What is Broaster? Part 1
One-source solution provider for hot foodservice businesses
Broaster Company has been known for its mouth-watering fried chicken for more than 65 years. What makes the company so unique, however, are all of the tools, services and support that surround that scrumptious staple of the American dinner table.
“We are in business to bring solutions to restauranteurs, whether that’s a restaurant, bar, convenience store, grocery store, food truck, or other non-traditional foodservice channel,” says Greg West, senior vice president of marketing and food innovation. Whatever the case, Broaster Company is a one-source solution provider for any business looking to offer a high-quality, hot food program.
There are four components to our one-source solution.
Frozen Foods
Broaster got its start with the traditional 8-piece, bone-in chicken offering. Nowadays, the company also provides bone-in wings, boneless wings, filets, tenders and popcorn chicken, along with an array of proprietary coatings, breadings, marinades and dipping sauces.
Broaster Company’s frozen food offerings, known as Broaster Express, has also expanded to include more than just chicken. Broaster provides breaded and beer-battered fish filets, shrimp, corn dogs and burritos. Several side dishes and appetizers are also on the menu, including buttermilk biscuits, mac-n-cheese, baked beans, potato slices and wedges, onion rings, cheese curds, mozzarella sticks and jalapeno poppers. Now Broaster has begun offering yet another American favorite: apple pie.
Kitchen Equipment
Pressure fryers have been at the heart of the company’s Broaster Equipment brand since the first model was patented back in 1954. There has been considerable product advancement since then, leading to innovations such as ventless pressure fryers and the new E-series of high-efficiency pressure fryers.
Broaster Equipment has also spread its wings beyond the chicken-frying business. The Smokaroma is a unique pressure cooker that simultaneously smokes a variety of meats. The Instant Burger leverages a unique cooking method to produce juicy burgers in less than a minute. Accessory-type equipment is also available including several items to help operators more efficiently prep and store food, replace oil, etc.
Marketing Programs
Broaster Company’s food products and kitchen equipment are the foundation of several trademarked food programs. Genuine Broaster Chicken is ideal for anyone wanting to get into the fried chicken business. Broaster Express is a similar program tailored specifically to convenience stores where kitchen space and staffing are limited. Rock County Smokehouse leverages Broaster’s Smokaroma machine to create a real wood-smoked BBQ program for restaurants, bars and even food trucks.
Customized Solutions
For those restauranteurs who want to focus on their own brands, Broaster Company offers customized solutions including rubs, marinades and private-label food products. Broaster’s team of culinary and marketing experts are ready to develop tailored solutions for mom-and-pops, chains, and everyone in between.
So as you can see, Broaster Company is about much more than just fried chicken. It’s about the ingredients, recipes, equipment, training and support that help a variety of businesses offer high-quality hot food programs.
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#BetterBeBroaster
Where are you grabbing your Genuine Broaster Chicken® from for the big game this weekend? 🍗
Show your favorite spot some love and tag them in the comments! Also, who are you rooting for? 🏈 #BetterBeBroaster
Feb 7
Your wife doesn`t want flowers. She wants Genuine Broaster Chicken ❤️🍗✨ #BetterBeBroaster #GenuineBroasterChicken #ValentinesDay
Feb 6
Football and chicken wings? Say less. 🏈🍗
Chef Ken is in the kitchen showing off six crave-worthy wing options you can run this weekend, or anytime! From bold marinades to crispy coatings and a hot new finish, these flavors are built to win on game day and beyond.
Featuring:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Feb 3
Time to turn up the heat 🔥 Our NEW Nashville Hot Dust is here!
Designed to be shaken on post-cook, this fiery seasoning brings the signature kick of Nashville hot right to your menu. Perfectly balanced with smoky spice, cayenne heat, and a hint of savory sweetness, it delivers that craveable flavor customers can’t resist. Ideal for chicken, fries, potato wedges, and more! Contact your local distributor to get yours.
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Feb 2
Need a fast food solution that works as hard as you do—right from the start? 👀 🍔
From plug-in to serving customers, it’s designed for grab-and-go environments, tight spaces, and peak-hour rushes. No hood. No flipping. No mess. Just two perfectly cooked burgers in under a minute—every time.
Whether you’re launching a new menu, adding a high-margin item, or keeping lines moving, Instant Burger® makes it easy to serve hot, fresh burgers fast—even with minimal staff.
Big flavor. Small footprint. Serious speed. #BetterBeBroaster #InstantBurger #ConvenienceStore
Jan 30
Got plans for the big game? We’ve been busy in the kitchen testing out crave-worthy chicken wing recipes—so you don’t have to. 🍗🏈
Stay tuned for a new video next week with Chef Ken, breaking down all the wing varieties you can add to your menu and win on game day.
