What is Broaster? Part 2
Manufacturer of innovative kitchen equipment
Broaster Company patented its first pressure fryer back in 1954. Over the next 65-plus years, the company has continually made its pressure fryers better, safer and more efficient. Broaster has also broadened its equipment offering to include a variety of kitchen accessory items, as well as innovative equipment to help capitalize on consumer cravings for burgers and BBQ.
Pressure fryers.
First and foremost, Broaster Equipment continues to lead the industry for pressure fryers, which the company proudly refers to as “broasters”.
“Our broasters come in a multitude of sizes to meet various operational needs,” says Greg West, senior vice president of marketing and food innovation. The signature product line includes three models: the 1600, 1800 and 2400 Series. Restauranteurs can select the model that provides the production capacity they need, whether that is 16, 32 or 48-64 pieces of bone-in chicken per load.
Regardless of which size broaster is selected, West says the key attribute is always reliability. “Our engineers have developed some of the longest-lasting pressure fryers you will ever find. Plus, they are easy to maintain and service,” West says.
Broaster Equipment extended its pressure fryer line in 2020 with its new E-Series. “The innovation here is around energy efficiency,” West points out. In fact, data shows that an E-Series pressure fryer can reduce gas energy consumption by roughly 25%. Additionally, cooking oil life can be extended by as many as three days. Finally, labor can be reduced significantly because an E-Series pressure fryer is so much easier to operate, clean and maintain.
Broaster Equipment also offers a ventless countertop fryer. “This broaster is ideal for smaller operations with limited kitchen space,” West explains. The self-venting, internal three-stage filter system eliminates the need for an exhaust hood system. It’s an ideal solution for convenience stores that need a safe, efficient way to provide real fried food, not something made in an air fryer. “Restaurants like pizza places also like our ventless pressure fryer,” West points out. “It gives them a way to offer a few quality fried items without having to make a huge investment in space and equipment.”
Smokaroma Pressure Cooker.
Broaster Equipment’s Smokaroma represents another innovative extension of its signature pressure fryer. This unit simultaneously pressure-cooks and wood-smokes a variety of meats in considerably less time than traditional smoking.
“Everyone loves smoked meats, except for the time it typically takes to prepare them,” West says. The Smokaroma is not typical, to say the least. “You can cook up to 45 pounds of ribs in less than 90 minutes — roughly one-third the time of conventional slow cooking. Plus, with the Smokaroma, you’re also enhancing moisture retention and flavor.”
The Smokaroma operates similarly to a traditional pressure cooker. The difference is that a smoking tray can be loaded up with your favorite wood, be it mesquite, cherry, apple, etc.
“The Smokaroma does a wonderful job with chicken, ribs, brisket, pork, and other proteins,” West says. “Another nice feature is that it is portable and takes up minimal kitchen space. It’s just an effective, efficient way to add popular BBQ items to a hot food program.”
Instant Burger.
Speaking of popular, a good burger is the perfect menu addition for venues that lack a lot of kitchen space, particularly those that also lack a flattop grill. That’s why Broaster Equipment’s Instant Burger is ideal for places like bars and convenience stores. Two juicy burgers can be cooked in under a minute. The area around the cooking station doesn’t get hot, and there isn’t a bunch of grease splattering everywhere. The secret is the unique cooking method that utilizes direct energy transfer. The burger cooks from the inside out, allowing it to cook considerably faster while also retaining all of those succulent juices that make for an amazing burger.
Accessory equipment.
Broaster Equipment offers a variety of solutions to help foodservice businesses operate more efficiently. Broaster’s accessory equipment includes motorized breading machines, marinating tubs, prep stations, holding cabinets, dump tables, oil-disposal equipment, and more.
Want to learn more about how Broaster Equipment can help you provide popular hot foods more efficiently and profitably? Visit Broaster Equipment and take a look around.
Click Here for part 3 in our series of What is Broaster?
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#BetterBeBroaster
Our team is gearing up for the National Restaurant Association Show starting this weekend in Chicago, IL!
Will you be there? Stop by Booth #3801 and schedule a demo with us🍗 #2026RestaurantShow
May 14
We hear today is National Eat Whatever You Want Day so… we`re obviously eating Genuine Broaster Chicken! 🍴🍗
Today is the perfect day for you to grab some, too. Visit broaster.com to find a store near you! #NationalEatWhateverYouWantDay #BetterBeBroaster #GenuineBroasterChicken
May 11
Where are all our FOODIES at? Today is #NationalFoodiesDay. What`s our favorite food, you ask? All things #BroasterFoods 😋♥️👏
May 9
Golf AND Genuine Broaster Chicken? ⛳🍗 Count us in!
