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What is Broaster? Part 1

What is Broaster? Part 1

One-source solution provider for hot foodservice businesses

Broaster Company has been known for its mouth-watering fried chicken for more than 65 years. What makes the company so unique, however, are all of the tools, services and support that surround that scrumptious staple of the American dinner table.

“We are in business to bring solutions to restauranteurs, whether that’s a restaurant, bar, convenience store, grocery store, food truck, or other non-traditional foodservice channel,” says Greg West, senior vice president of marketing and food innovation. Whatever the case, Broaster Company is a one-source solution provider for any business looking to offer a high-quality, hot food program.

There are four components to our one-source solution.

Broaster Express Chicken Tenders

Frozen Foods

Broaster got its start with the traditional 8-piece, bone-in chicken offering. Nowadays, the company also provides bone-in wings, boneless wings, filets, tenders and popcorn chicken, along with an array of proprietary coatings, breadings, marinades and dipping sauces.

Broaster Company’s frozen food offerings, known as Broaster Express, has also expanded to include more than just chicken. Broaster provides breaded and beer-battered fish filets, shrimp, corn dogs and burritos. Several side dishes and appetizers are also on the menu, including buttermilk biscuits, mac-n-cheese, baked beans, potato slices and wedges, onion rings, cheese curds, mozzarella sticks and jalapeno poppers. Now Broaster has begun offering yet another American favorite: apple pie.

Kitchen Equipment

Pressure fryers have been at the heart of the company’s Broaster Equipment brand since the first model was patented back in 1954. There has been considerable product advancement since then, leading to innovations such as ventless pressure fryers and the new E-series of high-efficiency pressure fryers.

Broaster ESeries 18

Broaster Equipment has also spread its wings beyond the chicken-frying business. The Smokaroma is a unique pressure cooker that simultaneously smokes a variety of meats. The Instant Burger leverages a unique cooking method to produce juicy burgers in less than a minute. Accessory-type equipment is also available including several items to help operators more efficiently prep and store food, replace oil, etc.

Marketing Programs

Broaster Company’s food products and kitchen equipment are the foundation of several trademarked food programs. Genuine Broaster Chicken is ideal for anyone wanting to get into the fried chicken business. Broaster Express is a similar program tailored specifically to convenience stores where kitchen space and staffing are limited. Rock County Smokehouse leverages Broaster’s Smokaroma machine to create a real wood-smoked BBQ program for restaurants, bars and even food trucks.

Customized Solutions

For those restauranteurs who want to focus on their own brands, Broaster Company offers customized solutions including rubs, marinades and private-label food products. Broaster’s team of culinary and marketing experts are ready to develop tailored solutions for mom-and-pops, chains, and everyone in between.

So as you can see, Broaster Company is about much more than just fried chicken. It’s about the ingredients, recipes, equipment, training and support that help a variety of businesses offer high-quality hot food programs.

Click Here for Part 2

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#BetterBeBroaster

A beautiful day in Beloit, WI ☀️🌸 What are your plans this weekend?
#FAQFryDay What are the Franchise fees and royalties to sell Genuine Broasted Chicken? 🍗

There are none! Our Trademark programs do not include any franchise or royalty fees to the operator; just a commitment to serve our products, using our equipment and proprietary recipes as outlined in the agreement.

Learn more here at genuinebroasterchicken.com
Crispy. Golden. Craveable. 🥔✨ Our Farm-Style Potato Wedges are thick-cut, skin-on, and seasoned to perfection—making them the perfect sidekick to any Broaster meal. 

Serve up comfort with every bite! 🤤  Now available nationwide through @dotfoodsofficial #BetterBeBroaster
Our favorite thing, too 🤭🍗 #GenuineBroasterChicken #BetterBeBroaster
When the cravings hit... they really hit. 🔥
One of our YouTube friends said it best: “I crave it weekly.”

Once you taste Genuine Broaster Chicken, there’s no going back. It’s that crispy, juicy perfection you just can’t get out of your head. 🍗💭 #BetterBeBroaster
#FAQFRYday What is the difference between Genuine Broaster Chicken and Broaster Express?

Our Genuine Broaster Chicken Program is based on fresh chicken, prepared following the GBC recipe and cooked in a Broaster Pressure Fryer for amazing flavor, crispiness and juiciness! 

Our Broaster Express Program offers an irresistible selection of high quality, grab n go foods such as chicken, seafood, appetizers, and other fun favorites served fast for your fast paced customer base. These items can be cooked in either a Broaster Pressure Fryer or a Broaster Ventless Fryer. 

Need help deciding which program is best for you? Visit us online at Broaster.com/contact

#BetterBeBroaster #GenuineBroasterChicken #BroasterExpress
🎤 Turn it up… that’s the sound of crispy perfection!

Sizzle. Crackle. Crunch.

There’s nothing like the first bite of Genuine Broaster Chicken—pressure-fried for juicy tenderness and that signature golden crust. 

#BetterBeBroaster #GenuineBroasterChicken #ChickenASMR
Today is our favorite day—It’s National Fried Chicken Day, and nobody does it like Broaster. Golden, juicy, pressure-fried perfection since 1954. 🍗 #BetterBeBroaster #BroasterChicken #NationalFriedChickenDay
From our Broaster family to yours—wishing you a safe, joyful, and flavor-filled Independence Day! 🇺🇸🎆🍗

#BetterBeBroaster #HappyFourth #IndependenceDay #BroasterChicken
Big power. Small footprint. 🔥
The Broaster 1800 is your high-performance pressure fryer—built for busy kitchens that need speed, consistency, and quality without taking up extra space.

✅ Round cooking well
✅ High-volume output
✅ Easy to use, easy to clean

Perfect for operators who want to serve legendary Broaster Chicken. Visit us online at Broaster.com/contact for a quote!

#BetterBeBroaster #Broaster1800 #PressureFryer #CompactPower #BroasterEquipment #SmartKitchenSolutions
Golden. Crispy. Irresistible. 🍤 
Our Beer Battered Shrimp delivers pub-style flavor with a light, crunchy bite—ready in minutes. Serve it as a snack, app, or add it to a combo!

✅ Premium tail-off shrimp
✅ Signature beer batter coating
✅ Quick prep, no hassle

Bring the coastal vibes to your menu—no ocean required. 🌊 Now available nationwide through @dotfoodsofficial. Learn more here online at Broaster.com

#BetterBeBroaster #BeerBatteredShrimp #SeafoodMadeSimple #FrozenFoodDoneRight
"I am starving for Broaster Chicken"  We are, too, buddy… We are, too. #BetterBeBroaster
Where do you get your Broaster Chicken fix? 🍗

Shout out your go-to spot and tag them in the comments! ⬇️ Let’s show some love to the places serving up that crispy, juicy goodness! 🙌

#BetterBeBroaster #BroasterChicken

NEVER BE FAR FROM BROASTED