What is Broaster? Part 3
Creator of marketable, high-quality food programs
Broaster Company understands it takes more than great food to build a successful foodservice business. Success hinges on quality, consistency and operational efficiency.
“Our objective is to provide a complete turnkey solution to help meet a particular operator’s needs,” says Greg West, Broaster Company’s senior vice president of marketing and food innovation. “Our turnkey solutions are particularly well-suited to those looking to add a high-quality hot food menu platform to an existing restaurant, convenience store, grocery store, food truck, snack shop, etc.”
Genuine Broaster Chicken. 
Years ago, being in the fried chicken business meant offering that classic 8-piece, bone-in chicken product. Today, a chicken menu can also include wings, tenders, nuggets and sandwiches, along with a focused scope of popular sides like biscuits, mac-n-cheese and potato wedges. All of these items fall under the flagship Genuine Broaster Chicken brand that is geared toward restaurants. Considering all of the chicken types, not to mention the various rubs and marinades and sauces, a restaurant can add a diverse chicken offering to its menu quite efficiently.
As part of the GBC program, an operator can choose a Broaster Equipment pressure fryer based on the volume of chicken they anticipate producing. Accessory equipment such as prep stations, hold cabinets and dump tables are also part of the program, as are a variety of carryout packaging and point-of-sale merchandising systems.
Broaster Express.
This program is similar to the GBC program, but is tailored toward the convenience store channel where kitchen space is often limited. While larger operations can choose a higher-capacity Broaster Equipment pressure fryer, many convenience stores opt for a tabletop ventless fryer. Merchandising systems are also tailored toward convenience stores.
Rock County Smokehouse.
This is Broaster Company’s turnkey solution that allows operators to get into the BBQ business. At the heart of this program is the company’s innovative Smokaroma that pressure-cooks and wood-smokes a variety of meats in a fraction of the time of traditional slow-cooking methods. Rock County Smokehouse also leverages a collection of unique rubs and sauces to create a one-of-a-kind BBQ offering. Merchandising tools and apparel are also part of the program, as well as additional advertising and training support.
All the support without all the extra costs
With all of these branded, turnkey food programs from Broaster Company, operators reap all the benefits of a traditional franchising operation — without having to pay all of those typical franchising fees like annual renewals and royalty fees.
To capitalize on one of Broaster Company’s trademarked food programs, operators just need to adhere to some basic policies in order to maintain product quality and brand integrity in their respective markets:
- Utilize the appropriate Broaster Equipment tied to the program
- Utilize the proprietary Broaster Foods components
- Utilize the appropriate merchandising equipment, packaging and signage
Pretty simple, really. And besides, these programs have been carefully developed to set operators up for quick and lasting success in the foodservice business.
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#BetterBeBroaster
#FAQFryDay: How do I know which Trademark Food Program is right for me?
The #ChickenExperts know!
👇
Broaster continues to innovate with the next generation of food service. If you have a youth sports center, a camp, or other cafeteria setting then you can deliver restaurant quality meals in a quick-serve timeline. Discover how Broaster can take you beyond traditional food service!
DM us to see what program fits best based on your needs!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Feb 7

Wanted to celebrate #NationalChopstickDay but also wanted Genuine Broaster Chicken....guess we need some more practice! 🤷🏻
#GenuineBroasterChicken #BetterBeBroaster
Feb 6

Operator Spotlight goes to Keystone Turner Hall! 🙌🏼
Keystone Turner Hall is a banquet center in Keystone, IA. They host luncheons, birthday parties, meetings, and smaller banquets.
Not only do they host many events, but they also boast a six lane bowling alley with many leagues throughout the year AND operate a bar and grill! 🔥
Shout out to you!
#BetterBeBroaster #GenuineBroasterChicken
Feb 5

The best time to eat Mozzarella cheese sticks, is all the time, and we have the perfect equipment to cook some in! 💯
The Broaster 1800 Pressure Fryer is our most popular model, offering the best combination of production capacity & space efficiency! Its built-in oil filtration makes filtering safe and easy. It can cook up to 40 pieces of fresh, bone-in chicken in as little as 10 minutes.
Standard Features:
🔥Designed for max space efficiency
🔥18” in overall width
🔥Available in gas or electric models
🔥Touch screen controller option now standard
Send us a DM if you want to learn more about our equipment!
#BetterBeBroaster
Feb 4

