What is Broaster? Part 1
One-source solution provider for hot foodservice businesses
Broaster Company has been known for its mouth-watering fried chicken for more than 65 years. What makes the company so unique, however, are all of the tools, services and support that surround that scrumptious staple of the American dinner table.
“We are in business to bring solutions to restauranteurs, whether that’s a restaurant, bar, convenience store, grocery store, food truck, or other non-traditional foodservice channel,” says Greg West, senior vice president of marketing and food innovation. Whatever the case, Broaster Company is a one-source solution provider for any business looking to offer a high-quality, hot food program.
There are four components to our one-source solution.
Frozen Foods
Broaster got its start with the traditional 8-piece, bone-in chicken offering. Nowadays, the company also provides bone-in wings, boneless wings, filets, tenders and popcorn chicken, along with an array of proprietary coatings, breadings, marinades and dipping sauces.
Broaster Company’s frozen food offerings, known as Broaster Express, has also expanded to include more than just chicken. Broaster provides breaded and beer-battered fish filets, shrimp, corn dogs and burritos. Several side dishes and appetizers are also on the menu, including buttermilk biscuits, mac-n-cheese, baked beans, potato slices and wedges, onion rings, cheese curds, mozzarella sticks and jalapeno poppers. Now Broaster has begun offering yet another American favorite: apple pie.
Kitchen Equipment
Pressure fryers have been at the heart of the company’s Broaster Equipment brand since the first model was patented back in 1954. There has been considerable product advancement since then, leading to innovations such as ventless pressure fryers and the new E-series of high-efficiency pressure fryers.
Broaster Equipment has also spread its wings beyond the chicken-frying business. The Smokaroma is a unique pressure cooker that simultaneously smokes a variety of meats. The Instant Burger leverages a unique cooking method to produce juicy burgers in less than a minute. Accessory-type equipment is also available including several items to help operators more efficiently prep and store food, replace oil, etc.
Marketing Programs
Broaster Company’s food products and kitchen equipment are the foundation of several trademarked food programs. Genuine Broaster Chicken is ideal for anyone wanting to get into the fried chicken business. Broaster Express is a similar program tailored specifically to convenience stores where kitchen space and staffing are limited. Rock County Smokehouse leverages Broaster’s Smokaroma machine to create a real wood-smoked BBQ program for restaurants, bars and even food trucks.
Customized Solutions
For those restauranteurs who want to focus on their own brands, Broaster Company offers customized solutions including rubs, marinades and private-label food products. Broaster’s team of culinary and marketing experts are ready to develop tailored solutions for mom-and-pops, chains, and everyone in between.
So as you can see, Broaster Company is about much more than just fried chicken. It’s about the ingredients, recipes, equipment, training and support that help a variety of businesses offer high-quality hot food programs.
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#BetterBeBroaster
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We`ve got you covered.
Which of these wings are you adding to your menu? 🍗
Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Mar 11
✨ Operator Spotlight! ✨
This week’s spotlight goes to Lakeshore Family Restaurant in Wautoma, Wisconsin! They`re serving up tons of breakfast items 🍳 Mexican favorites🌮 Italian food🍝 Steak 🥩 and our favorite, #GenuineBroasterChicken! 🍗 There`s something for everyone on this menu!
Thank you for being a loyal Genuine Broaster Chicken Operator! #BetterBeBroaster
Mar 9
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋
Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Mar 6
Bring on the HEAT 🔥
Have you tried our NEW Nashville Hot Dust? (Product #95239)
Chef Ken is sharing his favorite ways to use it — from cranking up your chicken to adding a bold kick to fries, sandwiches, and more.
Mar 5
Distributor Training Recap ✨ We love training week here at Broaster!
Last week we had the opportunity to connect, collaborate, and sharpen our skills with an incredible group of distributor partners. Thank you to everyone who participated in our training!
Missed this session? Stay tuned… more training opportunities are coming soon!
Mar 4
No hood? No problem. 🔥
Our ventless fryer lineup is built for locations without a traditional hood system so you can turn underused space into a high-performing hot food destination fast.
