #BetterBeBroaster
Jun 17
Happy Father’s Day to all the dads out there! Whether you’re manning the grill or enjoying some well-deserved pressure-fried chicken, here’s to a day full of flavor and appreciation. #BetterBeBroaster
Jun 15
#FAQFRYday How long does it take to smoke ribs in the #Smokaroma? LESS THAN AN HOUR! Yeah, you heard that right. With our pressure smoking technique, you will have the juiciest, flavor packed ribs in about 45 minutes.
Learn more online at broaster.com/equipment/smokaroma
Jun 13
Check out how @thelodgesouthhaven took our Genuine Broaster Chicken tenders 🍗 and turned it into an interesting, delicious appetizer! They start by skewering Genuine Broaster Chicken tenders with their sweet Belgium waffles. 🧇 Then, the dish is drizzled with farm-fresh blueberry jam. 🫐 It is served with 100% pure Michigan maple syrup for dipping.
We love to see how you use your own creativity with our #GenuineBroasterChicken!
Jun 12
What do we hear all the time about our Genuine Broaster Chicken®? BEST. CHICKEN. EVER. What do you think? 😉 #BetterBeBroaster #GenuineBroasterChicken
Jun 10
#FAQFryDay: How do I clean my Broaster Ventless Fryer?
** Allow the unit to cool completely before cleaning or serious burns could occur.
1. Turn power off, disconnect from main power supply & remove access door
2. Remove the food basket & basket lift platform for easy cleaning.
3. Unlatch filter tray & pull tray out with your free hand under the tray & swing tray down 45º. With both hands, pull the tray out towards you.
4. Remove air filter & grease filter from filter tray; set air filter aside so it will not get wet while cleaning other parts. NOTE: The air filter has steam passing through it during the cooking process, let the air filter dry out overnight before reinstalling it into the filter tray.
5. Raise element by placing element arm above element retainer & allow oil to drip from it for a few minutes.
6. Carefully remove cooking pot, pour oil through strainer & filter paper or discard used oil properly. The cooking pot can be cleaned in the sink or dishwasher. When changing oil, soak cooking pot, food basket, & basket lift platform in Broaster’s Cooking Well Cleaner (99500) for a minimum of 15min to a maximum of 12hrs.
7. Remove splash tray for easy cleaning.
8. Wipe element guard & interior of chamber with clean cloth or paper towel to remove any crumbs. Clean walls, floor & ceiling of cooking chamber.
9. Completely clean outside panels with non-abrasive stainless steel cleaner & polish.
10. Product door, food basket, lift platform, cooking pot, filter tray, grease filter, and splash tray can be removed & placed in the dishwasher. If using a dishwasher or soap, you will need to neutralize parts with a vinegar & water solution. *There is no need to neutralize parts when cleaning with Broaster’s Cooking Well Cleaner (99500).
11. Place splash tray & reassembled filter tray back into unit. BE SURE magnet end of grease filter is on the right side of filter tray when in place. Return filtered oil or add fresh oil to Cold Oil Level Line. Replace cooking pot, lower the element into the cooking pot, replace basket lift platform & food basket. Unit is ready to operate.
Jun 6