Instead of 6 more weeks of winter, the groundhog says you should go get Genuine Broaster Chicken 🤗
#GenuineBroasterChicken #BetterBeBroaster
Feb 2

#FAQFryDay: What Are The Features Of The Broaster Instant Burger?
The #ChickenExperts know!
👇
Instant Burger cooks great tasting burgers and other food products evenly without flipping or splattering grease.
🔺Cooks 2 fresh burgers in less than a minute. Over 200 burgers can be cooked in an hour.
🔺Meat is cooked through a direct energy transfer process where the energy is transferred directly through the meat.
🔺Compact design requires only 23″ x 16″ of counter space. No hood required to operate.
Send us a DM to learn more about our Instant Burger!
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Jan 31

Ever had a meal that just ‘Leaves You Wanting Mo’? 😏
That’s exactly what you’ll feel when you eat at Moe Moe’s Wingz & Things!
You can try their Moe Moe’s Wingetts which are made from our very own Genuine Broaster Chicken or check out their corn dogs and burritos!
Thank you for being a Genuine Broaster Chicken Operator! 👏🏼
#BetterBeBroaster #GenuineBroasterChicken
Jan 29

Watch us cook up the juiciest batch of chicken real quick! 😎
#GenuineBroasterChicken #BetterBeBroaster
Jan 28

What’s better than popcorn chicken? JUMBO Popcorn Chicken! 💯
Our Jumbo Popcorn Chicken is made from 100% breast meat. Marinated & coated in our proprietary products for a moist, delicious taste.
This food item is frozen and ready to be cooked in any of our pressure fryers or ventless fryers!
Reach out to your local Broaster Distributor for availability!
#GenuineBroasterChicken #BetterBeBroaster
Jan 27

#FAQFryDay: What Are The Features Of The Broaster Smokaroma?
The Smokaroma Pressure Smoker combines the modern scientific method of pressure cooking with pressure smoking to create deliciously juicy, smoked foods.
💥Requires minimum kitchen space in kitchen and casters are standard, making the unit portable.
💥Fast and easy operation increases productivity.
💥Pressure smoking reduces shrinkage up to 40% over other methods.
💥Smoke up to 45 pounds of ribs in under 90 minutes.
Want to learn more about our Smokaroma? Send us a DM! 🤗
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Jan 24

If you vibe with Genuine Broaster Chicken, can we be friends? 🤞🏼
#GenuineBroasterChicken #BetterBeBroaster
Jan 23

Looking for a place to watch Sunday football while enjoying some delicious Genuine Broaster Chicken? 🔥
Check out @main.gate.bar.grill in Springfield, IL. Anything from sandwiches, to pizza, to hotdogs and different chicken platters, they got it all!
Shout out to Main Gate Bar & Grill for being a Genuine Broaster Chicken Operator! 👏🏼
#GenuineBroasterChicken #BetterBeBroaster
Jan 22

Craving some juicy chicken tenders? We have the perfect equipment to cook some up in! 👏🏼
Check out our Broaster 2400!
💥Broaster 2400 Features:
* Large-capacity, high efficiency pressure fryer for more food per hour
* Faster service & greater sales
* Can produce 48-64 pieces of fresh bone-in chicken per cook cycle
* 48-64 pieces of fresh bone-in chicken per load
* 24” in overall width
* Available in gas or electric models
* Touch screen controller option now standard
DM us to learn more about our Broaster Equipment!
#BetterBeBroaster
Jan 21

Are you hungry for some wings? 🤔
Our Boneless Buffalo Wings are moist & flavorful with larger than average piece sizes! Made from tender, delicious 100% breast meat, these wings are marinated with a very mild heat & coated with our proprietary zesty breading. Your customers will love the lip-smacking flavor that these wings provide.
Perfect grab ‘n go snack or great as an appetizer! Our Boneless Buffalo Wings are carried at most Broadliner Distributors! 👏🏼
#GenuineBroasterChicken #BetterBeBroaster
Jan 20

#FAQFryDay: Where can I ask my questions in person?
The #ChickenExperts know!
👇
If you’d like to ask us questions in person, check out two of our upcoming events; The NAFEM Show and The NRA Show! Visit us at the NAFEM Show in Atlanta Georgia on February 26-28, 2025 and discover the equipment and supplies that will keep you and your foodservice operation one step ahead!
The National Restaurant Association Show will be in Chicago, Illinois on May 17-20, 2025. Come join us and be a part of the largest gathering of foodservice professionals in the Western hemisphere.
#BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Jan 17
