What is Broaster? Part 3
Creator of marketable, high-quality food programs
Broaster Company understands it takes more than great food to build a successful foodservice business. Success hinges on quality, consistency and operational efficiency.
“Our objective is to provide a complete turnkey solution to help meet a particular operator’s needs,” says Greg West, Broaster Company’s senior vice president of marketing and food innovation. “Our turnkey solutions are particularly well-suited to those looking to add a high-quality hot food menu platform to an existing restaurant, convenience store, grocery store, food truck, snack shop, etc.”
Genuine Broaster Chicken. 
Years ago, being in the fried chicken business meant offering that classic 8-piece, bone-in chicken product. Today, a chicken menu can also include wings, tenders, nuggets and sandwiches, along with a focused scope of popular sides like biscuits, mac-n-cheese and potato wedges. All of these items fall under the flagship Genuine Broaster Chicken brand that is geared toward restaurants. Considering all of the chicken types, not to mention the various rubs and marinades and sauces, a restaurant can add a diverse chicken offering to its menu quite efficiently.
As part of the GBC program, an operator can choose a Broaster Equipment pressure fryer based on the volume of chicken they anticipate producing. Accessory equipment such as prep stations, hold cabinets and dump tables are also part of the program, as are a variety of carryout packaging and point-of-sale merchandising systems.
Broaster Express.
This program is similar to the GBC program, but is tailored toward the convenience store channel where kitchen space is often limited. While larger operations can choose a higher-capacity Broaster Equipment pressure fryer, many convenience stores opt for a tabletop ventless fryer. Merchandising systems are also tailored toward convenience stores.
Rock County Smokehouse.
This is Broaster Company’s turnkey solution that allows operators to get into the BBQ business. At the heart of this program is the company’s innovative Smokaroma that pressure-cooks and wood-smokes a variety of meats in a fraction of the time of traditional slow-cooking methods. Rock County Smokehouse also leverages a collection of unique rubs and sauces to create a one-of-a-kind BBQ offering. Merchandising tools and apparel are also part of the program, as well as additional advertising and training support.
All the support without all the extra costs
With all of these branded, turnkey food programs from Broaster Company, operators reap all the benefits of a traditional franchising operation — without having to pay all of those typical franchising fees like annual renewals and royalty fees.
To capitalize on one of Broaster Company’s trademarked food programs, operators just need to adhere to some basic policies in order to maintain product quality and brand integrity in their respective markets:
- Utilize the appropriate Broaster Equipment tied to the program
- Utilize the proprietary Broaster Foods components
- Utilize the appropriate merchandising equipment, packaging and signage
Pretty simple, really. And besides, these programs have been carefully developed to set operators up for quick and lasting success in the foodservice business.
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#BetterBeBroaster
This or That? 🌶️🍗
Are you sticking with the classic favorite, or turning up the heat with a little Nashville Hot flavor?
Cast your vote below!
Aug 14
Throwing it back to the 2026 @nationalrestaurantshow ! 🎥🍗
Chef Ken chatted with @calibbqmedia about Broaster Equipment and some of the delicious food items we showcased at the show. From equipment to menu solutions, the conversation highlights how Broaster Company helps operators serve quality food with confidence.
A big thank you to @calibbqmedia for creating this video and helping share our story!
And next up… the NACS Show! 🎉 Join us October 7–9 in Las Vegas and come visit us at Booth C4875. We’d love to see you there!
Aug 13
Myth vs. Fact
❌ Myth: Pressure frying makes food greasy.
✅ Fact: Pressure frying can actually reduce oil absorption compared to traditional frying.
By cooking under pressure, food retains moisture while developing the crispy texture customers love. Less oil absorption.
More flavor. That`s the power of pressure frying. 🔥🍗
Aug 11
A leader who helped shape Broaster Company into what it is today. 🤝⭐
Since becoming President & CEO in 2005, Jay Cipra has helped guide Broaster Company through years of growth, innovation, and success. Building on the foundation established in 1954, Broaster continues to expand its global market presence, strengthen foodservice partnerships, grow relationships with regional and national chain operators, and introduce new products and programs to support operators around the world.
Under Jay’s leadership, Broaster has expanded its equipment portfolio with innovations like the E-Series 24 Pressure Fryer, launched branded food programs including Broaster Express® and Rock County Smokehouse®, and invested in manufacturing automation to support continued growth.
