What is Broaster? Part 1
One-source solution provider for hot foodservice businesses
Broaster Company has been known for its mouth-watering fried chicken for more than 65 years. What makes the company so unique, however, are all of the tools, services and support that surround that scrumptious staple of the American dinner table.
“We are in business to bring solutions to restauranteurs, whether that’s a restaurant, bar, convenience store, grocery store, food truck, or other non-traditional foodservice channel,” says Greg West, senior vice president of marketing and food innovation. Whatever the case, Broaster Company is a one-source solution provider for any business looking to offer a high-quality, hot food program.
There are four components to our one-source solution.
Frozen Foods
Broaster got its start with the traditional 8-piece, bone-in chicken offering. Nowadays, the company also provides bone-in wings, boneless wings, filets, tenders and popcorn chicken, along with an array of proprietary coatings, breadings, marinades and dipping sauces.
Broaster Company’s frozen food offerings, known as Broaster Express, has also expanded to include more than just chicken. Broaster provides breaded and beer-battered fish filets, shrimp, corn dogs and burritos. Several side dishes and appetizers are also on the menu, including buttermilk biscuits, mac-n-cheese, baked beans, potato slices and wedges, onion rings, cheese curds, mozzarella sticks and jalapeno poppers. Now Broaster has begun offering yet another American favorite: apple pie.
Kitchen Equipment
Pressure fryers have been at the heart of the company’s Broaster Equipment brand since the first model was patented back in 1954. There has been considerable product advancement since then, leading to innovations such as ventless pressure fryers and the new E-series of high-efficiency pressure fryers.
Broaster Equipment has also spread its wings beyond the chicken-frying business. The Smokaroma is a unique pressure cooker that simultaneously smokes a variety of meats. The Instant Burger leverages a unique cooking method to produce juicy burgers in less than a minute. Accessory-type equipment is also available including several items to help operators more efficiently prep and store food, replace oil, etc.
Marketing Programs
Broaster Company’s food products and kitchen equipment are the foundation of several trademarked food programs. Genuine Broaster Chicken is ideal for anyone wanting to get into the fried chicken business. Broaster Express is a similar program tailored specifically to convenience stores where kitchen space and staffing are limited. Rock County Smokehouse leverages Broaster’s Smokaroma machine to create a real wood-smoked BBQ program for restaurants, bars and even food trucks.
Customized Solutions
For those restauranteurs who want to focus on their own brands, Broaster Company offers customized solutions including rubs, marinades and private-label food products. Broaster’s team of culinary and marketing experts are ready to develop tailored solutions for mom-and-pops, chains, and everyone in between.
So as you can see, Broaster Company is about much more than just fried chicken. It’s about the ingredients, recipes, equipment, training and support that help a variety of businesses offer high-quality hot food programs.
Contact Us
#BetterBeBroaster
#FAQFRYday What is the difference between Genuine Broaster Chicken and Broaster Express?
Our Genuine Broaster Chicken Program is based on fresh chicken, prepared following the GBC recipe and cooked in a Broaster Pressure Fryer for amazing flavor, crispiness and juiciness!
Our Broaster Express Program offers an irresistible selection of high quality, grab n go foods such as chicken, seafood, appetizers, and other fun favorites served fast for your fast paced customer base. These items can be cooked in either a Broaster Pressure Fryer or a Broaster Ventless Fryer.
Need help deciding which program is best for you? Visit us online at Broaster.com/contact
#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
Jul 11
Operator Spotlight! 🚨
The @thehighwayhideout, located in Forest, Wisconsin, offers all the charm of a small-town feel with the big-city taste. Their menu is stacked with flavor—juicy burgers, loaded mac, chicken, and cocktails that hit just right. 🍔🔥
Thank you for being a Genuine Broaster Chicken Operator! #BetterBeBroaster
Jul 10
🎤 Turn it up… that’s the sound of crispy perfection!
Sizzle. Crackle. Crunch.
There’s nothing like the first bite of Genuine Broaster Chicken—pressure-fried for juicy tenderness and that signature golden crust.
#BetterBeBroaster #GenuineBroasterChicken #ChickenASMR
Jul 9
Everything you need. All in one program.
✔️ Premium products
✔️ Trusted equipment
✔️ Powerful branding
Broaster Express® is your shortcut to satisfied customers and increased sales.
Let’s get started. 👉 https://ow.ly/zwGC50WivNp
Jul 8
Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
Jul 6
From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗
#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Jul 4
Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.
✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean
Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!
#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Jul 3
Golden. Crispy. Irresistible. 🍤
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!
✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle
Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com
#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
Jul 2
"I am starving for Broaster Chicken" We are, too, buddy… We are, too. #BetterBeBroaster
Jul 1
Where do you get your Broaster Chicken fix? 🍗
Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌
#BetterBeBroaster #BroasterChicken
Jun 29
#FAQFRYday 💬 "How much does your equipment cost?"
Great question! 💡 Pricing can vary based on your setup, needs, and location — so the best way to get an accurate quote is by connecting with your local distributor.
Ready to get started? We’ll point you in the right direction 👉 Visit Broaster.com/distribution
Jun 27
Our friend from Youtube says, "The chicken was juicy and the skin was flavorful."
Now we`re hungry for Genuine Broaster Chicken 😋
Jun 24
#NationalOnionRingDay calls for something crispy, golden, and unforgettable! 🧅
Let’s talk about one of our fan-favorite frozen picks — Broaster’s Beer Battered Onion Rings 🍺✨
Made with whole, sweet Spanish onion slices (never processed or extruded!), these rings are packed with bold flavor and crave-worthy crunch your customers will love bite after bite.
Now available nationwide through @dotfoodsofficial
Jun 22
#FAQFRYday 🍗💡 "Why is my chicken coming out too dark?"
If your chicken’s looking a little too golden… it might be your oil! 🔍
👨🍳 Pro Tip: It’s probably time to filter or replace your oil. Regular oil maintenance keeps your pressure fryer in top shape and your chicken perfectly crispy every time.
✅ Clean oil = Better taste, better color, better results!
Jun 20
Why Join the Broaster Express® Program? 🤔👇
🔥 Top-Quality, Ready-to-Cook Menu – Serve great food fast!
⚙️ Efficient Equipment – Get cooking with ease and speed.
🛢️ High-Quality Cooking Oils – Better taste, better consistency.
📦 Branded Packaging – Looks as good as it tastes!
👕 Branded Apparel – Dress the part, serve with pride.
🌟 National Brand Recognition – Trusted nationwide.
📢 Marketing Support – We help drive traffic to your store!
👨🍳 On-site Training – Master your kitchen with our expert help.
🚫 No Fees. No Royalties. No Franchise Contract. – Just pure profit potential!
📍 Store Locator & Website Support – Be found, be chosen, be loved.
✨ Boost your business with Broaster Express® ✨ Learn more online at Broaster.com/trademark-food-programs
Jun 18
🌟 Operator Spotlight Time! 🌟
Say hello to @nicksquorum in downtown Omaha, NE — where classic supper club vibes meet modern-day deliciousness!
From tableside Roasted Prime Rib with Yorkshire pudding (yes, please 😍) to a daily fish fry featuring crispy beer-battered cod, they’re serving up comfort food dreams with a gourmet twist. And don’t even get us started on that lobster mac & cheese and double-baked stuffed potatoes… pure indulgence. ✨
Big thanks to Nick’s Quorum for being a Genuine Broaster Chicken Operator ❤️ #BetterBeBroaster
Jun 17
