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What is Broaster? Part 1

What is Broaster? Part 1

One-source solution provider for hot foodservice businesses

Broaster Company has been known for its mouth-watering fried chicken for more than 65 years. What makes the company so unique, however, are all of the tools, services and support that surround that scrumptious staple of the American dinner table.

“We are in business to bring solutions to restauranteurs, whether that’s a restaurant, bar, convenience store, grocery store, food truck, or other non-traditional foodservice channel,” says Greg West, senior vice president of marketing and food innovation. Whatever the case, Broaster Company is a one-source solution provider for any business looking to offer a high-quality, hot food program.

There are four components to our one-source solution.

Broaster Express Chicken Tenders

Frozen Foods

Broaster got its start with the traditional 8-piece, bone-in chicken offering. Nowadays, the company also provides bone-in wings, boneless wings, filets, tenders and popcorn chicken, along with an array of proprietary coatings, breadings, marinades and dipping sauces.

Broaster Company’s frozen food offerings, known as Broaster Express, has also expanded to include more than just chicken. Broaster provides breaded and beer-battered fish filets, shrimp, corn dogs and burritos. Several side dishes and appetizers are also on the menu, including buttermilk biscuits, mac-n-cheese, baked beans, potato slices and wedges, onion rings, cheese curds, mozzarella sticks and jalapeno poppers. Now Broaster has begun offering yet another American favorite: apple pie.

Kitchen Equipment

Pressure fryers have been at the heart of the company’s Broaster Equipment brand since the first model was patented back in 1954. There has been considerable product advancement since then, leading to innovations such as ventless pressure fryers and the new E-series of high-efficiency pressure fryers.

Broaster ESeries 18

Broaster Equipment has also spread its wings beyond the chicken-frying business. The Smokaroma is a unique pressure cooker that simultaneously smokes a variety of meats. The Instant Burger leverages a unique cooking method to produce juicy burgers in less than a minute. Accessory-type equipment is also available including several items to help operators more efficiently prep and store food, replace oil, etc.

Marketing Programs

Broaster Company’s food products and kitchen equipment are the foundation of several trademarked food programs. Genuine Broaster Chicken is ideal for anyone wanting to get into the fried chicken business. Broaster Express is a similar program tailored specifically to convenience stores where kitchen space and staffing are limited. Rock County Smokehouse leverages Broaster’s Smokaroma machine to create a real wood-smoked BBQ program for restaurants, bars and even food trucks.

Customized Solutions

For those restauranteurs who want to focus on their own brands, Broaster Company offers customized solutions including rubs, marinades and private-label food products. Broaster’s team of culinary and marketing experts are ready to develop tailored solutions for mom-and-pops, chains, and everyone in between.

So as you can see, Broaster Company is about much more than just fried chicken. It’s about the ingredients, recipes, equipment, training and support that help a variety of businesses offer high-quality hot food programs.

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#BetterBeBroaster

Felt cute...might delete later 😆💁‍♀️ #BetterBeBroaster #GenuineBroasterChicken
Have you heard about our Kitchen Innovation Award-winning E-Series 24G Pressure Fryer?

Our E-Series 24G cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space.

🟥 Up to 35% Gas Energy Savings
🟥 Up to 4X More Days of Useful Oil Life
🟥 15-30 Minutes of Labor Savings Per Day

DM us for more details! #BetterBeBroaster #GenuineBroasterChicken
What do our Genuine Broaster Chicken operators say about our equipment?

👆 This! #BetterBeBroaster #GenuineBroasterChicken
#FAQFryDay: Who invented the pressure fyer?

Let's ask the #ChickenExperts!
👇
Broaster Company has been an expert in pressure frying since 1954, when our founder, L.A.M. Phalen, invented “broasting,” as he originally called the process. In the 65 years since, Broaster Company has developed as a leading manufacturer and supplier of pressure fryers along with other specialty foodservice equipment, accessories, and food product ingredients. 

Today’s Broaster Pressure Fryers build upon this proud history of innovation with the inclusion of advanced solid-state controls featuring 10 time and temperature presets. Additional innovation of the SmartTouch, Touch Screen Controller provides a complete library of pre-programmed Broaster Foods cook times and product photos. Our pressure fryers feature a round of cooking well design with a specially engineered cold zone for superior heat distribution and improved oil filtration, and a reputation for durability beyond compare. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
Resources available with Broaster Company

Whether you have 1 location, 100 locations, or 1,000 locations -- Broaster is a great vendor partner because you have access to us a Broaster Company and our Distributor Partners across the country. Our Customer Service and Culinary teams are here to help! #BetterBeBroaster #GenuineBroasterChicken
Lockscreen = ❤️ love!

#GenuineBroasterChicken is so good we made it our lockscreen! #BetterBeBroaster
How can your back-of-house efficiency be simply E-Mazing?

With our 2024 Kitchen Innovation Award winning E-Series 24G!

Broaster’s E-Series 24G cooks the MOST amount of chicken in the LEAST amount of time, with the LEAST amount of energy using the LEAST amount of labor, oil, and hood space. #BetterBeBroaster #GenuineBroasterChicken
#FAQFryDay: What is pressure frying?

Let's ask the #ChickenExperts!
👇
Pressure Frying is similar to conventional open frying in which foods are heated to cooking temperature in a well filled with cooking oil, except that in a pressure fryer the food is cooked under controlled pressure in a sealed vessel.

Foods cooked in a Broaster Pressure Fryer are much more tender, juicy, and flavorful because moisture and natural juices are retained.

Cooking under pressure in a sealed environment prevents food from losing its moisture. When moisture evaporates from food during frying, it is replaced by the oil it is fried in. Oil absorption during open frying has been found to be as much as 20%. Pressure frying seals the food’s moisture and natural juices within the product, preventing the penetration of cooking oil. #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
E-Series | Pressure Fryers | Ventless Fryers | Instant Burger | Smokaroma 

Which option is best for you? Check out the Broaster Company Family of Equipment 👇 #BetterBeBroaster #GenuineBroasterChicken #RestaurantIndustry
"Broaster fryers cook the chicken to perfection"

Those aren't just words. Bill from Bill's Place in LaGrange Park, Illinois knows his chicken! #BetterBeBroaster #GenuineBroasterChicken
FILL IN THE BLANK: The first thing I think of when I think of Broaster Chicken is _____________ ! 

Here's what some of our customers have said 👇👇 #broasterchicken #betterbebroaster
Broaster is the best! #BetterBeBroaster #BroasterChicken
Those first-bite reactions are always the best!

#BetterBeBroaster #BroasterChicken

NEVER BE FAR FROM BROASTED