What is Broaster? Part 2
Manufacturer of innovative kitchen equipment
Broaster Company patented its first pressure fryer back in 1954. Over the next 65-plus years, the company has continually made its pressure fryers better, safer and more efficient. Broaster has also broadened its equipment offering to include a variety of kitchen accessory items, as well as innovative equipment to help capitalize on consumer cravings for burgers and BBQ.
Pressure fryers.
First and foremost, Broaster Equipment continues to lead the industry for pressure fryers, which the company proudly refers to as “broasters”.
“Our broasters come in a multitude of sizes to meet various operational needs,” says Greg West, senior vice president of marketing and food innovation. The signature product line includes three models: the 1600, 1800 and 2400 Series. Restauranteurs can select the model that provides the production capacity they need, whether that is 16, 32 or 48-64 pieces of bone-in chicken per load.
Regardless of which size broaster is selected, West says the key attribute is always reliability. “Our engineers have developed some of the longest-lasting pressure fryers you will ever find. Plus, they are easy to maintain and service,” West says.
Broaster Equipment extended its pressure fryer line in 2020 with its new E-Series. “The innovation here is around energy efficiency,” West points out. In fact, data shows that an E-Series pressure fryer can reduce gas energy consumption by roughly 25%. Additionally, cooking oil life can be extended by as many as three days. Finally, labor can be reduced significantly because an E-Series pressure fryer is so much easier to operate, clean and maintain.
Broaster Equipment also offers a ventless countertop fryer. “This broaster is ideal for smaller operations with limited kitchen space,” West explains. The self-venting, internal three-stage filter system eliminates the need for an exhaust hood system. It’s an ideal solution for convenience stores that need a safe, efficient way to provide real fried food, not something made in an air fryer. “Restaurants like pizza places also like our ventless pressure fryer,” West points out. “It gives them a way to offer a few quality fried items without having to make a huge investment in space and equipment.”
Smokaroma Pressure Cooker.
Broaster Equipment’s Smokaroma represents another innovative extension of its signature pressure fryer. This unit simultaneously pressure-cooks and wood-smokes a variety of meats in considerably less time than traditional smoking.
“Everyone loves smoked meats, except for the time it typically takes to prepare them,” West says. The Smokaroma is not typical, to say the least. “You can cook up to 45 pounds of ribs in less than 90 minutes — roughly one-third the time of conventional slow cooking. Plus, with the Smokaroma, you’re also enhancing moisture retention and flavor.”
The Smokaroma operates similarly to a traditional pressure cooker. The difference is that a smoking tray can be loaded up with your favorite wood, be it mesquite, cherry, apple, etc.
“The Smokaroma does a wonderful job with chicken, ribs, brisket, pork, and other proteins,” West says. “Another nice feature is that it is portable and takes up minimal kitchen space. It’s just an effective, efficient way to add popular BBQ items to a hot food program.”
Instant Burger.
Speaking of popular, a good burger is the perfect menu addition for venues that lack a lot of kitchen space, particularly those that also lack a flattop grill. That’s why Broaster Equipment’s Instant Burger is ideal for places like bars and convenience stores. Two juicy burgers can be cooked in under a minute. The area around the cooking station doesn’t get hot, and there isn’t a bunch of grease splattering everywhere. The secret is the unique cooking method that utilizes direct energy transfer. The burger cooks from the inside out, allowing it to cook considerably faster while also retaining all of those succulent juices that make for an amazing burger.
Accessory equipment.
Broaster Equipment offers a variety of solutions to help foodservice businesses operate more efficiently. Broaster’s accessory equipment includes motorized breading machines, marinating tubs, prep stations, holding cabinets, dump tables, oil-disposal equipment, and more.
Want to learn more about how Broaster Equipment can help you provide popular hot foods more efficiently and profitably? Visit Broaster Equipment and take a look around.
Click Here for part 3 in our series of What is Broaster?
Schedule an In-Person Demo
#BetterBeBroaster
The Broaster crew is serving up hot and delicious samples at the CoreMark, Iowa, show today. Broaster Foods ready to cook poultry products are made using whole muscle breast meat along with Broaster`s proprietary marinades and coatings. Visit them at Booth #642
@nebraskamccdist
@tsbldistributingmn
@midwestequipmentco
Apr 9
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1
This week we’re in Kearney, Nebraska at the Cash-Wa Show alongside our distributor McCormack Distributing! 🙌
We love getting to connect with operators to talk through our products and equipment, and helping them find the right solutions to fit their needs. #BetterBeBroaster
Mar 31
We’re hitting the road this week to @midwestequipmentco for their Open House and you don`t want to miss it!
We’re talking about everything that makes menus stand out: Genuine Broaster Chicken®, Broaster Express®, Pressure Frying, Smokaroma®, and more. Come experience the difference firsthand.
