What is Broaster? Part 2
Manufacturer of innovative kitchen equipment
Broaster Company patented its first pressure fryer back in 1954. Over the next 65-plus years, the company has continually made its pressure fryers better, safer and more efficient. Broaster has also broadened its equipment offering to include a variety of kitchen accessory items, as well as innovative equipment to help capitalize on consumer cravings for burgers and BBQ.
Pressure fryers.
First and foremost, Broaster Equipment continues to lead the industry for pressure fryers, which the company proudly refers to as “broasters”.
“Our broasters come in a multitude of sizes to meet various operational needs,” says Greg West, senior vice president of marketing and food innovation. The signature product line includes three models: the 1600, 1800 and 2400 Series. Restauranteurs can select the model that provides the production capacity they need, whether that is 16, 32 or 48-64 pieces of bone-in chicken per load.
Regardless of which size broaster is selected, West says the key attribute is always reliability. “Our engineers have developed some of the longest-lasting pressure fryers you will ever find. Plus, they are easy to maintain and service,” West says.
Broaster Equipment extended its pressure fryer line in 2020 with its new E-Series. “The innovation here is around energy efficiency,” West points out. In fact, data shows that an E-Series pressure fryer can reduce gas energy consumption by roughly 25%. Additionally, cooking oil life can be extended by as many as three days. Finally, labor can be reduced significantly because an E-Series pressure fryer is so much easier to operate, clean and maintain.
Broaster Equipment also offers a ventless countertop fryer. “This broaster is ideal for smaller operations with limited kitchen space,” West explains. The self-venting, internal three-stage filter system eliminates the need for an exhaust hood system. It’s an ideal solution for convenience stores that need a safe, efficient way to provide real fried food, not something made in an air fryer. “Restaurants like pizza places also like our ventless pressure fryer,” West points out. “It gives them a way to offer a few quality fried items without having to make a huge investment in space and equipment.”
Smokaroma Pressure Cooker.
Broaster Equipment’s Smokaroma represents another innovative extension of its signature pressure fryer. This unit simultaneously pressure-cooks and wood-smokes a variety of meats in considerably less time than traditional smoking.
“Everyone loves smoked meats, except for the time it typically takes to prepare them,” West says. The Smokaroma is not typical, to say the least. “You can cook up to 45 pounds of ribs in less than 90 minutes — roughly one-third the time of conventional slow cooking. Plus, with the Smokaroma, you’re also enhancing moisture retention and flavor.”
The Smokaroma operates similarly to a traditional pressure cooker. The difference is that a smoking tray can be loaded up with your favorite wood, be it mesquite, cherry, apple, etc.
“The Smokaroma does a wonderful job with chicken, ribs, brisket, pork, and other proteins,” West says. “Another nice feature is that it is portable and takes up minimal kitchen space. It’s just an effective, efficient way to add popular BBQ items to a hot food program.”
Instant Burger.
Speaking of popular, a good burger is the perfect menu addition for venues that lack a lot of kitchen space, particularly those that also lack a flattop grill. That’s why Broaster Equipment’s Instant Burger is ideal for places like bars and convenience stores. Two juicy burgers can be cooked in under a minute. The area around the cooking station doesn’t get hot, and there isn’t a bunch of grease splattering everywhere. The secret is the unique cooking method that utilizes direct energy transfer. The burger cooks from the inside out, allowing it to cook considerably faster while also retaining all of those succulent juices that make for an amazing burger.
Accessory equipment.
Broaster Equipment offers a variety of solutions to help foodservice businesses operate more efficiently. Broaster’s accessory equipment includes motorized breading machines, marinating tubs, prep stations, holding cabinets, dump tables, oil-disposal equipment, and more.
Want to learn more about how Broaster Equipment can help you provide popular hot foods more efficiently and profitably? Visit Broaster Equipment and take a look around.
Click Here for part 3 in our series of What is Broaster?
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#BetterBeBroaster
#FAQFRYday - Why should I choose Broaster over competitors? 💡
We deliver more than just the best pressure fryers in the game—we’re your one-stop shop for foodservice success. 🔥 The Best Pressure Fryers: Built tough, made in the USA, and backed with a 10-year cooking well warranty (most competitors only offer 1–2 years). Designed for consistency, efficiency, and unmatched flavor.
🍗 One-Stop Shop Advantage: From premium fryers and ventless equipment to our exclusive Genuine Broaster Chicken® program and high-quality frozen foods—we provide everything operators need to serve up crave-worthy food with ease.
👉 With Broaster, you’re not just buying equipment—you’re investing in proven results, trusted support, and a brand your customers will love.
Oct 10