Ready to unlock new profit in your space? Let’s talk about which ventless solution fits your operation best. Contact your local distributor today 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 3
✨ Operator Spotlight ✨ We’re proud to spotlight 63 Express Hager City Gas Station and Convenience Store in Hager City, Wisconsin...a convenience store that’s adding real value to their community with Genuine Broaster Chicken®! 🍗
By offering freshly prepared Broaster Chicken alongside convenience essentials, this store isn’t just selling great food but they`re also driving customer traffic, increasing in-store purchases, and giving people a reason to choose quality on the go. Broaster Chicken’s pressure-fried process delivers the crispy, juicy flavor customers love and keeps them coming back time and again.
Thank you for being a Genuine Broaster Chicken Operator! 😎 #BetterBeBroaster
Feb 27
Since 1953, we’ve been cooking up more than just chicken! From our early days to today, Broaster has a rich history full of innovation, flavor, and milestones you might not know about. 🐔✨
Follow along as we share our journey from 1953 to 2026 and everything in between! Starting off strong with 1953, L.A.M. Phalen develops and patents the Broaster Pressure Fryer and the unique Broaster pressure frying concept. During this time, Flavor Fast Foods is formed under the leadership of Phalen and is staffed by people associated with Tekni-Craft, manufacturers of the Taylor Freezer line. #BetterBeBroaster #BroasterHistory
Feb 26
Cooking fresh fish in your kitchen? 🎣 We’ve got you covered! Chef Ken shows off our Creole Coating (Product # 96587) and All-Purpose Batter (Product # 96501 ), which are perfect for fish, shrimp, and even veggies. 🍤🥦
Grab yours from your local distributor and take your seafood to the next level! 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Feb 25
Ready to take your fried food game to the next level? 🔥 Meet our pressure fryer lineup ➡️ the backbone of flavorful, juicy, consistent cooking in kitchens everywhere! 🍗
Standard Features Include:
👉 Fast & productive
👉 Pressure-activated cover – for safety and ease of use.
👉 Round cooking well – ensures uniform heat, prevents sticking, and delivers superior quality.
👉 Durable construction – fully welded 300 Series stainless steel.
👉 Easy to operate – SmartTouch™ color touchscreen with intuitive menu.
👉 Auto Comp™ feature – adjusts cooking time for varying load sizes and temperatures.
👉 Automatic cook cycle counter
👉 Built-in oil filtration
👉 Touchscreen controller
From compact options ideal for smaller spaces to high‑capacity units built to handle peak demand, our lineup lets operators choose the perfect fit for their volume and workflow. Contact us today to get started!
Feb 23
Ever wondered what makes Broasted Chicken different from regular fried chicken? 🤔
It’s all in the pressure frying. Cooking chicken in a Broaster Pressure Fryer locks in flavor and juiciness that ordinary frying can’t match. 🍗✨
And fun fact:
👉 “Broasted®” and “Broaster™” are trademarked, meaning only operators using our equipment and recipes can call their chicken Broasted. #BetterBeBroaster
Feb 20
This week’s Operator Spotlight goes to The LakeHouse in Lake Villa, IL! 💯
Welcome to a place where great food and great vibes come together just right. From juicy steaks, fresh seafood, and hearty pastas to our flavor-packed Genuine Broaster Chicken and so much more, The LakeHouse offers a menu that satisfies every craving and served with warm hospitality you’ll want to return for again and again. 🍽️🔥
If you’re in Lake Villa, make sure to stop by and see what everyone’s talking about! 😎 Thank you for being one of our loyal Genuine Broaster Chicken operators!
#BetterBeBroaster #OperatorSpotlight #GenuineBroasterChicken #TheLakeHouse #LakeVillaEats
Feb 19
Today is #NationalPancakeDay 🥞 and the best way to enjoy pancakes? When they’re wrapped around a mini sausage link and bite-sized! These handheld minis are fully cooked, frozen, and ready to heat and serve...ideal for breakfast menus, grab-and-go programs, or snacking any time of day. Product # 96426.
Contact your local distributor to get yours! Now available nationwide through@dotfoodsofficial
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Feb 17
Lent is approaching, and that means lots of seafood on the menu! 🐟 Our ready-to-cook seafood items include Hand-Breaded Catfish Fillets (Product # 96354
), Beer Battered Shrimp (Product # 96390), and Beer Battered Cod (Product # 96391).
Contact your local distributor today to get yours! 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Feb 16
