What is Broaster? Part 3
Creator of marketable, high-quality food programs
Broaster Company understands it takes more than great food to build a successful foodservice business. Success hinges on quality, consistency and operational efficiency.
“Our objective is to provide a complete turnkey solution to help meet a particular operator’s needs,” says Greg West, Broaster Company’s senior vice president of marketing and food innovation. “Our turnkey solutions are particularly well-suited to those looking to add a high-quality hot food menu platform to an existing restaurant, convenience store, grocery store, food truck, snack shop, etc.”
Genuine Broaster Chicken. 
Years ago, being in the fried chicken business meant offering that classic 8-piece, bone-in chicken product. Today, a chicken menu can also include wings, tenders, nuggets and sandwiches, along with a focused scope of popular sides like biscuits, mac-n-cheese and potato wedges. All of these items fall under the flagship Genuine Broaster Chicken brand that is geared toward restaurants. Considering all of the chicken types, not to mention the various rubs and marinades and sauces, a restaurant can add a diverse chicken offering to its menu quite efficiently.
As part of the GBC program, an operator can choose a Broaster Equipment pressure fryer based on the volume of chicken they anticipate producing. Accessory equipment such as prep stations, hold cabinets and dump tables are also part of the program, as are a variety of carryout packaging and point-of-sale merchandising systems.
Broaster Express.
This program is similar to the GBC program, but is tailored toward the convenience store channel where kitchen space is often limited. While larger operations can choose a higher-capacity Broaster Equipment pressure fryer, many convenience stores opt for a tabletop ventless fryer. Merchandising systems are also tailored toward convenience stores.
Rock County Smokehouse.
This is Broaster Company’s turnkey solution that allows operators to get into the BBQ business. At the heart of this program is the company’s innovative Smokaroma that pressure-cooks and wood-smokes a variety of meats in a fraction of the time of traditional slow-cooking methods. Rock County Smokehouse also leverages a collection of unique rubs and sauces to create a one-of-a-kind BBQ offering. Merchandising tools and apparel are also part of the program, as well as additional advertising and training support.
All the support without all the extra costs
With all of these branded, turnkey food programs from Broaster Company, operators reap all the benefits of a traditional franchising operation — without having to pay all of those typical franchising fees like annual renewals and royalty fees.
To capitalize on one of Broaster Company’s trademarked food programs, operators just need to adhere to some basic policies in order to maintain product quality and brand integrity in their respective markets:
- Utilize the appropriate Broaster Equipment tied to the program
- Utilize the proprietary Broaster Foods components
- Utilize the appropriate merchandising equipment, packaging and signage
Pretty simple, really. And besides, these programs have been carefully developed to set operators up for quick and lasting success in the foodservice business.
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#BetterBeBroaster
Day 3 at the @nationalrestaurantshow 🎉 We are having so much fun talking to everyone & showcasing our chicken & equipment. Stop by & listen in on some of our public demos 🎤 #2025RestaurantShow #BetterBeBroaster #BroastBroastBaby
May 19
Day 2 at the @nationalrestaurantshow 🤩 Visit us at Booth #4062!
May 18
Day 1 of @nationalrestaurantshow we delivered some Genuine Broaster Chicken to our friends at @cocacola ♥️🍗 #BetterBeBroaster #2025RestaurantShow #BroastBroastBaby
May 18
We’re here at the @nationalrestaurantshow at Booth #4062! 🎉🍗 Stop by & visit us!
May 17
Happy National Buttermilk Biscuit Day! 🧈🍞
Flaky, golden, buttery perfection—our buttermilk biscuits are reason enough to celebrate. But pair them with our juicy, crispy, Jumbo Popcorn Chicken? Now that’s a flavor combo worth craving! 🍗💥
May 15
Come see our VF-3 Ventless Fryer in action this weekend at the @nationalrestaurantshow 💥
#2025RestaurantShow #BetterBeBroaster
May 13
Happy Mother`s Day!
Today, we’re celebrating the women who fill our hearts — and our plates — with love. Treat Mom to something crispy, golden, and unforgettable. 🍗💕
Because nothing says "I love you, Mom" like a bucket of her favorite Broasted chicken!
May 11
🎣 Hook your customers with a Friday night favorite!