Have you ordered your new best-selling side: Savory Crunch Potato Wedges 🥔🔥
✨ Double-coated for craveable crunch
✨ Bold zesty pepper seasoning
✨ Thick-cut Idaho potatoes = consistent quality
✨ Quick to cook, built to hold
✨ Frozen & ready when you are
Golden. Crispy. Operator-approved. Now available nationwide through Dot Foods.
👉 Bring Savory Crunch Wedges to your menu today: https://ow.ly/i6xL50WN1NV
Oct 8

Revolutionize your kitchen with the Smokaroma® Pressure Smoker 🔥
Why operators love it:
✅ Smoke 45 lbs of ribs in under 90 minutes
✅ Lock in flavor & moisture with up to 40% less shrinkage
✅ Hot OR cold smoking—meats, poultry, veggies, even cheese
✅ Compact, mobile, & easy to use with auto shut-off
👉 Ready to add smoked foods to your menu? Contact your distributor or request a quote today.
Oct 7

Today is #NationalDoSomethingNiceDay ❤️
Be nice. Bring chicken. Everyone wins. 😉 Get yours here: https://ow.ly/VYlB50X5UaM
Oct 5

#FAQFRYday - I want to serve Genuine Broaster Chicken at my location, but I do not live in the United States. Can I do this?
YES! We have tons of trademark operators outside of the U.S. As long as you are following the trademark agreement with the program requirements, we are happy to help you get started! Learn more at broaster.com
Oct 3

Thanks for playing along this month as we celebrated #NationalChickenMonth. Use this last day to go find your favorite Broaster Chicken! 👉 Find the store locator in the link in our bio.
Sep 30

Last one chicken fans, we need your opinion! 🍗 Regular or Extra Crispy? #NationalChickenMonth
Sep 28

Just when you thought you picked the right sauce, two more entered the chat. Which one are you choosing to dip between BBQ or Buffalo? #NationalChickenMonth
Sep 25

We`ve got our chicken preferences down…but what about sauces? Which one are you choosing to dip between Ranch or Honey mustard? #NationalChickenMonth
Sep 23

💡 Menu must-have: Broaster Chicken Tenders 🍗
Made from 100% breast tenderloin (never formed or processed), these tenders deliver the quality customers notice. Marinated in our exclusive blend and lightly breaded for consistency, flavor, and moisture every time.
✅ Frozen & ready to cook
✅ Quick cook time = faster service
✅ Perfect grab ‘n go option for busy customers
Upgrade your menu with a proven favorite! 🙌 Now available Nationwide through @dotfoodsofficial
Sep 22

#NationalChickenMonth Chicken showdown: Wings or Breast — what’s your pick? 🍗
Sep 21

We love a loyal customer 🤝 Tell us who inspired you to try #GenuineBroasterChicken in the comments below!
Sep 19

There`s a new pressure fryer in town - Meet the ES24E! 🎉 Our E-Series Pressure Fryer now comes in Electric. All the same features as our award-winning gas unit, this piece of equipment cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space. 🍗💥
Learn more at broaster.com or get connected with your local distributor.
Sep 18

#NationalChickenMonth Chicken showdown: Drumstick or Thigh — what’s your pick? 🍗
Sep 17

🌟 Operator Spotlight 🌟
Say hello to The Little Store in Fennville, Michigan! 🙌 This local favorite has it all—pizza, Genuine Broaster Chicken, sandwiches, ice cream, Italian beefs, and so much more. 🍕🍗🥪🍦
Thanks for serving up the flavor as a proud Genuine Broaster Chicken operator! ❤️ #BetterBeBroaster
Sep 16