📍 2511 Cassens Drive, Fenton, MO
🗓 Sunday, March 29 – Tuesday, March 31
⏰ 8 AM – 5 PM
Stop by and let’s talk about how to take your food program to the next level. #BetterBeBroaster #BroasterFoods #GenuineBroasterChicken #PressureFrying #Smokaroma
Mar 30
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu
⚙️ Efficient Equipment
🛢️ High-Quality Cooking Oils
📦 Branded Packaging
👕 Branded Apparel
🌟 National Brand Recognition
📢 Marketing Support
👨🍳 On-site Training
🚫 No Fees. No Royalties. No Franchise Contract.
📍 Store Locator & Website Support
Boost your business with Broaster Express® ✨ Learn more at broaster.com
Mar 27
Today Chef Ken is going to show you our favorite way to make a Nashville Hot Sandwich using our NEW Nashville Hot Dust! (Product #95239)
Contact your local distributor to order yours! https://ow.ly/Vlvz50YpOOr
Mar 26
This week`s Operator Spotlight goes to Hack`s Pub in Milltown, Wisconsin! ✨
They dedicate their entire Sunday to a Genuine Broaster Chicken special 🍗😋 Not only that, but they offer a full menu of your favorite appetizers, salads, burgers, pizza, and so many other delicious options! 👏
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster #GenuineBroasterChicken
Mar 25
We`re here at Booth #2802 for the @barandrestaurantexpo in Las Vegas, Nevada! Stop by to see our VF-3 #VentlessFryer in action and get a taste of some #BroasterFoods
#BetterBeBroaster #BarandRestaurantExpo
Mar 24
It’s #NationalCornDogDay 🎉
There’s just something about a hot, perfectly fried corn dog! Celebrate today the right way… with a jumbo corn dog that’s crispy on the outside, juicy on the inside, and impossible to resist. #BetterBeBroaster #BroasterFoods #CornDog
Mar 21
A moment for TWO of our favorites - Jumbo Popcorn Chicken and Jumbo Cajun Popcorn Chicken!
Our Popcorn Chicken lineup is one of the most versatile items we offer. You can serve them as an appetizer, a snack, as a wrap or sandwich, add into salads, and more! Contact your local distributor to get yours 👇
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Mar 19
What was Broaster up to in 1954? 👀
The Broaster Company was formed through a partnership between Tom Payne, Walter Blakely, Jerold Spates & Jack Vos.
We began selling our line of specialty foodservice equipment, accessories, and proprietary marinades & coatings through a nationwide distributor network.
We officially trademarked “Broaster” and “Broaster Foods,” protecting the brand for authorized distributors and licensed operators using Broaster Pressure Fryers and signature seasonings.
The foundation for a legacy was set in motion. 🔥 #BetterBeBroaster #BroasterHistory #BroasterFoods #Broaster #PressureFryer
Mar 13
Adding Genuine Broaster Chicken® to your menu isn’t just another item, it turns your location into a destination your customers intentionally go to. 🍗 With Broaster’s proven system, operators get a simple, consistent program that delivers juicy chicken with a signature crispy finish every time.
Why operators love it:
✅ Simple, repeatable process
✅ Built-in brand recognition
✅ Strong margins
✅ A craveable product that drives repeat traffic
Why customers love it:
🍗 Fresh, hot, crispy chicken
🍗 A brand they trust
🍗 A craving that keeps them coming back
Looking to drive traffic and boost ticket averages? Genuine Broaster Chicken makes it easy. Contact us to learn more!
Mar 12
March Madness is almost here, and that means eating lots of chicken wings! 🏀 Need some extra recipe inspiration? We`ve got you covered.
Which of these wings are you adding to your menu? 🍗
Chicken Wing Details:
Chickite® Marinade – Product # 96636
Chickite Supreme Marinade – Product # 96504
Slo-Bro® Coating – Product # 96635
Slo-Bro Extra Spicy Coating – Product # 96403
Crispy Cajun Coating – Product # 95013
NEW Nashville Hot Dust – Product # 95239
#BetterBeBroaster #BroastedChicken #GenuineBroasterChicken #ChickenWings #BroasterCompany
Mar 11
✨ Operator Spotlight! ✨
This week’s spotlight goes to Lakeshore Family Restaurant in Wautoma, Wisconsin! They`re serving up tons of breakfast items 🍳 Mexican favorites🌮 Italian food🍝 Steak 🥩 and our favorite, #GenuineBroasterChicken! 🍗 There`s something for everyone on this menu!
Thank you for being a loyal Genuine Broaster Chicken Operator! #BetterBeBroaster
Mar 9
Happy #NationalFrozenFoodDay! 🍽️🍗 Let us know in the comments, which ready-to-cook Broaster Foods item is your favorite? 😋
Now available nationwide through @dotfoodsofficial #BetterBeBroaster #BroasterFoods
Mar 6