This week’s Operator Spotlight is Stoneybrook Golf & Country Club in sunny Sarasota, Florida ☀️ Known for top-tier food and exceptional service, this club truly has it all.
Thanks for being a Genuine Broaster Chicken operator! 🙌 #BetterBeBroaster #GenuineBroasterChicken
May 7
Our Smokaroma Pressure Smoker is a fan favorite nationwide 🔥
Get that rich, juicy smoked flavor in a fraction of the time while also reducing shrink by up to 40% and saving space with its compact footprint.
Ready to see it in action? Contact your local distributor to schedule a demo or get yours today!
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
@laneequipment
May 5
Today we`re heading back to 1977, a big move for Broaster! 🏡
After outgrowing our Rockton, Illinois facility, we leveled up and relocated all operations to a brand-new, 56,000 sq. ft. headquarters on 3 acres in Beloit, Wisconsin. #BroasterHistory #BetterBeBroaster
May 4
Chicago, we’re ready! 🍴 The @nationalrestaurantshow is THIS MONTH! 🤩
We are so excited to be back at Booth #3801 serving up all our Broaster favorites and showcasing our top quality equipment. 🍗✨
Schedule a private demo with us today! Visit us online at broaster.com
May 1
Regular or Spicy? Why choose when you can have both 🔥
Our Breaded Chicken Fillets are made from tender, 100% whole breast fillet - never formed, chopped, or processed. Just premium cuts, done right. 🍗
Now available nationwide through @dotfoodsofficial
Apr 30
This week’s Operator Spotlight goes to The Inn Restaurant and Bar in Cedar Rapids, Iowa ⭐️
From Genuine Broaster Chicken to pizza, Friday night fish fry, and calzones...there’s something delicious for everyone on the menu! 🙌
If you’re in the area, stop by and give them a try. Thanks for being a Genuine Broaster Chicken operator! 🍗 #BetterBeBroaster
Apr 28
Meet the Broaster® 2400 🔥
This machine is built for high-demand operations that need speed, consistency, and serious output. With the capacity to cook up to 64 pieces of fresh bone-in chicken in as little as 11 minutes, this pressure fryer keeps your rush moving and your customers coming back.
More product. Faster service. Bigger sales. 🍗💥 Learn more from your local distributor:
@rmd_5_2_8_0
@tsbldistributingmn
@taylorfreezerscalifornia
@midwestequipmentco
@woodfoodsystems
@taylorfreezermi
@taylornewengland
@smokendudesbbq
Apr 27
Genuine Broaster Chicken has been a staple in supper clubs, bars, convenience stores, grocery stores, food trucks, colleges & universities, and more! For over 65 years, we’ve delivered a proven fried chicken solution operators trust 🍗✨
Adding a chicken program to your location is a big decision, but we`re here to make that decision easy. Visit us online at broaster.com to get started!
Apr 24
The Broaster Team is out at the Dot Innovations show in Houston sampling from our delicious ready to cook product line. Be sure to ask about case credits booked at the show! @dotfoodsofficial
Apr 23
Golden, crispy, and built for the lunch rush 🔥🥔
Our Savory Crunch Wedges deliver thick-cut Idaho potatoes coated in a bold, zesty pepper-seasoned crunch your customers will crave. Crispy on the outside, soft and fluffy on the inside—every bite hits.
✔️ Frozen & ready to cook
✔️ Quick cook time = faster service
✔️ Excellent hold time for peak hours
The perfect side to keep up with your busiest days without sacrificing quality or flavor. Now available nationwide through @dotfoodsofficial
Apr 21
The Broaster crew is serving up hot and delicious samples at the CoreMark, Iowa, show today. Broaster Foods ready to cook poultry products are made using whole muscle breast meat along with Broaster`s proprietary marinades and coatings. Visit them at Booth #642
@nebraskamccdist
@tsbldistributingmn
@midwestequipmentco
Apr 9
Back in 1970, a new era began 🔧✨
The Broaster Company enters a major chapter as it’s acquired by Alco Standard Corporation—a leader in premium foodservice equipment.
With this transition, the original four-man partnership comes to a close, and William Johnson steps in as the company’s first president, guiding the future of the brand. #BetterBeBroaster #BroasterHistory
Apr 2
Ask and you shall receive! Our team has been working hard at a new product launch. We are so excited to introduce our 🔥NEW Genuine Broaster Chicken Candle 🍗🕯️
Now you can enjoy that signature, craveable aroma anytime...no fryer required.
Available in:
Original, Spicy, and Nashville Hot 🌶️
Tag someone who would happily purchase this...if it were real! April Fools! 😅
Apr 1