Today, Broaster continues to build on its legacy of quality and innovation. Thank you, Jay, for your leadership, vision, and commitment to helping move the company, and the Broaster Brand, forward. 🍗
Aug 10
Sweet corn season is here, which means it`s the perfect time for fresh menu inspiration.🔥🌽✨
Pressure Fried Mexican Street Corn takes a seasonal staple and turns it into a unique menu feature that`s crispy, flavorful, and perfect for summer.
With Broaster Equipment, the menu possibilities are endless.
Aug 8
They say admitting it is the first step…
but we’d rather say we’re just dedicated to supporting local operators daily. 😋🍗
Aug 6
What makes Genuine Broaster Chicken® different?🍗
It starts with a process that`s been perfected for over 70 years. Genuine Broaster Chicken is prepared using proprietary marinades and coatings, then pressure fried in a Broaster® Pressure Fryer to create the crispy texture and juicy flavor customers know and love. It`s this unique combination of ingredients, equipment, and preparation that makes Genuine Broaster Chicken one of a kind.
That`s why there`s only one Genuine Broaster Chicken. 🙌
Aug 5
Not your typical smoker.🤤🔥🥩
The Smokaroma® Pressure Smoker helps operators create flavorful smoked menu items with less time and less hands-on labor than traditional smoking methods.
✅ Smoke up to 45 lbs. of ribs in under 90 minutes
✅ Hot smoke or cold smoke
✅ Reduce product shrinkage by up to 40%
✅ No basting, turning, or constant monitoring
From ribs and brisket to cheese and vegetables, the Smokaroma Pressure Smoker gives operators more ways to add unique smoked flavors to their menu. 🍖🧀🌽
Aug 3
Operator Spotlight: The Block Food + Drink🤩🧋🐾
Looking for the perfect spot to enjoy Genuine Broaster Chicken with friends, family, and even your four-legged companion? The Block Food + Drink in St. Louis Park is a local favorite, serving up upscale bar food, 36 taps, boozy shakes, and a year-round Pawtio, plus a famous dog menu for your pups.
When it comes to Genuine Broaster Chicken, guests can dig into a whole bird, half bird, or their popular 12-Piece Broasted Feast. Crispy, juicy, and pressure-fried to perfection every time. 🍗
📍 7007 Walker St, Saint Louis Park, MN 55426
Whether you`re stopping in for dinner, drinks, or a meal with your pup, @theblockslp is a must-visit destination in the Twin Cities area.
Jul 31
The secret isn’t complicated: Prep. Cook. Serve. 🍗✨
Become a Genuine Broaster Chicken® Trademark Operator today and give customers a reason to keep coming back.
Jul 30
It`s National Chicken Wing Day!🤤 🙌
Whether you`re a flats fan or a drums fan, one thing we can all agree on is that a perfectly cooked wing is hard to beat.
Team Flats or Team Drums? Let us know below 👇
Jul 29
We`re Hiring at Broaster Company!📢
We`re growing our team at our Beloit, Wisconsin headquarters and currently have openings for:
🔹 Food Safety & Quality Assurance Specialist
🔹 Grinder/Polisher
🔹 Ingredient Mixing Team Lead
Ready to join a company with a passion for quality, innovation, and great food?
Visit our careers page to learn more and apply.
www.broaster.com/careers
Jul 27
peak life experience🍽️🤩🍗
You haven’t lived until you’ve had Genuine Broaster Chicken®. Find your nearest location with our store locator today! broaster.com/store-locator
Jul 23
From fryer to plate, crispy never looked so good. 🥔🍟
Made from premium Idaho potatoes and coated in a savory pepper seasoning, our Savory Crunch Wedges deliver a crispy bite every time. Quick to cook and built to hold, they`re the perfect side for any busy operation.
Ready to add some crunch to your menu?
Jul 22
The perfect pair does exist.🌶️🥤
Nashville Hot Tenders with just the right amount of heat, paired with an ice-cold, crispy coke for the ultimate flavor combo. 🍗🔥
Who else is craving this duo?
Jul 21
A landmark of Broaster Company. 🏗️🤝
In 1997, ground was broken on what would become our administration and training facility. Today, nearly three decades later, this building remains the heart of our operations.✨💡
It`s home to our administrative team and our training kitchen, where operators from around the world come to learn the Broaster process firsthand. This facility stands as a reminder of our ongoing commitment to quality, training, and customer success.
Jul 18