Our Beer Battered Cod Fillets are made from 100% skinless, boneless, whole muscle wild Alaskan cod—crisped to golden perfection in a rich, flavorful Samuel Adams® ale batter. 🍺🔥
Pair `em with our crispy potato wedges and you`ve got the ultimate fish fry combo that`ll have everyone coming back for seconds. 🙌🐟 Available at a Broadliner Distributor near you! #BetterBeBroaster
May 7
This week’s Operator Spotlight goes to Lucy’s Burgers located in Blaine, MN! 🔥
Lucy’s Burgers specializes in savory handmade burgers (fresh, never frozen), Genuine Broaster Chicken, state fair quality cheese curds, & fresh salads! 🍔
Join them for happy hour, relax by their cozy fireplaces, enjoy a cocktail on their patio, or catch the game with friends. At Lucy`s Burgers, great food and a welcoming atmosphere come together for an unforgettable dining experience. 😎
#BetterBeBroaster #GenuineBroasterChicken
May 6
Who says a piñata has to be filled with candy? 😉 Happy Cinco de Mayo! 🍗🎉
May 5
#FAQFryDay: How do I minimize Fryer downtime?
1. Always use Broaster filtering compounds & follow the recommended filtering procedures set forth in your Operations Manual.
2. Always make sure the filter screen is in place under the filter paper when you reassemble your filter pan.
3. If the pressure valve (small lever on top of Broaster) won’t fully close, the drain valve could be open & clogged. Remove clog with your ramrod & close drain valve.
4. Always keep spare O-rings on hand for cover & filter pan.
5. When filtering & cleaning your Broaster Pressure Fryer, always use the brushes from your Pressure Fryer Accessory Kit. These brushes were specially designed to quickly & easily clean the units. Contact your Local Authorized Distributor if you need replacement heads or brushes.
6. Once a month, verify screws for the probe guard are tight & not missing.
7. Keep copies of instruction sheets & job aides on hand near your equipment to ensure proper procedures are always followed. This is especially important when you have newer employees in the kitchen.
8. NEVER turn the unit on with water &/or cleaning solution in the cooking well. Always unplug your unit & place the cleaning flag on the latch column to alert others that the well is currently being cleaned with water.
9. Always use your handy O-Ring & groove cleaner tool when installing O-Rings or cleaning your groove. This tool was designed to not damage the O-Ring or the groove. If damage occurs to either component, this may cause your unit to not build pressure.
10. Always use OEM (Original Equipment Manufacturers) Components & parts on your Broaster Pressure Fryer. Failure to do so may void your warranty.
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
May 2
Today is a very special day for the Broaster Company—we get to celebrate two dedicated, hard-working, talented individuals for their 30-year anniversaries with us! 🎉
Troy Long and Ron Kollasch have been an important part of our Broaster family for 30 years now. We are so lucky to have them on our team! Drop a comment below to show them some love! 💬👇
May 1
🎩❤️ We had a delightful afternoon hosting the lovely ladies of the @redhatsociety for lunch today! They joined us to learn more about Broaster and enjoyed our famous Genuine Broaster Chicken 🍗 while sharing laughs, stories, and great company.
Apr 30
Who doesn’t love cheese curds? 🧀 Our Battered Cheddar Curds are covered with a light & tasty batter & par-fried to crispy perfection. Our curds are made from real Wisconsin yellow cheddar cheese that simply melts in your mouth. They’re frozen, ready to cook!
You gotta have ‘em! Ask your local Broaster Distributor for availability 👉 https://ow.ly/JwsO50VGkFy
#BetterBeBroaster #GenuineBroasterChicken
Apr 29
Create delicious, smoked foods with the Smokaroma Pressure Smoker! 😍
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create delicious foods. Traditional pits require constant attention, such as turning the food and basting, while the Smokaroma Pressure Smoker eliminates the need for constant labor while producing flavorful results in much less time.
Standard Features:
✨ Fast and easy operation increases productivity.
✨ Requires minimum kitchen space, and casters are standard, making the unit portable.
✨ Pressure smoking reduces shrinkage up to 40% over other methods.
✨ Smoke up to 45 pounds of ribs in under 90 minutes.
Get in contact with us today for a quote! #BetterBeBroaster
Apr 28
#FAQFryDay: Does Genuine Broaster Chicken offer training?
Yes! When you become an operator, you will have access to our training experts along with training materials and our national marketing team! We are here to help you each step of the way.
Apr 25
