What is Broaster? Part 1
One-source solution provider for hot foodservice businesses
Broaster Company has been known for its mouth-watering fried chicken for more than 65 years. What makes the company so unique, however, are all of the tools, services and support that surround that scrumptious staple of the American dinner table.
“We are in business to bring solutions to restauranteurs, whether that’s a restaurant, bar, convenience store, grocery store, food truck, or other non-traditional foodservice channel,” says Greg West, senior vice president of marketing and food innovation. Whatever the case, Broaster Company is a one-source solution provider for any business looking to offer a high-quality, hot food program.
There are four components to our one-source solution.
Frozen Foods
Broaster got its start with the traditional 8-piece, bone-in chicken offering. Nowadays, the company also provides bone-in wings, boneless wings, filets, tenders and popcorn chicken, along with an array of proprietary coatings, breadings, marinades and dipping sauces.
Broaster Company’s frozen food offerings, known as Broaster Express, has also expanded to include more than just chicken. Broaster provides breaded and beer-battered fish filets, shrimp, corn dogs and burritos. Several side dishes and appetizers are also on the menu, including buttermilk biscuits, mac-n-cheese, baked beans, potato slices and wedges, onion rings, cheese curds, mozzarella sticks and jalapeno poppers. Now Broaster has begun offering yet another American favorite: apple pie.
Kitchen Equipment
Pressure fryers have been at the heart of the company’s Broaster Equipment brand since the first model was patented back in 1954. There has been considerable product advancement since then, leading to innovations such as ventless pressure fryers and the new E-series of high-efficiency pressure fryers.
Broaster Equipment has also spread its wings beyond the chicken-frying business. The Smokaroma is a unique pressure cooker that simultaneously smokes a variety of meats. The Instant Burger leverages a unique cooking method to produce juicy burgers in less than a minute. Accessory-type equipment is also available including several items to help operators more efficiently prep and store food, replace oil, etc.
Marketing Programs
Broaster Company’s food products and kitchen equipment are the foundation of several trademarked food programs. Genuine Broaster Chicken is ideal for anyone wanting to get into the fried chicken business. Broaster Express is a similar program tailored specifically to convenience stores where kitchen space and staffing are limited. Rock County Smokehouse leverages Broaster’s Smokaroma machine to create a real wood-smoked BBQ program for restaurants, bars and even food trucks.
Customized Solutions
For those restauranteurs who want to focus on their own brands, Broaster Company offers customized solutions including rubs, marinades and private-label food products. Broaster’s team of culinary and marketing experts are ready to develop tailored solutions for mom-and-pops, chains, and everyone in between.
So as you can see, Broaster Company is about much more than just fried chicken. It’s about the ingredients, recipes, equipment, training and support that help a variety of businesses offer high-quality hot food programs.
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#BetterBeBroaster
Guess who’s back? 👀 Broaster® Corn Dogs are back and better than ever! 🔥
Easy to serve. Impossible to resist. Now available! Contact your local distributor for yours.
Nov 13
This Veterans Day, we salute the brave men and women who have served our country. From all of us at Broaster — thank you for your service, strength, and commitment. 🇺🇸
Nov 11
Meet the Broaster 2400 — your powerhouse fryer built for high-volume performance. 🔥
Why it’s a game changer:
✅ Cooks 48–64 pieces of bone-in chicken per cycle in as little as 11 minutes
✅ Patented Cover Lift System for safe, fast, one-action sealing & opening
✅ SmartTouch™ full-color touchscreen with programmable cook profiles + AutoComp™ that adjusts cook time based on load size & temperature
✅ Round cooking well for superior heat distribution (no corners, no cold spots)
✅ Built-in filtration, triple-redundant safety system, stainless steel construction — built for reliability, durability, and ease-of-use
If your kitchen demands volume and consistency, the 2400 delivers. Want to see it in action or get a quote? Check out broaster.com for more information
Nov 10
#FAQFryDay: What Are The Features Of The Broaster Ventless VF-3 With Smarttouch Model?
Model VF-3 ventless fryer includes round cooking well with 21 pound cooking oil capacity. Unit is primarily stainless steel monocoque construction with black, welded and powder-coated steel base plate. Interior cooking well tray is designed to capture spills up to 22.5 cups. Heating element is fully immersible with lift-and-lock mechanism for easy cleaning.
