BELOIT – Confession: I’m a lifelong Wisconsinite who has long enjoyed Broasted chicken and long assumed Broasted was just a term we use in place of fried chicken. Like bubbler instead of drinking fountain. Order Broasted chicken and you get this beautiful, golden, crunchy outside, juicy inside, slightly salty piece of poultry goodness. That’s fried chicken. … Read more
According to a recent Forbes article, chicken prices are expected to increase after a recent U.S.-Department-of-Justice-approved poultry merger leading consumers to trade in beef for chicken and other more affordable cuts of meat. Broaster Company’s frozen food line provides several benefits for restaurant, grocery store, and convenience store owners who don’t have fresh chicken products available or … Read more
One of America’s most beloved foods is creating the perfect opportunity for restaurants, bars and convenience stores to capitalize on the trend toward carryout dining. “Chicken is the most popular protein in the U.S.,” says Greg West, senior vice president of marketing and food innovation for Broaster Company, maker of Genuine Broaster Chicken® and premium-quality Broaster Fryers. … Read more
In recent years, foodservice operators have had to get creative to stay profitable. But sometimes, the smartest way to “think outside the box” is to consider what goes inside the box—your to-go box, that is. As off-premise dining, contactless carryout, and delivery continue to dominate since the 2020 pandemic, many Broaster trademarked and private-label operators … Read more
By: Lance Ellis, National Accounts Manager As Broaster’s National Accounts Manager, I support chains all across the United States with their Broaster Pressure Fryers, from the beginning of the sale all the way through to on-site installation and training of hourly employees. While Broaster has been developing the E-Series 24G and taking it to key … Read more
If you’ve ever wondered whether you can call your chicken broasted chicken, you’re not alone. The short answer is: it depends. To understand why, let’s start with the basics. What Is Broasted Chicken? The term Broasted® Chicken goes all the way back to the 1950s, when L.A.M. Phelan invented and patented the Broaster Pressure Fryer. … Read more
Quality. Convenience. Variety. These are the demands of hungry customers who look to convenience stores to satisfy their cravings for mouthwatering chicken. And the demand keeps growing and growing. Chicken has been trending upward as the most consumed meat on the market for many years now, so it’s no secret that more people than ever … Read more
Broaster is the Fried Chicken Expert, your one-source partner to bring craveable, delicious foods to your customers. Grounded in tradition, innovating for the future. Broaster Company has been known for its mouth-watering fried chicken for more than 70 years. What makes the company so unique, however, are all of the tools, services and support that … Read more
The role of a pressure fryer in the cooking process depends on the food being prepared, but in most cases, the goal of pressure frying is to ensure that moisture and flavor is sealed in while excess cooking oil is sealed out. It’s an effective method for preparing freshly breaded, and bone-in dishes where it’s … Read more
You’ve read the benefits of pressure frying in our blog “What is Pressure Frying and how does it compare to open frying?” and understand why pressure frying is the perfect solution for you. But how do you pick from all the models out there? Today, we will explore the pressure fryer market and what items … Read more
Broaster Company
2855 Cranston Road
Beloit, WI 53511-3911
800-365-8278
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