Jan 29
Chef Ken is in the kitchen making Broaster`s twist on a Canadian favorite, Poutine! 😋
Ingredients:
🥔 Savory Crunch Potato Wedge (Item #96425)
🧀 Battered Cheddar Curds (Item #96324)
🍽️ Top with Gravy
🌿 Garnish with Parsley
That`s it! Grab these items from your local distributor. Give it a try and let us know what you think. #BetterBeBroaster
Jan 27
We get asked all the time, “What IS Broaster Chicken?” Well, we go way back. 👇
Broaster Company started with one simple idea — make better fried chicken, faster. 🍗 In 1953, inventor L.A.M. Phelan combined a pressure cooker and a deep fryer into one revolutionary machine. That invention became the very first Broaster Pressure Fryer — and changed the game forever.
#BetterBeBroaster #BroasterHistory #GenuineBroasterChicken #WisconsinInnovation #PressureFryer
Jan 26
This week’s Operator Spotlight goes to Pop’s Uptown Supper Club in Antioch, IL! 💯
Where warm hospitality meets uptown charm, Pop’s delivers Supper Club classics with a fresh twist. From hearty sandwiches and comforting pastas to perfectly cooked steaks and seafood straight from the wood-fired grill, every dish is made to impress. 🔥🍽️ Of course, you can`t forget to also order the Broasted Chicken! 🍗
Pop’s Uptown Supper Club is the perfect place to sit back, savor great food, and enjoy a true Supper Club experience. 😎 Thank you for being a Genuine Broaster Chicken operator!
#OperatorSpotlight #PopsUptownSupperClub #SupperClubClassics #AntiochIL #BetterBeBroaster
Jan 22
Meet our Smokaroma, the game-changing smoker you`ve been waiting for! 🔥
At Broaster, we know that great smoked food drives customers back again and again — but waiting half a day for a traditional pit isn’t always an option. That’s where the Smokaroma Pressure Smoker steps in: a compact powerhouse that delivers real smokehouse flavor in a fraction of the time.
Imagine smoking up to 45 lbs of ribs in under 90 minutes — juicy, tender, and full of flavor — without constant watching, turning, or basting. That’s efficient smoking that boosts kitchen productivity and keeps your customers asking for more. 🔥🍖 Request a quote from your local distributor today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Jan 20
It’s snowing in Beloit, Wisconsin today! ❄️☃️ What’s the weather like where you’re located?
Jan 16
Best Mozzarella Sticks on the market? Easily Broaster ones! Our cheese pull doesn`t lie 🧀
Made with real Mozzarella, Parmesan and Romano. These cheese sticks are coated with a light breading that will bring your customers back again and again. ✨ Ready to cook in minutes—perfect for appetizers, sides, or quick grab ‘n go!
Now available nationwide through Dot Foods.
#BetterBeBroaster #CheeseLovers #AppetizerGoals #MozzarellaSticks #ConvenienceStoreReady
Jan 15
Stock up on flavor! 😋
Our ready-to-cook Broaster Foods® are top-quality and crave-worthy — from classic chicken to bold, unique flavor profiles. Perfect for busy customers, perfect for your bottom line.
➡️ Learn more about our ready-to-cook food lineup at broaster.com
#BetterBeBroaster #FrozenFavorites #ReadyToCook #ConvenienceDoneRight #BroasterExpress
Jan 14
New year, same great equipment! Our 1800 Pressure Fryer is our most popular model, offering the best combination of production capacity & space efficiency! The built-in oil filtration makes filtering safe and easy, and it can cook up to 40 pieces of fresh, bone-in chicken in as little as 10 minutes.
🔥Designed for max space efficiency
🔥18” in overall width
🔥Available in gas or electric models
🔥Touch screen controller option now standard
Contact your local distributor today to get yours! #BetterBeBroaster
Jan 12
Please join us in welcoming Lance Ellis to Broaster Company as our new National Sales Manager! ✨
Lance brings extensive experience in foodservice manufacturing and distribution, with a proven track record in domestic and international sales leadership, national account management, and organizational development. His background aligns seamlessly with the Broaster Company commitment to delivering innovative, high-performance solutions to operators worldwide.
In his role, Lance will lead national sales initiatives and support strategic growth across Broaster’s portfolio of pressure fryers, ventless solutions, and ready to cook menu items, while strengthening key partnerships and expanding Genuine Broaster Chicken and Broaster Express branded programs. 🍗
Lance is known for his relationship-driven leadership style, ability to align teams around shared goals, and focus on long-term customer success. We’re excited to have him on board as we continue expanding our reach and delivering value to foodservice operators globally.
Welcome to the team, Lance! 🎉
Jan 8
Operator Spotlight! ✨
This week’s spotlight goes to Reinbeck Country Food in Reinbeck, Iowa — a local grocery store with a full-service deli packed with quality meats and delicious prepared foods. Inside, you’ll find all kinds of goodies, including Genuine Broaster Chicken and Broaster Express products, made fresh for customers who want great taste and convenience.
If you’re ever traveling through Iowa, be sure to stop in and check them out! 🔥
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jan 6