Check it out ➡️ https://ow.ly/xZ2t50UsLXx
Nov 7
Operator Spotlight ✨ Forada Bar and Grill serves all your favorites! Anything from Pizza, Genuine Broaster Chicken, Salads, Wraps, and Sandwiches, you name it and they got it. 🍗🍔
Make sure to check them out!
📍 Alexandria, MN
#BetterBeBroaster #GenuineBroasterChicken
Nov 5
Introducing the latest additions to the Broaster® Frozen Foods family — Jumbo Corn Dogs and Sausage`n Pancake Bites! New flavors. Same Broaster® quality. 👏 Now available for order! #BetterBeBroaster
Nov 4
Something delicious is on the way… 👀
We’re adding even more craveable options to our Broaster® Frozen Foods lineup!
Get ready for our newest additions with the perfect combo of flavor, convenience, and quality you can only get from Broaster. #BetterBeBroaster
Nov 2
No tricks. Just crispy, golden treats. 🍗✨
Happy Halloween from all your friends at Broaster! 🎃
Oct 31
💡 Did you know? Our Broaster® E-Series Pressure Fryers now come in both gas and electric models. That means you get the same trusted performance and output—just in the option that fits your kitchen best.
Efficiency, consistency, and flexibility built for your business.
👉 Learn more at broaster.com or from your local distributor.
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
Oct 30
✨ Build a menu that keeps guests coming back for more. ✨
From crave-worthy chicken tenders and boneless wings to signature sides like Savory Crunch Wedges, Broaster® Frozen Foods deliver the quality, consistency, and flavor today’s customers expect.
No matter what’s on your menu, we’ve got the perfect solution to make it easier, faster, and more profitable. Now available nationwide through @dotfoodsofficial
👉 Explore the full lineup online at broaster.com
Oct 28
We love hearing from our Broaster Operators about their positive experiences with our company! There’s nothing better than hearing it straight from the operators who live it every day 🙌
At the NACS show, our Business Development Manager, Andrew, had a great conversation with one of our Broaster operators about why she loves being part of the Broaster family; the quality, the support, and the success she’s seen in her business say it all.
It’s always rewarding to see how our programs help operators win in their communities and bring Genuine Broaster Chicken to more customers across the country 🍗💪
Oct 27
#FAQFRYday - How do I find a local service agent for my Broaster Equipment? 🔧
The quickest way to find a Service Agent who can work on your Broaster Equipment is to enter your zip code into our Distributor locator. The Distributor for your area along with their contact info will be displayed. Most Broaster Distributors have an in-house service department. If they don`t have one, they will have local service agencies that they use regularly and can refer you to. Click here to get started: https://broaster.com/distribution/
Oct 24
This week`s ✨ Operator Spotlight ✨ goes to Eleventh Street Creamery! 🍦 Yes, even ice cream shops are serving up our Genuine Broaster Chicken! From root beer floats and strawberry cheesecake ice cream to chili dogs, pulled pork, and our signature chicken, this Nebraska City, NE gem serves up joy in every bite. 😋
Thanks for being such a loyal customer! 💛
Oct 21
Meet the Broaster 1600 Pressure Fryer 🔥
The ultimate medium-capacity fryer with the smallest footprint and biggest efficiency. Compact, reliable, and easy to use, it fits in just 3.2 sq. ft. of kitchen space.
Why operators love it:
- High Capacity: Fry up to 16 pieces per load in ~10 minutes
- Smart Controls: Pre-program up to 10 cook cycles
- Hassle-Free Maintenance: Built-in filtration system
Compact, efficient, and designed for busy kitchens—perfect fried chicken, every time. Contact your local distributor for more information.
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
Oct 20
Crispy outside, melty inside. 🧀 Broaster Battered Cheddar Curds are the perfect addition to your menu. Ready to cook, made with real Wisconsin cheddar. Now available nationwide through @dotfoodsofficial
Oct 13
Don`t just take our word for it—try some for yourself! 🍗❤️ #BetterBeBroaster
Oct 11
